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Nick Bowden, CEO www.mindmixer.com
2012 American Planning
Association National
Conference
April 17, 2012
The Wise Economy
Workshop
Web 2.0 Public
Participation
Della G. Rucker, AICP, CEcD www.wiseeconomy.com
The Wise Economy
Workshop 2
The Wise Economy
Workshop
o Three grades of public participation
o Why bother?
o The state of the industry (for the next 5 minutes)
o What to look for in a public participation web-based platform
o One firm’s perspective:
MindMixer
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The Wise Economy
Workshop
Brickbats or roses…whichever.
4
The Wise Economy
Workshop
“______ says we
haveta do it…..
<sigh>”
The Wise Economy
Workshop
We want your information… but we don’t really want you.
6
The Wise Economy
Workshop
“If people see all
the great things
this will do,
they’ll get on
board for sure!”
7
The Wise Economy
Workshop
“If someone has a
problem with this
idea, we want to
know at the
beginning so that
we can defuse
the opposition.”
8
The Wise Economy
Workshop
“We need to know
what people want
so that we can
design something
that people will
support.”
9
The Wise Economy
Workshop
We all have
a necessary
role to play
in helping
find the
solution.
10
The Wise Economy
Workshop
“Our residents and
business operators
have unique
knowledge and
perspective. We
need to tap that to
help us find the best
possible solutions to
our complex issues.”
11
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The Wise Economy
Workshop
Who’s not at our meeting? Why?
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Shop?
Communicate with friends?
Get news?
Find solutions to their problems?
How do you think they want to participate?
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Workshop 16
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Workshop 17
Start ups galore
More and more players
Many backgrounds
Many technologies
Many operating and
sales models
The Wise Economy
Workshop
“App” providers • Single
• Suite
Semi-customized
Build-to-suit
18
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Workshop 19
Make sure
the
approach
fits with
your
objectives.
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Workshop 20
How will the
interface
look and
feel to your
public?
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Workshop
Understand when and where people will use it.
21
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Workshop 22
Will the process
allow you to
pull the public
into the process
in a meaningful
way?
Will the tool
help set
priorities and
identify areas of
consensus?
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Workshop 23
How easy
will it be for
your public
to use it?
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Workshop 24
How easy
does the
tool make it
to spread
the word? • Social Media
• Newsletter
interface
• SEO
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Workshop 25
How much control
will you have over
the content? How
much control can
you manage?
How much do you
want to deal with
it?
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Workshop 26
How much
control will you
have over who
is participating?
How much will
you know about
who is
participating?
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Workshop 27
What kind
of data
analysis
capability
will you
have?
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Workshop 28
How will
people with
disabilities
or who
speak other
languages
be able to
participate?
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Workshop 29
How strong is the
company?
Age?
Staff?
Experience?
Expertise?
Capacity?
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Workshop 30
The Wise Economy
Workshop
Della G. Rucker, AICP, CEcD
Principal
Wise Economy Workshop Phone: 513-288-6613 Della.Rucker@wiseeconomy.com www.wiseeconomy.com Facebook: Della Rucker Aicp Cecd Twitter: @dellarucker LinkedIn: Della Rucker Google+: Della Rucker
31
Nick Bowden
Co-Founder and CEO
MindMixer
Phone: (402) 802-8374 Nick@mindmixer.com www.mindmixer.com Twitter: @mindmixer
There’s an App for That: How Technology is Changing Collaboration &
Engagement
Engagement:
• Historical debate about how much and when constituents should be
involved in decision-making
• Three Models
– No Participation
– Indirect participation (i.e. representative democracy)
– Direct participation (i.e. entity as facilitators of activity)
Organizations’ Point of View
Engagement:
• “Community” has taken on a different connotation – internet has
created connectivity
• Two Types of Participants
– Consumers: See entities as a provider of goods and services
– Contributors: See entities as a facilitator of activity
Participants’ point of view
Traditional
Engagement Process
• Delivery Method: Face-to-Face
• Content: Project Specific, Information and Public Relations, Service-Based
• Context: Project Specific
How Does Technology
Change Engagement?
– Does not replace traditional – should be integrated
– More touches, no increased cost
– Creates opportunities for a broader and more diverse audience
– Measure / Data Analytics
– Lower barrier to entry – convenient
– Content becomes informational and educational
– Insert context into the conversation
Professional
Citizen
Where does Technology fit?
Why Technology Matters
Why Content Matters
• How can the City of Johnsonville improve the park and
open space network?
Example Question #1
• If you had an opportunity to make only one improvement
to parks and open space in Johnsonville, what
improvement would you make?
Example Question #2
Why Context Matters
• How can the City of Johnsonville improve the park and open space
network?
Example Question #1
• If you had an opportunity to make only one improvement to parks
and open space in Johnsonville, what improvement would you
make?
Example Question #2
• If you had an opportunity to make only one improvement
to parks and open space in your neighborhood, what
improvement would you make?
Example Question #3
Context:
Personalized Participation
Information is Power
Information = Engagement
What’s Next?
Participant-Funded Projects Local “Barn Raising”
Recommended