WCD2016 - 4 September Webinar Presentation

Campaign Launch WebinarWebinar 1 – 8h30 CETWebinar 2 – 16h00 CET

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cancerday.org

WEBINAR AGENDA

1. Background on World Cancer Day • What is World Cancer Day • Why World Cancer Day is

important • Key results from World Cancer

Day 2015

2. World Cancer Day 2016-2018 • Theme – We Can. I Can. • Key messages • Visual identity • Iconography • Brand application • Social media • Timeline

3. How to get involved

4. Acknowledgments

5. Q&A session

6. Contact us

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BACKGROUND ON WORLD CANCER DAY

What is World Cancer Day?A truly global event taking place every year on 4 February, World Cancer Day unites the world’s population in the fight against cancer.

It aims to save millions of preventable deaths each year by raising awareness and education about the disease, pressing governments and individuals across the world to take action.

World Cancer Day’s primary objectiveTo get as many people as possible around the globe to talk about cancer on 4 February

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• Currently, 8.2 million people die from cancer worldwide every year, out of which, 4 million people die prematurely (aged 30 to 69 years)

• World Cancer Day is the ideal opportunity to spread the word and raise the profile of cancer in people’s minds and in the world’s media

Why World Cancer Day is important

CANCER INCIDENCE & MORTALITY

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Key results from World Cancer Day 2015

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WORLD CANCER DAY 2016-2018

A THREE-YEAR CAMPAIGN FOR REACH AND IMPACT

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Theme – We Can. I Can.Taking place under the tagline ‘We Can. I Can.’, World Cancer Day 2016-2018 will explore how everyone – as a collective or as individuals – can do their part to reduce the global burden of cancer.

Just as cancer affects everyone in different ways, all people have the power to take various actions to reduce the impact that cancer has on individuals, families and communities.

World Cancer Day is a chance to reflect on what you can do, make a pledge and take action. Whatever you choose to do ‘We Can. I Can.’ make a difference to the fight against cancer.

Please support us by translating the following in your language to better promote WCD around the globe:

“World Cancer DayWe Can. I Can. Join us on 4 February 2016”

TRANSLATION CHALLENGE


Key Messages

WE CAN. I CAN.Inspire action, take action Make healthy lifestyle choices

Prevent cancer Understand that early detection saves lives

Challenge perceptions Ask for support

Create healthy environments Support others

Improve access to cancer care Take control of my cancer journey

Build a quality cancer workforce Love, and be loved

Mobilise our network to drive progress Be myself

Shape policy change Return to work

Make the case for investing in cancer control Share my story

Work together for increased impact Speak out

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Visual Identity


Iconography

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Brand application

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Brand application

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#WorldCancerDay

OFFICIAL HASHTAGS#WorldCancerDay#WeCanICan

@worldcancerday

facebook.com/worldcancerday

thunderclap.it


Social media

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Timeline4 September 2015 Official campaign launch

End of September 2015 Available in French, English, Spanish on worldcancerday.org: fact sheets, toolkits, posters

October 2015 Re-branded website launch

October – December 2015 Call to UICC members and partners

January 2016 Media hook/press release

4 February 2016 World Cancer Day

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HOW TO GET INVOLVED

Share your plans on the Map of Impact

Join our social media campaign

Help us translate campaign materials

Indicate spokespeople we can contact

Spread the word amongst your network

Use the official WCD press release

Financially support the campaign

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ACKNOWLEDGEMENTS

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c o n t r e l e c a n c e rw w w . a l i a m . o r g

World Cancer Day Advisory Group

ACKNOWLEDGEMENTS

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World Cancer Day sponsors

Please type your questions in the chat box and we will do our best to answer them

Q&A SESSION

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CONTACT US

• [email protected]

• worldcancerday.org

• Facebook: facebook.com/worldcancerday

• Subscribe to the World Cancer Day newsletter: http://eepurl.com/0WQc1

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cancerday.org

Documents

WCD2016 - 4 September Webinar Presentation