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User Centred Design
Taking the U out of USERBy: Jax Wechsler
Wednesday, 24 October 2012
• A Bit About Me
• User Centred Design (UCD)
• Usability
• UCD Process & Tools
• Resources
Outline
http://www.flickr.com/photos/svandermark/184667652/sizes/l/in/photostream/Wednesday, 24 October 2012
• Grad. Cert. in Digital Media
• Grad. Cert. in IT
• Masters in IT (Research)
• Over 12 years online experience
My Experience
http://www.flickr.com/photos/simpologist/16734948/
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A common problem....
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“We do not see things as they are; we see things as we are”- The Talmud
http://www.flickr.com/photos/omnium_photo/262747388/sizes/z/in/photostream/Wednesday, 24 October 2012
User Centred Design
The central premise of user centred design is that the best designed products and services result from understanding the needs of the
people who will use them.- UK Design Council
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User Centred DesignThe process we follow to ensure
high usabilityi.e. "The extent to which a product can be used by
specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a
specified context of use." ISO 9241-11
http://www.usability.gov/http://www.usabilitynet.org
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helps us to makes things easier to
LEARN and USEhttp://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/
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gets cross-disciplinary teams
on the SAME PAGEhttp://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/
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UNDERSTAND
UCD Process
DESIGN
EVALUATE
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Rinse & repeat...http://www.flickr.com/photos/fvanharreveld/3589454845/sizes/l/in/photostream/
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1UNDERSTAND
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Knowing your users
NEEDSEXPECTATIONS
GOALS & TASKS
FEELINGS
EXPERIENCE
THOUGHTS
CONTEXT OF USE
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?Wednesday, 24 October 2012
Telephone Staffhttp://www.flickr.com/photos/plenty/3360322975/sizes/l/in/photostream/
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Contextual Inquiryhttp://www.flickr.com/photos/springreen/72964726/sizes/l/in/photostream/
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Web Analyticshttp://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/
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Card Sortinghttp://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/
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Tools to think withhttp://www.flickr.com/photos/herebythewaybut/3991496680/sizes/l/in/photostream/
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CUSTOMER JOURNEY MAP EXAMPLEhttp://www.flickr.com/photos/maureenhanratty/3397835918/sizes/l/in/photostream/
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Personan. a model of human behaviour that is- derived from contextual research data- described as if it were a real person- promote shared understanding/empathy- used in stories to envision the future
http://www.slideshare.net/mobile/diana.mounter/the-role-of-personas-in-usercentred-design
http://www.uxforthemasses.com/personas/http://www.steptwo.com.au/papers/kmc_personas/index.html
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PERSONA EXMPLEhttp://www.flickr.com/photos/flexeflix/4266820921/sizes/z/in/photostream/
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EMPATHY MAP EXAMPLEhttp://www.flickr.com/photos/davegray/2380465521/lightbox/
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Scenarios
a scenario is a description of a persona using a product to achieve a goal,
they describe an instance of use…in context.
http://infodesign.com.au/usabilityresources/scenarios/
http://uxthink.wordpress.com/2010/11/30/using_scenarios/
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Stories about your personashttp://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/
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Understanding how others may see things
http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012
Scenariosassist us to think about use in contextassist us to think about problems and
opportunities in current designflesh out & evaluate a concept from multiple
perspectives
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Use in context
http://uxthink.wordpress.com/2010/11/30/using_scenarios/
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Creating Scenarios> Who is the persona involved?> What triggers the experience?> What happens?> What is the outcome?
Focus on the activities people do, & the context in which they do them
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2 DESIGN
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Collaborative designworkshopshttp://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/
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Sketch, sketch & sketchhttp://www.flickr.com/photos/amherd/3527566865/sizes/l/in/photostream/
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3VALIDATION
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Talk to people& validate your sketches
http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012
Test your prototypes & existing sites
http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012
Testing incentiveshttp://www.flickr.com/photos/mcordell/4116728205/sizes/o/in/photostream/
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THINGS TO CONSIDER....
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You are communicating
information to different kinds
of people
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UX Honeycomb by Peter Morville,
http://www.flickr.com/photos/trblmkr/317526681/sizes/o/in/photostream/
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You are NOT your user (& neither is your manager)
http://www.flickr.com/photos/45837712@N08/4313496631/sizes/l/in/photostream/Wednesday, 24 October 2012
Books
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UX BLOGShttp://johnnyholland.org/http://www.uxbooth.com/http://www.boxesandarrows.com/http://www.uxmatters.com
CUSTOMER JOURNEY MAPShttp://bit.ly/OQ9jL8
USER RESEARCHhttp://www.uxmatters.com/topics/user-research/
Online Resources
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http://jaxinteractive.comjax@jaxinteractive.com
QUESTIONS?
http://uxthink.wordpress.comtwitter: @jacwex
Wednesday, 24 October 2012
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