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-changing user experience-
usability testing
• Westfield Mall, five individuals, one task & one recording.
• Users need easier navigation on Wattpad.
• features to change:
feature before
feature after
KPI’s
# keywords searched by user/ session.
categorized stories in user library.
ave. time/ user session to select new story.
Better ?
• better story selection process.
• stories customized towards user preferences.
• better interactive Wattpad.
• better Wattpad user experience.
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