(Welcome). (What is Web Analytics?) Web analytics is the measurement, collection, analysis and...

(Welcome)

(What is Web Analytics?)

Web analytics is the measurement,

collection, analysis and reporting of

internet data for purposes of

understanding

and optimizing web usage.

(Source: Wikipedia)

On-Site = measures a visitor's journey once on your website.

(Two Types of Analytics)

(Source: Wikipedia)

Off-Site = refers to web measurement irrespective of whether you own or maintain a website, including a website's potential audience, share of voice, and buzz that is happening on the Internet as a whole.

(Two Types of Analytics)

(Source: Wikipedia)

Log Files vs. Page Tagging(AWstats) (Google Analytics)

(On-Site Analytics Methods)

(Source: Wikipedia)

(Analytics Methods)

(AWstats) (Google Analytics)

Why should we care about Analytics?

(Why it’s Important)

With analytics data you can map: 1) Visitors and where they came from2) The paths they took3) The completed goals and

conversions4) …ultimately, the # OF INCOMING

LEADS.

(Why it’s Important)

(What is a Conversion?)

• Online Purchase

• Download White Paper

• Submit Contact Form

• Phone Call

• View > 8 Listings

• Watch Video

• Click on Email Link

You can determine: 1) What keywords drive the traffic2) What pages are most successful3) What referring sites are relationships to

keep…4) …ultimately, how your TAYLOR YOUR

MARKETING TRENDS and SITE UPDATES.

(Why it’s Important)

#1 Mistake Reading and understanding your

analytics, yet not changing your approach to adapt your web site.

(Pitfalls)

• Creating a Google Analytics Account• Get Code• Put on Pages• Setup IP Filter• Goal Setup• Dynamic IP

• Access Reports• Google Analytics Demo on Reports

• Action Items (What To Do With The Data)• Q/A

(Agenda)