WELCOME! 2008 Motorsport meeting. YEU motorsport & marketing overview

WELCOME!

2008 Motorsport meeting

YEU motorsport & marketing overview

Other

WTCC Formula

EUROPEANMOTORSPORT PORTFOLIO

Le Mans

VLN

IRC

In the IRC We sustained our partnership We followed the serie developments from the sideline

We did not activate our partnership We did not actively get involved in the IRC There were no teams driving on Yokohama

(BF Goodrich dominates the series)

Other

WTCC Formula

EUROPEANMOTORSPORT PORTFOLIO

Le Mans

VLN

IRC

In the Formula Masters We have sustained our partnership

We have learned a lot about our product(230/560R13 & 280/580R13)

We have learned about the championship environment

We have learned about new opportunities

Single seater environmentFormula 3 700k 25*Formula World Series 700k 20A1GP 0 20Formula Masters 300k 25*GP2 1.5mio 24*Formula BMW 400k 20Formula2000 Renault 300k 30GP2 Asia 500k 20Formula 2 200k 20*GP3 600k 30*(* TV)

2010-2011 & 2012 FOM Group

Bruno Michel

26 cars

13 teams

3 year contract

10 Events, F1 in Europe

Formula Master Calendar16-17 May WTCC Pau30-31 May WTCC Valencia20-21 June WTCC Brno18-19 July WTCC Brands Hatch8-9 Aug. Istanbul29-30 Aug. WTCC Oschersleben12-13 Sept. Spa3-4 October WTCC Monza

4 official tests.

Other

WTCC Formula

EUROPEANMOTORSPORT PORTFOLIO

Le Mans

VLN

IRC

In the WTCC We have sustained our partnership

Grown closer to the FIA / KSO

Activated our sponsorship more

Dominated in event branding

Looked for alternative marketing opportunities

Paved the road for new tender

WTCC Project

activation

Co-operation with various partners:

• On air

• Online

• Onsite

TV Spots, WTCC shows

Internet banners, promotions and news letters

VIP programs, Hospitality program, Promotions

WWW.YOKOHAMA-ONLINE.COM

On air

NEW opening bumper

Onsite

Yokohama – Ad Equivalent Value by Source Pau

Yokohama – Ad Equivalent Value by Source Pau

Total Yokohama Ad Equivalent Value: 888.617,92 €

259.324 €

173.756 €

160.511 €

85.475 €

74.260 €

56.815 €

42.619 €

32.318 €

3.327 €

133 €

80 €

On screen graphics

Hang-over bridge

Banners

On car door

Podium

Cap

Driver's suit

On car bumper sticker

Badge

On car roof

On board camera sticker

IFM 2008 figures: visibility clear + partial = entire height and total width + at least 75% of a brand logo whereby the sponsor can still be recognised.

FIA WTCC Modified our branding, step by step..

1. On screen graphics2. Banners at race track3. Door stickers4. Winner Cap

.. Bumper sticker

On screen graphic

Driver suit & Onsite Banner

2 Stihl

4 FunPokkerRoom

3 Seat

2 Puebla + 2 WTCC

3 Race 07 + 2 WTCC

2 Chevrolet

3 Chevrolet

4 Stihl+ WTCC clip

2 Liqui Moly3 Courtyard + 2 WTCC

2 Monroe

3 Monroe

2 WTCC + Giant FIA

4 Monroe2 Monroe

4 Pau

2 Monroe

WTCC

WTCC

4 Yoko + WTCC clip

WTCCGiant FIA…

2 ONO

1 WTCC

Autosport

1 WTCC1 WTCC

MonroeMonroe

2 Seat

Circuit implementation

Circuit implementation

Podium caps and backdrop

ONLY 1 ADVAN logo..

Give aways..For all European races

3000 pieces per race

0,21 ct per piece

Brand in the hand

By the Yokohama girls…

The Yokohama Hospitality

Your request in 2007… Create a appealing branded area for VIP guests Improve food & drinks Showcase our prime products Make sure that guests get a positive impression of our

brand Improve the experience level Improve on memorabilia Create price sensitive solutions

In 2007

Average guest level per event:

…30…

In 2008Brazil 40 Mexico 0 Valencia 70Pau 20 (no own tent)Brno 180Estoril 80Brands Hatch 200Oschersleben 350Imola 120Monza 250TOTAL 1310 guests

Average of 145 guests

480%

2009

Continue the current path

Budgets have not been decided yet

Small contribution for activation required

More communication to follow shortly

Online

Animated internet banner

Germany 936.722Spain 387.021Italy 398.517UK 1.165.432France 600.217Russia 118.045

Total views: 3.300.000

Expect: 4 mio

Click rate: 0,14 %

Internet Banner

E-newsletter

Calendar 2009Curitiba 8 MarchPuebla 22 MarchMorocco 3 MayValencia 17 MayPau 31 MayBrno 21 JunePorto 5 JulyBrands Hatch 19 JulyOschersleben 30 AugMonza 4 OctoberOkayama / Suzuka25 OctoberMacau 22 November Moscow 2010?

To be confirmed..

The 2009 CatalogueFinal data to YEU mid October

Ready for printing

If there are special deadlines, let us know