Web Analyt

ics

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What is it?The process of measuring, collecting and reporting data from a company’s website It makes it easy for you to know your website’s number of visitors, what they do, where they come from and other data points

Google analyticsThe most common tool for garnering web analyticsAdvantages:

It’s freeNo need to be a web guru, Google walks you through itData collection is organized into four simple parts-Visitors, Traffic Source, Content and Goals

Web analytics

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Data collection

VisitorsTells you everything there is to know about the people who visit your siteTracks the following:

GeographyWhat pages they visitedAverage number of pages they visited

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Data collection

Traffic SourceTells you how your visitors accessed your websiteHelps with search engine optimization because it tells you what keywords your visitors used to get to your websiteAlso tells if they used organic searches and it gives you information on your response rate of Google Ad words if you use those

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ContentDescribes what your visitors do while they’re at your siteProvides information such as where they entered your site (if they entered through the homepage or a landing page), and the order they viewed pagesProvides you with a site overlay feature that shows you all this information right on top of your site, making it faster and easier to actually “see” what the visitors were doing

Data collected

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Organization

GoalsAllows you to set goals and track themInforms you how close you are to meeting your goal and how often you get closer to meeting that goalYou can create as many goals as you like

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Why use web analytics?

Aspect of marketingHelps you figure out if you are using appropriate keywords for your website and whether or not your advertising money is being spent in the best way possible

Optimize your websiteHelps optimize based on popular keywords and helps organize your site so visitors can navigate easier

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Call to action

Full report – http://crunk.starrtincup.com/webanalyticsWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400