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Royal Garden Hotel, Kensington High St, London, W8 4PT
TUESDAY 3RD MARCH 2020
Supported by:
GREEN EVENTS AND INNOVATIONS CONFERENCE 2020
Welcome ..............................................................................................................................................................4
Schedule ..............................................................................................................................................................5
Agenda .................................................................................................................................................................6
International AGF Awards Shortlist ........................................................................................................13
AGF Juicy Stats ................................................................................................................................................14
Feature: A Greener Activation ..................................................................................................................18
Feature: Responsible venues ....................................................................................................................20
Delegates ..........................................................................................................................................................22
Note paper ........................................................................................................................................................30
CONTENTS
3
FREE CONFERENCE INTERNET
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Welcome to the Twelfth edition of the Green Events & Innovations conference (GEI12), presented by A Greener
Festival in partnership with the ILMC.
Supported by:
GEI 12 GREEN EVENTS AND INNOVATIONS CONFERENCE 2020 5
Welcome
4 GEI 11
09:00 – 09:45 REGISTRATION Royal Garden Hotel
09:00 – 09:45 COFFEE & TEA Lower Ground Floor
09:45 – 09:55 GEI Welcome & Introduction Room 2
09:55 – 11:15 GEI PANEL 1: Focus on Festivals – Living Lab of Live In collaboration with Green Deal Circular Festivals
Host: Claire O’Neill, (A Greener Festival) Room 2
11:15 – 11:45 COFFEE & TEA Lower Ground Floor
11:20 – 11:40 BREAKOUT SESSION: Innovation Quick Fire Round – Future Flash!
Host: Ben Challis (Glastonbury Festival / AGF) Room 3
11:20 – 11:40 IPM YOGA SESSION: Wellbeing for Delegates Room 4
11:45 – 12:15 KEYNOTE INTERVIEW: John Robb (The Membranes) In Conversation With Sebastian Sandys (Extinction Rebellion) Room 2
12:15 – 13:00 GEI PANEL 2: It’s A Human Story
Host: John Robb (The Membranes) Room 2
13:00 - 14:30 Lunch
Sponsored by Harrison Creative
13:10 – 13:30 BREAKOUT SESSION: Accessibility All Areas
Hosted by: Adrian Bossey (Falmouth University) Room 3
13:10 – 13:30 IPM PRODUCTION NOTE: Reducing Touring Footprints – A Sustainable Trucking Update
Presented by: Rick Smith (Rule Out Loud Management)
& Maarten Arkenbout (Pieter Smit Trucking) Room 4
13:40 – 14:25 BREAKOUT SESSION: Saving The World Begins At Breakfast
Sponsored by NCASS
Host: Mark Laurie, NCASS Room 3
13:45 – 14:15 IPM PRODUCTION NOTE: The Introduction of Martyn’s Law
Presented by: Carl A H Martin, cahm.uk Room 4
14:30 - 14:45 TALK: Slowly Down the Ganges – The Most Polluted River in the World Room 2
Speaker: Spike Reid (Expedition Leader & WaterAid advocate)
14:30 – 15:45 GEI PANEL 3: Sustainable Sponsorship, Brands And The PR Greenwash Wobblies!
Host: Sangeeta Waldron (Serendipity PR) Room 2
15:45 – 16:30 COFFEE & TEA Lower Ground Floor
15:50 – 16:20 BREAKOUT SESSION: Butterfly Effect of Change – Packaging, Water & Sanitation Host: Jane Healy (Glastonbury Festival / J Healy Productions) Room 3
16:00 – 16:20 IPM PRODUCTION NOTE: Danger Danger, High Voltage: A Sustainable Power Update Room 4
16:30 – 17:45 GEI PANEL 4: A Greener Tour – Round 2!
Sponsored by Forum Karlin & Metronome
Host: Gordon Masson (IQ Magazine) Room 2
17:45 – 18:00 GEI Conclusion / Closing Words Room 2
18:00 – 21:00 International AGF Awards York Suite
& GEI Drinks Reception
WELCOME TO THE 12TH EDITION OF THE GREEN EVENTS & INNOVATIONS CONFERENCE.
Welcome to the 12th edition of the Green Events & Innovations Conference, presented by A Greener Festival in partnership with the International Live Music Conference.
We warmly welcome all speakers, delegates and supporters who together are the creators of this important gathering. You collectively have significant influence across the live sector and beyond, and a power and willingness to drive change.
This year we have seen the live industry turn the gas up to full on the urgency to address our emissions, our waste, and our inequalities head on. Raising awareness of the issues of sustainability is almost cooked. Now we need to work out how to best serve it.
The last 6 months alone are unprecedented for the degree of collaboration and exchange on this very subject. UK Music has formed it’s first green working group for the Live sector, with all parts of the industry around the table. A Greener Festival have worked with more festivals, agents, venues and events than ever before sharing best practice and alliances across borders internationally. The Association for Electronic Music have established their green working group for the global electronic music industry. Music Declares Emergency has mushroomed as a campaign group using the voice of the Music Industry to accelerate actions for sustainability, propelled by Extinction Rebellion, Julies Bicycle and Ninja Tune to name a few.
