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Twitter: #KunoSEO
Inbound Marketing is the New SEO
Facts, Figures & Data
Twitter: @CPollittIU - #KunoSEO
Introduction
kunocreative.com
Chad H. Pollitt
• Director of Inbound Marketing
Twitter: @CPollittIU - #KunoSEO
Agenda
• The Old SEO
• The New SEO
• What are the Causes?
• What Does this Mean?
• Q&A
kunocreative.com
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The Old SEO
Twitter: @CPollittIU - #KunoSEO
The Old SEO
• Technical SEO
– On-page Sculpting
– Link Building
– SEO Programming
– Competitor Audits
– SEO Architecture
– Content for the Sake of Content
kunocreative.com
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The Old SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The Old SEO
Pay Per Keyword
Pay for Rankings
Pay for Traffic
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The Old SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
*Data from the MarketingTechBlog.com
The New SEO
Twitter: @CPollittIU - #KunoSEO
What Does this Mean?
Where You Rank Doesn’t Matter – How Many Keywords
Drive Traffic Does
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Take-a-way #1
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEOTraditional SEO vs. Inbound Marketing
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
2-3 Blog Posts/wk 5-10 Blog Posts/wk0
5000
10000
15000
20000
25000
30000
35000
# of Organic Visits
Traditional SEO Inbound Marketing
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
2-3 Blog Posts/wk 5-10 Blog Posts/wk0
2000
4000
6000
8000
10000
12000
14000
16000
# of Organic Keywords Driving Traffic
Inbound MarketingTraditional SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
2-3 Blog Posts/wk 5-10 Blog Posts/wk0
50
100
150
200
250
300
350
400
450
500# of Organic Leads
Inbound MarketingTraditional SEO
Twitter: @CPollittIU - #KunoSEO kunocreative.com
The New SEO
5 posts/week
Traffic from 2,480 Keyword Phrases
Traffic from 13,798 Keyword Phrases = 556% Increase
10 posts/week
13 Months
13 Months
5 - 10 Posts/wk2 - 3 Posts/wk
kunocreative.comTwitter: @CPollittIU - #KunoSEO
The New SEO
Twitter: @CPollittIU - #KunoSEO
What are the Causes?
kunocreative.com
“. . .make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.”
-Google’s Webmaster Guidelines
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What are the Causes?
• Google Panda Launched (Feb 2011)
Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011)
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO
What Does this Mean?
Create Original, Problem-solving and/or Entertaining
Content
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Take-a-way #2
Twitter: @CPollittIU - #KunoSEO
• Google Caffeine Update "Freshness" (Nov 2011)
Google Caffeine Launched (Jun 2010)
kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO
Publish Content Frequently
kunocreative.com
Take-a-way #3
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO
• J.C. Penney, Forbes & Overstock.com get caught doing black hat link building (Feb 2011)
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What are the Causes?
Twitter: @CPollittIU - #KunoSEO
Don’t Buy Links or Use Link Building Services
kunocreative.com
Take-a-way #4
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO
• Google Limits Keyword Search Query Info (Oct 2011)
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What are the Causes?
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO kunocreative.com
What Does this Mean?
33% of Total Organic Leads
22% of Total Organic Search
Twitter: @CPollittIU - #KunoSEO
Search Results & Technical SEO ROI are harder to track
kunocreative.com
Take-a-way #5
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO
• Google +1 Launched (Mar 2011)
• Google+ Social Media Platform Launches (Jun 2011)
• Google+ Business Pages Launched (Nov 2011)
kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO
• Google & Bing Admit to Using Social Signals (Dec 2010)
• Google Search, Plus Your World (Jan 2012)
kunocreative.com
What are the Causes?
Twitter: @CPollittIU - #KunoSEO
Distribute Content via Social Media – Be Social
kunocreative.com
Take-a-way #6
What Does this Mean?
Twitter: @CPollittIU - #KunoSEO
In order to maximize search engine visibility & organic leads
you must. . .
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What Does ALL of this Mean?
Twitter: @CPollittIU - #KunoSEO kunocreative.com
Take-a-way #7
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Take-a-ways
1. Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does
2. Create LOTS of Original, Problem-solving and/or Entertaining Content
3. Publish Content Frequently
4. Don’t Buy Links or Use Link Building Services
Twitter: @CPollittIU - #KunoSEO
kunocreative.com
Take-a-ways
5. Search Results & Technical SEO ROI are harder to track
6. Distribute Content via Social MediaBe Social
7. Inbound Marketing is the New SEOEmbrace it all. . .
Twitter: @CPollittIU - #KunoSEO
Building Links Naturallywith the New SEO
Facebook.com/kunocreativeTwitter: @CPollittIU - #KunoSEO
Twitter: @CPollittIU - #KunoSEO
Thank You for Attending!
kunocreative.com
Contact Kuno Creative for more information on effective SEO with Content Marketing, Social Media & Inbound Marketing.
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