User Centred Design

Taking the U out of USERBy: Jax Wechsler

Wednesday, 24 October 2012

• A Bit About Me

• User Centred Design (UCD)

• Usability

• UCD Process & Tools

• Resources

Outline

http://www.flickr.com/photos/svandermark/184667652/sizes/l/in/photostream/Wednesday, 24 October 2012

• Grad. Cert. in Digital Media

• Grad. Cert. in IT

• Masters in IT (Research)

• Over 12 years online experience

My Experience

http://www.flickr.com/photos/simpologist/16734948/

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A common problem....

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“We do not see things as they are; we see things as we are”- The Talmud

http://www.flickr.com/photos/omnium_photo/262747388/sizes/z/in/photostream/Wednesday, 24 October 2012

User Centred Design

The central premise of user centred design is that the best designed products and services result from understanding the needs of the

people who will use them.- UK Design Council

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User Centred DesignThe process we follow to ensure

high usabilityi.e. "The extent to which a product can be used by

specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a

specified context of use." ISO 9241-11

http://www.usability.gov/http://www.usabilitynet.org

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helps us to makes things easier to

LEARN and USEhttp://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/

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gets cross-disciplinary teams

on the SAME PAGEhttp://www.flickr.com/photos/45364450@N05/4580747339/sizes/l/in/photostream/

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UNDERSTAND

UCD Process

DESIGN

EVALUATE

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Rinse & repeat...http://www.flickr.com/photos/fvanharreveld/3589454845/sizes/l/in/photostream/

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1UNDERSTAND

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Knowing your users

NEEDSEXPECTATIONS

GOALS & TASKS

FEELINGS

EXPERIENCE

THOUGHTS

CONTEXT OF USE

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?Wednesday, 24 October 2012

Telephone Staffhttp://www.flickr.com/photos/plenty/3360322975/sizes/l/in/photostream/

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Contextual Inquiryhttp://www.flickr.com/photos/springreen/72964726/sizes/l/in/photostream/

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Web Analyticshttp://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/

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Card Sortinghttp://www.flickr.com/photos/batiks/7610535900/sizes/l/in/photostream/

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Tools to think withhttp://www.flickr.com/photos/herebythewaybut/3991496680/sizes/l/in/photostream/

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CUSTOMER JOURNEY MAP EXAMPLEhttp://www.flickr.com/photos/maureenhanratty/3397835918/sizes/l/in/photostream/

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Personan. a model of human behaviour that is- derived from contextual research data- described as if it were a real person- promote shared understanding/empathy- used in stories to envision the future

http://www.slideshare.net/mobile/diana.mounter/the-role-of-personas-in-usercentred-design

http://www.uxforthemasses.com/personas/http://www.steptwo.com.au/papers/kmc_personas/index.html

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PERSONA EXMPLEhttp://www.flickr.com/photos/flexeflix/4266820921/sizes/z/in/photostream/

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EMPATHY MAP EXAMPLEhttp://www.flickr.com/photos/davegray/2380465521/lightbox/

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Scenarios

a scenario is a description of a persona using a product to achieve a goal,

they describe an instance of use…in context.

http://infodesign.com.au/usabilityresources/scenarios/

http://uxthink.wordpress.com/2010/11/30/using_scenarios/

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Stories about your personashttp://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/

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Understanding how others may see things

http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012

Scenariosassist us to think about use in contextassist us to think about problems and

opportunities in current designflesh out & evaluate a concept from multiple

perspectives

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Use in context

http://uxthink.wordpress.com/2010/11/30/using_scenarios/

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Creating Scenarios> Who is the persona involved?> What triggers the experience?> What happens?> What is the outcome?

Focus on the activities people do, & the context in which they do them

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2 DESIGN

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Collaborative designworkshopshttp://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/

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Sketch, sketch & sketchhttp://www.flickr.com/photos/amherd/3527566865/sizes/l/in/photostream/

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3VALIDATION

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Talk to people& validate your sketches

http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012

Test your prototypes & existing sites

http://www.flickr.com/photos/27980022@N04/4937974941/sizes/l/in/photostream/Wednesday, 24 October 2012

Testing incentiveshttp://www.flickr.com/photos/mcordell/4116728205/sizes/o/in/photostream/

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THINGS TO CONSIDER....

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You are communicating

information to different kinds

of people

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UX  Honeycomb  by  Peter  Morville,

http://www.flickr.com/photos/trblmkr/317526681/sizes/o/in/photostream/

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You are NOT your user (& neither is your manager)

http://www.flickr.com/photos/45837712@N08/4313496631/sizes/l/in/photostream/Wednesday, 24 October 2012

Books

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UX BLOGShttp://johnnyholland.org/http://www.uxbooth.com/http://www.boxesandarrows.com/http://www.uxmatters.com

CUSTOMER JOURNEY MAPShttp://bit.ly/OQ9jL8

USER RESEARCHhttp://www.uxmatters.com/topics/user-research/

Online Resources

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http://jaxinteractive.comjax@jaxinteractive.com

QUESTIONS?

http://uxthink.wordpress.comtwitter: @jacwex

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