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A Modern Approach To
Managing and
Valuing Volunteers
• How much is this woman worth to your organisation?
Why Place a Value on Volunteers?
• To compare the value of different types of volunteers
• To compare volunteer value to other types of supporters
• To make a case for investment in volunteers
• To understand which types of volunteers offer the highest
value to your organisation
• To understand which types of volunteer fundraising
activities offer the highest value to your organisation
• To understand how much you can afford to invest in
building relationships and supporting different types of
volunteers
Why Place a Value on Volunteers?
Instead of treating volunteers as an ‘amorphous
mass’ we need to:
• differentiate types of volunteers
• understand what makes each different
We then need to create a comprehensive list of
volunteer types for:
i.groups
ii.individuals
Making a start: Segmentation
Optimising my team’s time
How do I get them to focus their energies on what is most
important for the business?
Value Days
Assign a weighting to different activities undertaken depending upon their value to the organisation and the individual’s job
Monitor time against those activities
Calculate a weighted number of hours/days to measure performance
Set targets for the number of value days per month or per year
Value Days
Charity X - Value Days
Weekly Timesheet
Activity Value Time spent Value Target Variance
(Hours) Hours
Administration 0.1 10 1.00
Servicing existing supporters 0.5 9 4.50
Thank you events 1.0 0 0.00
Developing existing supporters 1.5 5 7.50
Finding new supporters 1.2 4 4.80
Finding legacy pledgers 2.0 5 10.00
Finding HNWIs 2.0 0 0.00
Pledger/HNWI Care 1.5 2 3.00
Optimising my investment
How do we know where we should be investing our time?
Hierarchy of Support Framework
Band Formal
Groups
Informal
Groups
Individuals
High
Medium
Low
value:support matrix
Used to plot the portfolio of community groups assessing their value (most often financial) against their required level of support.
It can help organisations to better understand where each community group sits in terms of their actual performance relative to their support needs and how to assess what their future could be.
low
high
high
VALUE
SUPPORT
value:support matrix
low
high
high
VALUE
SUPPORT
value:support matrix
contribution:value matrix
The logical next step as it goes beyond cash…
It is designed to help fundraisers place a value beyond financial on their community groups and can be used in two ways:• to assess actual value• to assess potential value
contribution:value matrix
Contribution:Value MatrixContribution Value Matrix
Community Fundraising Committees / Groups
Budget 2010
Existing Potential (additional value and cost only)
Value Cost Profit Value Cost ProfitC
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Group name and type comments
Breakout Session -Supporting Groups
How useful is segmentation as a driver for staff behaviour – currently and potentially?
What could you and your team(s) do differently in the way that you manage and support Branches/Groups/Committees…so that you achieve volunteer income leverage without compromising customer service?
Breakout Session – Focus on Individuals
What are the challenges that you face in order to apply the hierarchy model to individual supporters?
How might you overcome these?
Rewarding volunteers
• Why do I volunteer?
• Passionate belief in the cause
• Because I was asked by a friend
• I want to put something back
• I want to improve my CV
• The job looked interesting
Rewarding volunteers
• Thank them
• Celebrate
• Treats
• Anniversaries (personal and corporate)
• Social activities
• Lapel pins (silver, gold, diamante)
• Training
• Promotion
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