In the festival sector alone, The Show Must Go On Report, second edition, is launched by Powerful Thinking with collaborations from across the UK Festival Industry, and the Vision 2025 campaign is in full force. The International Green Deal announced it’s cooperation between 17 partner festivals to explore the circular economy. Yourope’s GO Group and Take A Stand Campaign continue to gain momentum. Green Europe Experience (GEX) has been launched, led by We Love Green thanks to Creative Europe, bringing festivals together with the vision “infinite creativity within finite materiality”.
The list goes on.
This is so significant, because as we review our long-standing paradigm of competition and consumption, it is possible to envisage an environment that we can continue to live in.
So how best to serve the urgency of change for sustainability? The key is in, service, to each other, to the environment, and to our future generations.
All of us here at GEI, A Greener Festival and the ILMC are at your service, and we thank you whole heartedly for your contribution today to the 12th Green Events & Innovations Conference.
Claire O’Neill, Co-Founder A Greener Festival
WITH THANKS TO
GEI12 SCHEDULE
This brochure is printed with water based inks on FSC paper
Agenda Agenda
6 7GEI 12 GREEN EVENTS AND INNOVATIONS CONFERENCE 2020
09:45 – 09:55 am Room 2
Welcome and Opening WordsSpeakers: Claire O’Neill & Teresa Moore (A Greener Festival / GEI)
09:55 – 10:05 am Room 2
Speech: The Circular EconomyHarald Friedl (Circle Economy)
A compelling vision in to the future through the lens of the Circular Economy, and what this can mean for Circular Festivals and Cities should we view “waste” instead as valuable “resource”. What a difference this will make for the next generations.
10:05 – 11:15 am Room 2
Panel: Focus On Festivals – Living Lab of Live
(In collaboration with Green Deal Circular Festivals)
Moderator: Claire O’Neill (A Greener Festival / GEI)
PART 1:Speakers: Chris Johnson (Shambala Festival / Vision 2025; Eric van Eerdenburg (Mojo Concerts / Lowlands); Paul Reed (AIF); Tijl Couzij (Into The Great Wide Open / Lab Vlieland); Vikki Chapman (Live Nation);
Leading festivals share their latest actions across power, campsites and plastics including the wins and the obstacles. We take a look at the collaborative projects unfolding and strengthening across the sector, and how this can go beyond solving the festivals own issues to informing municipalities and City infrastructure.
PART 2:Speakers: Danny Newby (Big Green Coach Co); Eric van Eerdenburg (Mojo / Lowlands); Liz Warwick (Cambridge Folk Festival), Tijl Couzij (Into The Great Wide Open / Lab Vlieland); Vikki Chapman (Live Nation)
Panellists move down the bus for Part 2! As audience travel is often the largest part of an events CO2e impacts, we dedicate this part of our Focus on Festivals session to look exclusively at this subject.
11:20 – 11:40 am Room 3
Breakout Session: Innovation Quick Fire Round – Future Flash!Moderator: Ben Challis (Glastonbury Festival / A Greener Festival)
Speakers: Chris Hurdle (Electric Wheels Hire); Mat Llewellyn (MHM Plant); Jacob bossaer (Bosaq); Nicky Maciocia (Stack-Cup)
Here we welcome a handful knowledgeable GEI delegates to share any innovative ideas, start-up businesses or product pitches they wish to present to the GEI audience and IPM’s international production specialists! From electric site scooters to solar hybrid gensets to toilet technology!
11:20 – 11:40 am Room 4
IPM Yoga Session: Wellbeing for DelegatesHosted by: Sytske Kamstra, IPM / How Many Yogis
By popular demand, the mid-morning chair yoga session is back. Remember, saying you are too stiff to do yoga, is like saying you are too dirty to have a bath… Everyone is welcome.
11:45 am – 12:15 pm Room 2
Keynote Interview– John Robb (The Membranes) in Conversation with Sebastian Sandys (Extinction Rebellion)
Punk legend John Robb meets front-line climate anarchy of Extinction Rebellion.
12:15 – 1:00 pm Room 2
Panel: It’s a Human Story
Moderated by John Robb (The Membranes)
Speakers: Chiara Badiali (Music Declares Emergency); Holger Jan Schmidt (Take A Stand); Kerry O’Brien (YUAF); Laima Leyton; Lois Acton (UUNetwork)
Without clean air and water, we have no society, yet so long as society suffers the environment will suffer too. Imbalances in society play out in the environment. The Live Music and events industry can be such a powerful tool in building bridges within and across communities, and an unparalleled communicator. How is the industry using this responsibility for positive change inside and out, and where necessary taking a stand?
Agenda
9GREEN EVENTS AND INNOVATIONS CONFERENCE 2020
1:10 – 1:30 pm Room 3
Breakout Session: Accessibility All AreasAdrian Bossey of Falmouth University investigates UK live music industry perceptions of current practice regarding accessibility for music festival and event attendees who are Deaf or disabled.
