WAGGGS Logo Workshop Asia Pacific Regional Conference 2010

WAGGGS Logo Workshop

Asia Pacific Regional Conference

2010

The background

• 2005 rebranding and launch of girls worldwide say

• Moved us to put the girl at the centre of everything we do

• Was complicated from a design perspective, especially with different languages

• Feedback was that the World Association was

getting lost in the complexity!

Current situation

• The logo was simplified• Girls worldwide say was

separated • Single language logos were

introduced

Preferred logos – stacked application

Preferred logos – landscape application

Preferred logos – round application

Alternative logos

• Black and white

• Reversed out

• Large print

WAGGGS example

Region– Three languages

Region – One language

Region –Round

Region– Reversed

Region – no WAGGGS

Region example

World Centres- Three languages

World Centres –One language

World Centres –Round

World Centres – Reversed

World Centres – no WAGGGS

World Centre example

Exclusion zone

Any round logos should be a minimum of 20mm high

Fonts and colours

• Design font is Dax• If you don’t have Dax, you can

use Arial

• Please continue to use this where you see appropriate

• Please don’t use it to say self evident things such as

• Instead use it more as a campaign message

Tips on creating a publication or promotional material

• Set your objectives • Identify and profile your target

audience • Do an audit of the publications and

content you already have• Develop your content • Collect “highlights” – photos,

graphs, quotes • Use the WAGGGS guidelines and

your own branding guidelines to develop a design brief

Tips on creating a publication or promotional material

• Working with a designer (or the WAGGGS comms team!) design your publication

• Cut or change text to fit the design• Get the final product edited and

proof read • Organize for approval through your

organization and WAGGGS if appropriate

Key elements of a logo

Faithful The logo illustrates the event’s corporate image

Legible Simple and clearly read on any document, the logo should beeasily remembered

Identifiable People should not be able to confuse it with another logo

Unifying It needs to be recognised and accepted by members and partners

Adaptable It must be possible to adapt the logo to all of the event’s productsand all other possible applications

Durable On average, a logo should last several years, with a few intermediary alterations

Publication example

Merchandise

• WAGGGS’ online shop is at http://www.wagggs-shop.org

• Each of the four World Centres also has a shop

• Many of our MOs also sell merchandise

• Some guidelines on how we can work best together on merchandise…..

Merchandise • You can use the WAGGGS logos on

merchandise you produce as long as it includes your country/MO name

• If you want to produce merchandise ONLY with the WAGGGS logo, you need to get permission from the Comms Team (vanessa@wagggsworld.org)

• WAGGGS produces merchandise for global initiatives and events, such as World Thinking Day. We prefer you to use these as they are part of international Girl Guiding and Girl Scouting

Global merchandise

Merchandise

• New products released on the site regularly, especially centenary products

• Join the e-mail list and get discounts and special offers

• Become part of the product focus groups to tell us what you want

Working with the Comms Team at WAGGGS

• We are here to support you, not block your creative ideas!

• We can help you with your design and offer advice on logos

• We can provide you with existing comms materials (you can also find these on the Members’ Area)

• The logo guidelines are available on the Members’ Area

• Your first point of contact is Jasmin Qureshi jasmin@wagggsworld.org

• For merchandising Vanessa Gyasi vanessa@wagggsworld.org

Thank youAny questions?