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This presentation of the webinar in which we: - Introduced the campaign theme and related key messages - Presented the exciting new three-year campaign structure and objectives - Gave tips on how to mark the day and engage different stakeholders
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Campaign Launch WebinarWebinar 1 – 8h30 CETWebinar 2 – 16h00 CET
wor
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cancerday.org
WEBINAR AGENDA
1. Background on World Cancer Day • What is World Cancer Day • Why World Cancer Day is
important • Key results from World Cancer
Day 2015
2. World Cancer Day 2016-2018 • Theme – We Can. I Can. • Key messages • Visual identity • Iconography • Brand application • Social media • Timeline
3. How to get involved
4. Acknowledgments
5. Q&A session
6. Contact us
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BACKGROUND ON WORLD CANCER DAY
What is World Cancer Day?A truly global event taking place every year on 4 February, World Cancer Day unites the world’s population in the fight against cancer.
It aims to save millions of preventable deaths each year by raising awareness and education about the disease, pressing governments and individuals across the world to take action.
World Cancer Day’s primary objectiveTo get as many people as possible around the globe to talk about cancer on 4 February
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BACKGROUND ON WORLD CANCER DAY
• Currently, 8.2 million people die from cancer worldwide every year, out of which, 4 million people die prematurely (aged 30 to 69 years)
• World Cancer Day is the ideal opportunity to spread the word and raise the profile of cancer in people’s minds and in the world’s media
Why World Cancer Day is important
CANCER INCIDENCE & MORTALITY
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BACKGROUND ON WORLD CANCER DAY
Key results from World Cancer Day 2015
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WORLD CANCER DAY 2016-2018
A THREE-YEAR CAMPAIGN FOR REACH AND IMPACT
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WORLD CANCER DAY 2016-2018
Theme – We Can. I Can.Taking place under the tagline ‘We Can. I Can.’, World Cancer Day 2016-2018 will explore how everyone – as a collective or as individuals – can do their part to reduce the global burden of cancer.
Just as cancer affects everyone in different ways, all people have the power to take various actions to reduce the impact that cancer has on individuals, families and communities.
World Cancer Day is a chance to reflect on what you can do, make a pledge and take action. Whatever you choose to do ‘We Can. I Can.’ make a difference to the fight against cancer.
Please support us by translating the following in your language to better promote WCD around the globe:
“World Cancer DayWe Can. I Can. Join us on 4 February 2016”
TRANSLATION CHALLENGE
WORLD CANCER DAY 2016-2018
Key Messages
WE CAN. I CAN.Inspire action, take action Make healthy lifestyle choices
Prevent cancer Understand that early detection saves lives
Challenge perceptions Ask for support
Create healthy environments Support others
Improve access to cancer care Take control of my cancer journey
Build a quality cancer workforce Love, and be loved
Mobilise our network to drive progress Be myself
Shape policy change Return to work
Make the case for investing in cancer control Share my story
Work together for increased impact Speak out
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WORLD CANCER DAY 2016-2018
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Visual Identity
WORLD CANCER DAY 2016-2018
Iconography
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WORLD CANCER DAY 2016-2018
Brand application
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WORLD CANCER DAY 2016-2018
Brand application
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#WorldCancerDay
OFFICIAL HASHTAGS#WorldCancerDay#WeCanICan
@worldcancerday
facebook.com/worldcancerday
thunderclap.it
WORLD CANCER DAY 2016-2018
Social media
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Timeline4 September 2015 Official campaign launch
End of September 2015 Available in French, English, Spanish on worldcancerday.org: fact sheets, toolkits, posters
October 2015 Re-branded website launch
October – December 2015 Call to UICC members and partners
January 2016 Media hook/press release
4 February 2016 World Cancer Day
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WORLD CANCER DAY 2016-2018
HOW TO GET INVOLVED
Share your plans on the Map of Impact
Join our social media campaign
Help us translate campaign materials
Indicate spokespeople we can contact
Spread the word amongst your network
Use the official WCD press release
Financially support the campaign
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ACKNOWLEDGEMENTS
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c o n t r e l e c a n c e rw w w . a l i a m . o r g
World Cancer Day Advisory Group
ACKNOWLEDGEMENTS
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World Cancer Day sponsors
Please type your questions in the chat box and we will do our best to answer them
Q&A SESSION
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CONTACT US
• info@worldcancerday.org
• worldcancerday.org
• Facebook: facebook.com/worldcancerday
• Subscribe to the World Cancer Day newsletter: http://eepurl.com/0WQc1
wor
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cancerday.org
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