This session considers the current state of, and existing best practice in, accessibility at UK music festivals. Firstly, a discussion regarding the potential for ICT to improve accessibility for people who are Deaf or disabled. Additionally, ICT developments
enhancing design, marketing, operations and finally, performances. All topic considered and investigated across all phases of music festival delivery.
1:10 – 1:30 pm Room 4
IPM Production Note: Reducing Touring Footprints - A Sustainable Trucking UpdateHosted by: Rick Smith, Rule Out Loud Management & Maarten Arkenbout, Pieter Smit Trucking
Making tours carbon-neutral is the latest challenge for a lot of production specialists and suppliers. During this Production Note we will take a look at the green efforts entertainment transport company Pieter Smit have made over the last few years in order to get closer to this goal.
1:40 – 2:25 pm Room 3
Breakout Session: Saving the World Begins at Breakfast(presented by NCASS)
Moderator: Mark Laurie (NCASS)
Speakers: Javier Rojo (Quantum Waste); Kate Cooper (Birmingham Food Council); Mia Frogner (Øya Festival)
Around a quarter of all GHG’s globally are generated by the food sector, this poses both an opportunity and a significant threat. If we can change our habits, we can have a major impact on climate change. We are fast approaching the point of no return – but is change happening?Saving the world begins at breakfast, based loosely on the book by Jonathan Safran Foer, will look at what decisions are within our power, why we are all responsible for our decisions and bringing about the change we want to see. Discussing the best high impact / low-cost practical changes that should be implemented at your events immediately and what structural problems within the food sector might take time and pressure. We can’t afford to be afraid of bold action.
• Understanding the global issue of food• Understand composting and waste• Reducing packaging and plastics• Working with traders, caterers and suppliers• Amplifying your message
Agenda
10 GEI 12
1:45 – 2:15 pm Room 4
Production Note: The introduction of Martyn’s LawHosted by: Carl A H Martin, cahm.uk
Martyn’s Law is a proposed piece of legislation, designed to give more protection against terrorism, that is being backed by the UK government. IPM looks at how this affects the production industry and venues.
2:30 – 2:45 pm Room 2
Talk: Slowly Down the Ganges – The Most Polluted River in the World
Speaker: Spike Reid (Expedition Leader & WaterAid advocate)
For 98 days Spike travelled steadily down the ‘River of Life’ in India to raise awareness for excess single-use plastic that ends up in the Ganges and then our oceans. He did so by stand-up paddleboard, becoming the first person to ever do so by this means, engaging with numerous WaterAid projects along the way.
2:45 – 3:45 pm Room 2
Panel: Sustainable Sponsorship, Brands and the PR Greenwash Wobblies!Moderator: Sangeeta Waldron (Serendipity PR)
Speakers: Gary Pitt (Alive Activations); Adam Pearson (O2 Arena); Zac Fox (Kilimanjaro Live); Jacqueline Hochreiter (Budweiser Brewing Group).
About this session: There are many wasteful “norms” in the behaviour of our industry that need to be addressed. How often do we see items manufactured and disposed of after a few days or even hours use due to branding and activations for event sponsorship? As the world wakes up to our responsibilities and the visible marks of our consumption footprint on the world, it has never been more essential for brands to really walk the talk, or brace for the accusations of greenwash.
Alongside leading brands, Award-winning PR Specialist and Author, Sangeeta Waldron, and brand activations expert Gary Pitt (Alive Activation, UK) lift the lid on what impacts brands are having, who is pushing boundaries, what is the best practice, and where we go from here. Jacqueline Hochreiter gives insight to the core sustainability goals from a Budweiser Brewing Group (BBG) perspective and how that is extended to their broader eco-system. Adam Pearson shares about the creation of Good Vibes at The O2, and Zac Fox brings a wealth of experience from the promoters perspective having worked with over 50 brands (from drinks to guitars to toilet paper and a myriad of other products and services) across a similar number of events.
A Greener Festival has teamed up with Alive Activation to build a platform that helps brands, agencies and events put sustainability at the forefront of these operations in order to reduce their environmental impact. The launch of the Greener Activation platform, along with findings from the Industry survey will be shared during this session.
Agenda
12 GEI 12
3:50 – 4:20 pm Room 3
Breakout Session: Butterfly Effect Of Change – Packaging, Water & SanitationHost: Jane Healy (Glastonbury Festival / Healy Productions)
Speaker: Jack Beerens (MSS International)
Like in any good game of snooker, when making changes for greener events it is important to think a few shots ahead. When one part of a system is altered how does it affect the
rest of the system? Perhaps there are additional provisions or alterations that need to be considered, or departments to consult. From water supply for refills, to sanitation for reusables, this session illustrates this importance with a few examples of how new “green” solutions have exposed further needs for adaptation.
4:00 – 4:20 pm Room 4
IPM Production Note: Danger Danger, High Voltage: A Sustainable Power UpdateHosted by: Nadja Henkel, Maya Event AG (Liechtenstein) & Tim Benson, SMART Power Ltd
With so much power in the house it would be waste of energy not to get several sparkies in one room for a brief session about the latest
developments in electricity usage at events.
