UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at HOW TO BRAND UW-STOUT IDENTITY...

UNIVERSITY OF WISCONSIN-STOUTInspiring Innovation. Learn more at www.uwstout.edu/identity

HOW TO BRANDUW-STOUT IDENTITY

RESOURCE

BRANDING QUICKGUIDE:

www.uwstout.edu/identity/upload/UM_BrandingQuickgui

de_v3.pdf

* You will asked to log into the UW-Stout intranet to access

1. WHY DO I NEED TO BRAND?

2. USING THE TEMPLATES

3. SHEILD & RIBBON COLORS

4. RIBBON TEXT

5. APPROVED FONTS & COLORS

OBJECTIVES:

1.Learn why branding is important

2.Become familiar with what branding

pieces look like

KEY POINTS:

•Branding is vital to any business or service

•Branding promotes recognition

•Your brand helps set you apart from the

competition

•A strong brand provides your business value

•A brand needs to be consistent

EXAMPLES OF UW-STOUTS BRAND:

OBJECTIVES:

1.Learn how to download templates

2.Find the right template

3.Know the different between bleed and

no bleed

KEY TERMS:

DOWNLOAD TEMPLATES HERE:

www.uwstout.edu/identity/intranet/downloads.cfm

KEY POINTS:

•Shield and ribbon must be located on the first

page of a multi-page document or on the front of a

two-sided piece.

•Use a template for anything larger than 3” x 5”

DOWNLOAD THE APPROPRIATE FOLDER

UNZIP FOLDER AND OPEN INDESIGN FILE

EMAIL identity@uwstout.edu WHEN:

•A template is not available in your desired size

•You are creating a large banner or exhibit graphic

•If you have any questions

WHAT WOULD YOU LIKE TO DO NEXT?

TAKE QUIZ REVIEW SECTION

THIS IMAGE IS AN EXAMPLES OF WHAT?

REVIEW SECTION

A. BLEED B. NO BLEED

YOUR CORRECT!

This example has a tail to the left of the shield and the image bleeds to the edge of the paper.

REVIEW SECTION

INCORRECT

Please review this section and try again.

3. SHEILD & RIBBON COLORS

OBJECTIVES:

1.Learn what colors the shield can be

2.Learn what colors the ribbon can be

3.Learn what color combinations are

available

3. SHEILD AND RIBBON COLORS

KEY POINTS:

•In the template do not edit,

delete, scale or otherwise

modify the shield or ribbon

•Sample shield and ribbon

color combinations are

provided on separate layers

for your convenience

BLACK SHEILD OPTIONS:

BLUE SHEILD OPTIONS:

*Numbers represent PMS colors

GREY SHEILD OPTIONS:

WHITE SHEILD OPTIONS:

*Numbers represent PMS colors

•The approved PMS colors are

available in the InDesign

swatch pallet

IS THIS AN APPROVED SHIELD AND RIBBON

COLOR COMBINATION?

REVIEW SECTION

A. TRUE B. FALSE

YOUR CORRECT!

Orange is not an approved ribbon color.

REVIEW SECTION

INCORRECT

4. RIBBON TEXT

OBJECTIVES:

1.Understand what ribbon text can be

changed

2.Know what fonts to text should be

4. RIBBON TEXT

KEY POINTS:

•No additional text or images should be added to

the ribbon

•Text color can be white, black or 50% gray as long

as it is readable against the ribbon color

– Reference the previous shield and ribbon images if

you are unsure what color to use

4. RIBBON TEXT

TEXT FONT :

•Unit Name is in ITC Franklin

Gothic book-weight with 50

leading

•Text link is ITC Franklin Gothic

demi-weight with 0 leading

4. RIBBON TEXT

TEXT FONT :

•Text font is ITC Franklin Gothic but Arial or

Helvetica can be used if it is unavailable

4. RIBBON TEXT

REPLACE “UNIT NAME HERE”:

•Use your department, college name or UNIVERSITY

OF WISCONSIN-STOUT

4. RIBBON TEXT

UPDATE LINK:

•Replace with the most relevant link to your content

or leave as www.uwstout.edu

WHICH IMAGE FOLLOWS CORRECT

BRANDING STANDARDS? (Click to Select)

REVIEW SECTION

4. RIBBON TEXT

YOUR CORRECT!

