Rhetorical Strategies in Ads 4 Name

“Your beauty. Up in smoke.”

1. The ad (“doing verb”) ______________________________________________________

__________________________________________________________________________

in order to (“saying verb”) _______________________ women to (main claim)

____________________________________________________________ because

__________________________________________________________________.

“Without” – Heinz Ketchup2. The ad (“doing verb”) ____________________________________________________

__________________________________________________________________________

to __________________ people _______________________________________________

because __________________________________________________________________.

Rhetorical Strategies in Ads 4 Name“Doing Verbs” = amplifies compares contrasts criticizes differentiates dramatizes distinguishes generalizes illustrate implies incorporate juxtaposes questions ridicules substantiates “Saying Verbs” = advocate argue elaborate emphasize justify persuade propose

“Your beauty. Up in smoke.”

“Doing Verbs” = amplifies compares contrasts criticizes differentiates dramatizes distinguishes generalizes illustrate implies incorporate juxtaposes questions ridicules substantiates “Saying Verbs” = advocate argue elaborate emphasize justify persuade propose

1. The ad (“doing verb”) ______________________________________________________

__________________________________________________________________________

in order to (“saying verb”) _________________________________ women

to (main claim) ____________________________________________________________

because __________________________________________________________________.

“Without” – Heinz Ketchup

2. The ad (“doing verb”) ____________________________________________________

__________________________________________________________________________

to __________________ people _________________________________________

because __________________________________________________________________.

“You eat what they eat.” “Plastic trash is flooding the ocean. Donate.”

3. The ad (“doing verb”) ____________________________________________________

__________________________________________________________________________

to ____________________ people _______________________________________

because __________________________________________________________________.

4. The ad (“doing verb”) ____________________________________________________

__________________________________________________________________________

to ____________________ people _______________________________________

because __________________________________________________________________.

“You eat what they eat.” “Plastic trash is flooding the ocean. Donate.”

3. The ad (“doing verb”) ____________________________________________________

__________________________________________________________________________

to ____________________ for people to _______________________________________

because __________________________________________________________________.

4. The ad (“doing verb”) ____________________________________________________

__________________________________________________________________________

to ____________________that people _______________________________________

because __________________________________________________________________.

“Your beauty. Up in smoke.”

“Without.” –Heinz Ketchup

“You eat what they eat.” “Plastic trash is flooding our oceans. Donate.”