4:30 – 5:45 pm Room 2
Panel: A Greener Tour – Round 2! (Presented by Forum Karlin & Metronome)
Moderator: Gordon Masson, IQ Magazine
Speakers: Coralie Berael (Forest National Arena); Emma Banks (CAA); Tom Chauncey (Partisan Arts); Tanner Watt (REVERB); Rebecca Travis (RT Tour Management) and Patricia Yagüe (Live Nation).
A year on since the lively session at GEI11, in which Paradigm (formerly Coda) and AGF launched the Green Artist Rider. Now not a week passes where this topic doesn’t
reach headlines. Coldplay pause touring over eco-concerns, Massive Attack to analyse the impact of their tours, Billie Eilish makes moves to eliminate plastic from gigs. Working groups have been convened across all parts of the Live industry to tackle green issues. Live Nations “Green Nation” and AEG 1Earth are in full swing.
In “A Greener Tour – Round 2” we explore what artists, agents, promoters, venues, tour managers and production companies about actions, obstacles and opportunities to reduce emissions, reduce waste, address fundamental changes, and strive for positive impacts.
5:45 – 6:00 pm Room 2
GEI Conclusion / Closing Words
6:00 – 9:00 pm York Suite
International AGF Awards & GEI Drinks Reception
International Greener Festival AwardCambridge Folk Festival (UK)
DGTL Festival Amsterdam (NL)The Green Gathering (UK)
Øya Festival (NO)Paradise City (BE)
We Love Green (FR)
AGF Greener Transport AwardCambridge Folk Festival (UK)
Das Fest (DE)Øya Festival (NO)
Primavera Sound (ES)Houtfestival (NL)
Walthamstow Garden Party (UK)
AGF Community Action AwardBuenas Noches Producciones (AR)
Envision Festival (CR)Greenbelt Festival (UK)
Rainbow Serpent Festival (AU)Sonidos Liquidos (ES)
Walthamstow Garden Party (UK)
AGF Circular Festival Award(for reduced waste & resourcefulness)
DGTL Festival Amsterdam (NL)Dub Camp Festival (FR)
The Green Gathering (UK)Øya Festival (NO)Paradise City (BE)
Wonderfruit Festival (TH)
AGF Greener Catering AwardDGTL Festival Amsterdam (NL)
The Green Gathering (UK)Elrow Town (NL)
Envision Festival (CR)Paradise City (BE)
Roskilde Festival (DK)
AGF Greener Power AwardBST Hyde Park (UK)
DGTL Festival Amsterdam (NL)Dockyard Festival (NL)
The Green Gathering (UK)Øya Festival (NO)
We Love Green (FR)
AGF Pied Piper Award(for Greener Communication)
Metal Days (SI)Glastonbury Festival (UK)
SWR3 New Pop Festival (DE)Boomtown Fair (UK)We Love Green (FR)
Wonderfruit Festival (TH)
AGF Greener Creative AwardOwn Spirit (ES)
Paradise City (BE)Terraforma (IT)
The Green Gathering (UK)We Love Green (FR)
Wonderfruit Festival(TH)
AGF Water & Sanitation AwardSupported by MSS International
Glastonbury Festival (UK)Hadra Trance Festival (FR)
Paradise City (BE)Pete the Monkey (FR)
Rainbow Serpent Festival (AU)Strawberry Fields (AU)
AGF Greener Innovations AwardMy Cause Green Ambassadors @ BST Hyde Park (UK)
Climate Academy @ Das Fest (DE)Resources Cabins @ Dockyard Festival (NL)Composting System @ Sziget Festival (HU)“People” Database @ Roskilde Festival (DK)
Plastic Free Wristbands @ Greenbelt Festival (UK)Recycled Garden @ Lambeth Country Show (UK)
Shortlist
Join Us in the York Suite at 6PM For the presentation ceremony
Statistics Statistics
14 15GEI 12 GREEN EVENTS AND INNOVATIONS CONFERENCE 2020
PP
64%
PET 8%
Bioplastic 8%
rPet 6%
No Info 3%Other (Paper,
Bamboo, PE) 11%
Bus or
Coach 10%
Public Transport
23%
Camper Van
8%Car 43%
Aeroplane 9%
Bicycle or Foot
7% Bus or
Coach 15%
Public Transport
18%
Camper Van
1%
Car 30%
Aeroplane 3%
Bicycle or Foot
33%
TRANSPORT232 Average km travelled by festival goers
2.83 Average ratio of car occupancy
36% of our applicants also monitor or estimate proportional artist travel
17% of our applicants use 100% renewable energy sources
31% of our applicants do not know what % of their energy comes from renewable sources
36% of our applicants use partial renewable energy combined with generators and grid
POWER
PROCUREMENTS42% require compostable and/or reusable
(and effectively enforce this on site)
17% of festivals banned non-recyclable
disposables at the event 1
(and effectively enforce this on site
26% require compostable and/or reusable
(and effectively enforced this on site)
62% average of local food traders
50% average of local non-food traders
60% average of local/handmade/fairtrade
product sold by traders
Urban Festivals:
AUDIENCE MODE OF TRANSPORT 2019
GREENFIELD Festivals:
AUDIENCE MODE OF TRANSPORT 2019
Cup Material
A Greener Festival
…juicy stats!(based on AGF assessments 2019)
6 Outstanding 16%9 Highly Commended 24%13 Commended 35%9 Improvers 24%
24,868 average festivals goers/festival3.50 Days average festival duration
16 new applicants37 Awards given
Countries: UK, France, Netherlands, Spain, Belgium, Slovenia, Portugal, Italy,
Denmark, Germany, Norway, Argentina, Thailand, Australia, Costa Rica, Hungary.
