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Rhetorical Strategies in Ads 4 Name
“Your beauty. Up in smoke.”
1. The ad (“doing verb”) ______________________________________________________
__________________________________________________________________________
in order to (“saying verb”) _______________________ women to (main claim)
____________________________________________________________ because
__________________________________________________________________.
“Without” – Heinz Ketchup2. The ad (“doing verb”) ____________________________________________________
__________________________________________________________________________
to __________________ people _______________________________________________
because __________________________________________________________________.
Rhetorical Strategies in Ads 4 Name“Doing Verbs” = amplifies compares contrasts criticizes differentiates dramatizes distinguishes generalizes illustrate implies incorporate juxtaposes questions ridicules substantiates “Saying Verbs” = advocate argue elaborate emphasize justify persuade propose
“Your beauty. Up in smoke.”
“Doing Verbs” = amplifies compares contrasts criticizes differentiates dramatizes distinguishes generalizes illustrate implies incorporate juxtaposes questions ridicules substantiates “Saying Verbs” = advocate argue elaborate emphasize justify persuade propose
1. The ad (“doing verb”) ______________________________________________________
__________________________________________________________________________
in order to (“saying verb”) _________________________________ women
to (main claim) ____________________________________________________________
because __________________________________________________________________.
“Without” – Heinz Ketchup
2. The ad (“doing verb”) ____________________________________________________
__________________________________________________________________________
to __________________ people _________________________________________
because __________________________________________________________________.
“You eat what they eat.” “Plastic trash is flooding the ocean. Donate.”
3. The ad (“doing verb”) ____________________________________________________
__________________________________________________________________________
to ____________________ people _______________________________________
because __________________________________________________________________.
4. The ad (“doing verb”) ____________________________________________________
__________________________________________________________________________
to ____________________ people _______________________________________
because __________________________________________________________________.
“You eat what they eat.” “Plastic trash is flooding the ocean. Donate.”
3. The ad (“doing verb”) ____________________________________________________
__________________________________________________________________________
to ____________________ for people to _______________________________________
because __________________________________________________________________.
4. The ad (“doing verb”) ____________________________________________________
__________________________________________________________________________
to ____________________that people _______________________________________
because __________________________________________________________________.
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