In the incorrect image the unit name was in Papyrus not ITC Franklin Gothic or Ariel or Helvetica.

4. RIBBON TEXT

REVIEW SECTION

INCORRECT

4. RIBBON TEXT

OBJECTIVES:

1.Knowledge of UW-Stout approved fonts

2.Knowledge of UW-Stout approved colors

•All artwork needs to be

placed on it’s own layer

behind the shield and ribbon

•Using approved fonts and

colors is required for all

artwork that is branded

APPROVED FONTS:

1. Weiss

– Substitute font is Times

New Roman

2. ITC Franklin Gothic

– Substitute font is Arial or

Helvetica

APPROVED COLORS:

•Colors are built into the templates swatch panel

*Refer to the branding quick guide for a larger image

WHICH IMAGE FOLLOWS CORRECT

BRANDING STANDARDS? (Click to Select)

REVIEW SECTION

YOUR CORRECT!

This postcard follows correct color

and font requirements.

REVIEW SECTION

INCORRECT

CONGRADULATIONS!

YOU HAVE COMPLETED YOUR TRAINING

•If you have missed anything please return to

the index and review

•If you have any remaining questions please

email identity@uwstout.edu

UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at HOW TO BRAND UW-STOUT IDENTITY...

Documents

2 - University of Wisconsin–Stout

The Employability of University of Wisconsin-Stout … · The Employability of University of Wisconsin-Stout Senior Reserve Officers' Training Corps Graduates by Brian M. Stout A

Effective Visual Design Margy Ingram Learning Technology Services University of Wisconsin-Stout

(R&/3& - University of Wisconsin–Stout

Effective Visual Design Adapted from Margy Ingram Learning Technology Services University of Wisconsin-Stout

Usage Overview Through May, 2013 University of Wisconsin-Stout Usage Report through May, 2013

2002jamesk - University of Wisconsin-Stout

University of Wisconsin–Stout · University of Wisconsin-Stout Internal Control Plan December 2008 - 5 - Control Environment The University of Wisconsin System (UW System) was created

In - University of Wisconsin–Stout Graduate School University of Wisconsin Stout Menomonie, WI Acknowledgments 3 First of all, I would like to thank my thesis advisor, Dr. Ruth Nyland,

o - University of Wisconsin-Stout

COMIvlENCEMENT UNIVERSITY OF WISCONSIN-STOUT …

cU~AI - UW-Stout · 2007. 5. 9. · cU~AI.A Carol Seaborn The Graduate School University of Wisconsin-Stout November, 2006 . The Graduate School University of Wisconsin-Stout

:E:M0ur /MM/MM~~ Dr. Katherine Lui The Graduate School University of Wisconsin-Stout August, 2007 11 The Graduate School University of Wisconsin-Stout Menomonie, WI Author: Miller,

The Graduate School University of Wisconsin-Stout March, · PDF fileMarch, 2011 1 . 2 The Graduate School University of Wisconsin-Stout ... complete, feedback was given to the employee

Intensive Evaluation Stout Vocational Rehabilitation Institute University of Wisconsin - Stout

Patel, Pranaykumar V. Title - University of Wisconsin-Stout

Robert Butterfield Director, Instructional Resources Service University of Wisconsin-Stout

4'S~~!fil~ - University of Wisconsin–Stout · University of Wisconsin-Stout December, 2009 . Author: Klem, ... (Dunlap, Strain, Fox, Carta ... in 1997 require IEP teams to address

RECEIVED - University of Wisconsin–Stout · Table 4.12: Link documents in ... University of Wisconsin-Stout is a career-focused, ... information and analysis, faculty and staff

Groups, Rings & Algebras A Conference in Honor of Donald S ...passman/program.pdf · The University of Wisconsin-Madison • Chris Bendel, University of Wisconsin-Stout, Stout, Wisconsin,