0% 20% 40% 60% 80% 100%
LOCAL ECOSYSTEMS
LOCAL AREA IMPACTS
TRAVEL & TRANSPORT
POWER TOTAL SCORE
PROCUREMENT
SOLID WASTE & RECYCLING
WATER USAGE TOTAL SCORE
WASTE WATER & SEWAGE
LEGAL COMPLIANCE AND MANAGEMENT SYSTEMS
EXTERNAL REACH AND BEHAVIOUR CHANGE
CARBON ANALYSIS
2019 2018 2017 2016
Average scores by Categories 2016 Vs 2017 vs 2018 vs 2019
Statistics
16 GEI 12
CARBON FOOTPRINT
2299 tonnes CO2e Festival/Event Carbon Footprint 9 kg CO2e pppd
Estimated Carbon Footprint of an average festival based on data provided by responding festivals
(audience travel, electricity, fuel, waste, water usage, wastewater, etc.) 2019 has seen more detailed
measurement data from festivals than ever before.
WATER USE & SANITATION2762 m3 water used/festival
12.56 litres water used pppd
17.47 litres water used pppd when camping festival
4.52 litres water used pppd when no camping festival
11% of the applicants used [85%-100%] compost toilets
14% [60%-84%] compost toilets
25% [5%-59%] compost toilets
50% Didn’t use compost toilet
Cans/Metal 12% Cans/Metal 9%
Paper/
Cardboard 9%
Paper/
Cardboard 7%
Plastic 3%
Glass 10%
Plastic 3%
Glass 6%
Wood 37%Wood 45%
Other
7%Other 9%
Food 17%
Food
17%
Dry Mix
Recyling 5%
Dry Mix
Recyling 4%
Pap
Car
d 45%
Average waste generated
by festival goers per day:
SOLID WASTE AND RECYCLING0.70 kg
1.92 kg if it is a camping festival
0.45 kg if it is a NO camping festival
Average Recycled Material
Outputs from Material outputs
from Camping Festivals 2019
Average Recycled Material Outputs
from Material outputs from
Non-Camping Festivals 2019
GEI 12 GREEN EVENTS AND INNOVATIONS CONFERENCE 2020 19
63% of activation producers do not allocate budget
to sustainability 20%
of Agencies say that ‘environmental impact’
is the decidingfactor behind their
activations
78% of respondents have never measured the
environmental impact of
sponsor activations
68%
of brand activationproducers have never been asked by event owners for supporting information on the sustainability of their
activation
43% of promoters feel that
training is the most important industry
requirement to improve sustainability
SURVEY SNAPSHOT
18
A Greener Activation
OVERVIEW
Today’s event audiences expect interactive
and shareable experiences, as well as
unforgettable memories. As consumers
become increasingly aware of ethical issues,
brands must respect this and continue to
demonstrate their credentials when activating
brand experiences. Brands and their agencies
have the opportunity to make a significant
difference and deliver a powerful positive
force through their activations.Working in the
events industry for 20 years we’ve witnessed
sustainability being pushed up the agenda
by Councils, consumers and communities.
We have noticed a concerning disconnect
between brands’ sustainable policies and the
activations they produce at events. Frustrated
by the mistakes being made and the damage
being done, we decided to look into the
brand activation processes in order to develop
services which the industry can utilise to reduce
environmental damage.A Greener Activation is
a collaboration between Alive Activation and A
Greener Festival. We provide brands, agencies
and producers access to a global network of
assessors, consultants, training, guides and
reports. Our certification will help brands to
monitor their impact and offer advice on how
to lighten their carbon footprint.
METHODOLOGY
A n invite to be part of an industry survey
was sent out to over 7,000 sponsorship
professionals, event rights owners, agencies
and production companies. The link was
distributed as part of the Think! Sponsorship
newsletter in December 2019. It was also
sent via A Greener Festivals database and
social media channels and via personal
invites. The survey was live for two
months. The full results can be accessed at
www.agreeneractivation.com
21
Responsible Venues
GREEN EVENTS AND INNOVATIONS CONFERENCE 2020
Waste management, and especially reduction
is a number one priority. With one show after the
other it can quickly build. Finding ways to reduce
packaging and deliveries will automatically
reduce transport needs and CO2 emission.
Third parties should only remain part of the
business model if they are helping venues to
find solutions to become more sustainable.
Especially for F&B partners, we will want to
know origin, production process, packaging,
transport, waste destiny. Too often sponsors
leave huge amounts of goodie bags, gadgets,
flyers, etc… and other waste behind for the
venue to deal with.
Sustainable event management is also
about creating awareness across all venue
stakeholders: visitors, venue staff and
production crew but especially the artists
and their management. Venue staff as well
as returning visitors (average 3 times a year)
and artists, benefit from continuous education
and going back to basics. Simplifying the
music setting which requires less trucks and
more responsible (local) merchandising, less
transport mileage, helps.
Visitors are becoming more demanding on
this topic. And for those who haven’t yet, we
could have a massive impact on their behaviour
through leading by example and ‘learning at
the venue’. A venue can be as inspiring as an
artist passing a powerful message to his crowd.
FOREST NATIONAL
ARENA (BRUSSELS)
S ince jamming 10,000 people into an 8.000
capacity venue for a Rolling Stones concert
in 1973, the venue has undertaken multiple
renovations over the years focusing on
compliancy with building regulations, safety &
security guidelines. Unlike the original venue
licence today’s licence is based on sustainable
engagement and reflects changing priorities.
With a ‘green’ Mayor elected in 2018 the
local Council are very concerned about
environmental issues. The venue landscape
has changed!
For the last 10 years, we developed a strong
mobility policy with public transport integrated
in ticketing and created alternative solutions
to sorting waste and group orders, invested
in 1000L beer tanks and softmix systems. A
new type of cup developed in partnership
Inbev/Coca-Cola will help us reach our goal
of 90% recycled waste. The next renovation
project will be exclusively sustainable based
on water recuperation, renewable energy and
sustainable restrooms.
SUSTAINABILITY
CHARTER
S ince April 2019, Forest National has
become a Live Nation venue and using the
new Green Nation Sustainability Charter as
the main guidance for quantifying efforts in
terms of waste / water / energy management,
transport, procurement, etc… it will enable us
to have clear objectives and action plans.
A GREENER ARENA
Inspired by A Greener Festival (AGF) Award
and the great work of the AGF assessors
coaching event organisations across European
and International Festivals towards a more
sustainable event, the expertise and system will
be transposed onto venues in the near future.
We are keen to work with AGF to develop this
new tool and looking forward to exchange
ideas and processes with other European
venues and beyond.
20
As green is the new rock n roll, venues can
play their part in organising sustainable
events but have their own challenges.
Facilities management of a ‘green’ building
has become more complex, often requiring
major long-term investments (replacing and
installing dry toilets or reservoirs and filtering
systems, insulating the entire building,…)
but there are a lot of simple gestures that do
not need to cost that much such as keeping a
strict lights-out policy, monitoring energy use,
replacing lightbulbs with LED, etc.
RESPONSIBLEVENUES
By Coralie Berael – Forest National Arena, Brussels
Delegates Delegates
22 23GEI 12 GREEN EVENTS AND INNOVATIONS CONFERENCE 2020
Ben Challis Glastonbury Festival, UK General Counsel
+44 (0)7909543386 benchallis@aol.com
Kate Chapman London Marathon Events, UK Sustainability Advisor
+44 7736 248315 kate.chapman@midoriconsulting.co.uk
Tom Chauncey Partisan Arts, USA Senior Agent / CEO / Founder
+1 415 299 9292 tom@partisanarts.com
Lore Claes OVAM, BE Coordinator Sustainable Events
+15284505 lclaes@ovam.be
Lucy Clumpas greenerarena.com, UK Tour Greening Rep
+44 (0) 7491322838 lucy.clumpas@gmail.com
Debroah Connoley Earthworks Global Limited, UK Director & Production Assistant
+44 (0) 7747446041 johnmartin@earthworks.global
Mary Corfield Greenbelt, UK Event Director
+44 (0) 7887948263 mary@greenbelt.org.uk
Laura Coroianu EMAGIC, RO Festival Director
+40741660033 laura@emagic.ro
Kat Costantino Eco.Reverb, IT Consultant
+44 (0)7949155745 kat.costantino@gmail.com
Pauline Couten Pete the monkey, FR Director
+44 (0)7753269061 pauline@petethemonkey.com
Tijl Couzij Lab Vlieland, NL Circular transition director
+31 624674001 tijl@labvlieland.nl
Charles Craig Leeds College of Music, UK Researcher
+44 (0) 7565532196 charles08072000@gmail.com
Michael Creedy UK Freelance
+44 (0) 7943303331 michael.creedy@gmail.com
Brian Curley HM Forces, UK Sergeant - Event Manager
+44 (0) 7772578303 Briancurley1@hotmail.com
Zak Day Oceanic Global, UK Head of Music & London Division
+44 (0) 7494 577097 zak@oceanic.global
Lara Deffense Barbican Centre, UK Producer
+44 (0) 7738166416 lara.deffense@barbican.org.uk
Laura den Houdijker Eerlijke Evenementen, NL Eventmanager
+31 623507481 laura@eerlijkeevenementen.nl
Akos Dominus Sziget Festival, HU Sustainability Manager
+36 20 9818786 dominusakos@gmail.com
Paul Ducker Freelance, UK Freelance
+447976257947 paul.ducker@outlook.com
Robert Dumas pete the monkey, UK Director
+447753269061 rob@petethemonkey.com
Sally Edge Yonder Tents & Events, UK Director
sally@yondertents.co.uk
Andy Ellis Lost Ventures Ltd, UK Director
+447879422398 andrew.ellis@lostvillagefestival.com
Paul Flower Profound Media & Management, UK Event Producer
+447798847964 pf@profoundmedia.co.uk
Nic Forsdike Gofer Limited, UK Managing Director
07977415760 nic@gofer.co.uk
Amy Foster RHS, UK Project Manager
+44 7717312987 amyfoster@rhs.org.uk
Zac Fox Kilimanjaro Live, UK Head of Operations
+44 2036649917 zac@kilimanjarolive.co.uk
Micaela Aballay Buenas Noches Producciones, AR Project manager
+54 93518038625 maballay.e@gmail.com
Neftali Acosta Sonidos Líquidos, ES Director
+34 606325798 booking@sonidosliquidos.com
Frances Alderton Cambridge City Council, UK City Events Manager
+44 (0) 1223791783 lewis.anderson@cambridgelive.org.uk
Lewis Anderson Cambridge City Council, UK City Events Coordinator
+44 (0) 1223791783 lewis.anderson@cambridgelive.org.uk
Maarten Arkenbout Pieter Smit Group, NL Managing Director Pieter Smit Grundstück
+49 1702124035 steven@pietersmit.com
Ellie Ashton-Melia Clive Agency, UK Event Producer
ellie@cliveagency.com
Paul Ashurst Bournemouth 7s Festival, UK Events Director
+44 (0) 7580026660 paul@bournemouth7s.com
Gary Atterton Green Goblet Ltd, UK Festival & Events Manager
+44 (0) 1278 238390 gary@green-goblet.com
Anna-Luisa Ayckbourn Leeds College of Music, UK Researcher
+44 (0) 7463975752 annaluisa8@gmail.com
Holly Baird The Royal Parks, UK Senior Events Manager
+44 (0) 3000612054 hbaird@royalparks.org.uk
Marta Barahona Gabeiras & Asociados, ES Sustainability Manager
+34 676878357 m.barahona@gabeirasyasociados.com
Jack Beerens MSS International B.V., NL International Sales Manager
+31 6 3068 0519 j.beerens@mss-international.com
Coralie Berael FOREST NATIONAL, BE Venue Manager
+32 (0) 470555392 coralie.berael@sportpaleisgroep.be
Megan Best Native Events, IE Company Operator
+35 3868424861 megan@nativeevents.ie
Leonie Boon Green Events, NL Sustainability Manager
+31 657328076 leonie@greenevents.nl
Martine Bosch Mojo Concerts B.V., NL Production Manager F&B
+31152121980 m.bosch@mojo.nl
Pauline Bourdon Team Love, UK Sustainability & Social Cohesion Coordinator
+44 (0) 1179411611 sustainability@teamlove.org
Jack Boydon Critical Waste, UK Project Manager
+44 (0) 7871903196 jak@criticalwaste.co.uk
Kevin Brownhill Aggreko, UK Global Partnership Manager
+44 (0)7979240044 Kevin.brownhill@aggreko.co.uk
Helen Browning-Smith Lewes District Council, UK Tourism & Arts Manager
+44 (0) 7920590625 helen.browning-smith@lewes-eastbourne.gov.uk
Elizabeth Callaghan Leeds College of Music, UK Researcher
+44 (0) 7896832597 escallaghan@btinternet.com
Alex Camacho Maastricht University, UK MSc Sustainability Science, Policy and Society
+44 (0) 7722215963 alex.j.d.camacho@gmail.com
Amanda Campbell Comp-A-Tent, UK Consultant
+44 (0)7711163454 amanda@comp-a-tent.com
DELEGATES
Delegates
25GREEN EVENTS AND INNOVATIONS CONFERENCE 2020
Helen Freudenberg Self-Employed, UK Venue and Festival Sustainability Consultant
00447891206515 helenfreudenberg@posteo.net
Olivia Gallagher Leeds College of Music, UK Researcher
+44 (0) 7740076486 GAL12061700@lcm.ac.uk
Jo Garland Earthworks Global Limited, UK Director / Singer & Musician
+44 (0) 7747446041 johnmartin@earthworks.global
Tiffany Gaskell Victorious Festivals Ltd, UK Event Management
+44 (0) 7889041704 tiff@victoriousfestival.co.uk
Katia Giampaolo Estragon / JoyCut, IT Co-Director / Manager
+39 3358106402 katia@estragon.it
Valia Giannakaki British Science Association, UK Festival Operations Manager
+44 (0) 2070194964 valia@britishscienceassociation.org
Anna Górnicka Follow The Step sp. z o.o., PL marketing & media
+48 694 158 553 eloaniag@gmail.com
Nigel Gough The Great Run Company, UK Operations Director
+44 (0) 7703134226 nigel.gough@thegreatruncompany.com
Amanda Grimm Festivals Edinburgh, UK Environmental Sustainability Officer
+44 (0)131 529 7970 environment@festivalsedinburgh.com
David Grindle Loud Sound, UK Operations Director
+44 7966555861 dave@loudsound.net
Camille Guitteau Bye Bye Plastic, NL Development Manager
+31638306164 camille@byebyeplastic.life
Jenny Hamada AEG Presents, UK Director of Events
+44 (0) 7515198063 jenny.hamada@aegpresents.co.uk
Moe Hashimi 42 ACRES, UK Managing Director
+44 (0) 7740308900 md@42acres.com
Jane Healy J Healy Productions, UK Sanitation Manager
+44 (0) 7960850544 jhealyproductions@gmail.com
Elise Hessevik Brak, NO Project leader
+47 93855409 elise@brak.no
Jacqueline Hochreiter +447533583482, UK Sustainability Lead Europe
Budweiser Brewing Group jacqueline.hochreiter@ab-inbev.com
Nicolaj Holm Aalborg Congress & Culture Centre, DK CEO
+45 60958935 nh@akkc.dk
David Hopkins Sound Insights / Sound Impacts, UK Marketing Director
+44 (0) 7533 243859 davidhopkins@csensemedia.co.uk
Alex Hopkinson Green Goblet Ltd, UK Director
+44 (0) 1278 238390 alex@green-goblet.com
Paula Hopkinson Green Goblet, UK Sustainability
+44 (0) 1278 238390 paula@green-goblet.com
Holly Howey The Great Run Company, UK Event Manager
+44 (0) 7970116238 holly.howey@thegreatruncompany.com
Áine Hughes Native Events, IE Sustainability Officer
+35 3862133460 green@nativeevents.ie
Martin Hughes M3H/A Greener Festival Creative Director
+35 (0)7989 608255 martin@m3h.design
Tristan Hunt Association For Electronic Music, UK Regional Manager
+44 (0) 7901783640 tristan@afemorg.net
Chris Hurdle Electric Wheels Ltd, UK Director
+44 (0) 1953 882175 chris@electricwheelshire.co.uk
Alison Hussey Rockstar Services, UK Owner
+44 (0) 7876 430983 alison@alisonhussey.com
Delegates Delegates
26 27GEI 12 GREEN EVENTS AND INNOVATIONS CONFERENCE 2020
Evie Moller The Royal Parks, UK Events Manager
+44 (0) 3000612293 emoller@royalparks.org.uk
Teresa Moore A Greener Festival, AGF Director
teresa@agreenerfestival.com
Kristen Mueller The Royal Parks, UK Marketing and Communications Manager
+44 (0) 3000612276 kmueller@royalparks.org.uk
Katy Murdoch Sustainability Sense LImited, UK Sustainability Consultant
+44 (0) 7717883025 katy@sustainabilitysense.co.uk
Lisa Nasta Re-Play Music / Green Futures, UK Director / Crew
+44 (0) 7916146865 nasta.lisa@googlemail.com
Jess Neame The Really Good Bar Company, UK Director
+44 (0) 7747 866432 jess@reallygoodbars.com
Danny Newby Big Green Coach Ltd, UK Director
+44 (0) 7883073745 danny.newby@biggreencoach.co.uk
Simona Nickmanova Magnetica International, NL Director of Events
+31 646901652 simona@magnetica.in
Henrik Bondo Nielsen Roskilde Festival, DK Head of Health, Safety & Service
henrik@roskilde-festival.dk
Kerry (Lady MC) O’Brien Young Urban Arts Foundation, UK CEO
+44 (0) 7949007171 kerry.ladymc@gmail.com
Roly Oliver Universal Pixels, UK Business Development
+44 (0) 7768874463 roly@unipix.tv
Farkas Orsolya Creative Pro Hu Ltd., HU Managing Partner
+36 707703246 farkas@creativepro.agency
Claire O’Neill A Greener Festival / GEI, UK Co-Founder / Director
+44 (0) 7980821508 claire@agreenerfestival.com
Thomas Panton Festovers and Greenr, UK CEO
+44 (0) 7519 177762 contact@festovers.co.uk
Beckie Parsons Judgeday, UK Director
+44 (0) 7771547488 beckie@judgeday.com
ElspetH Penfold Thread and Word, UK Arts producer
+44 (0) 7876711097 elspethpenfold@yahoo.co.uk
Jone Perez Landa A Greener Festival, ES Senior Assessor / CO2 Analyst / AGF Spain
+34 653702210 jone@agreenerfestival.com
Kane Peters University of Gloucestershire, UK Student
+44 (0) 1242 715003 kanepeters@connect.glos.ac.uk
Kirsty Peters KarTent, UK UK Distributor for KarTent
+44 (0) 7917 106989 kirsty@kartent.com
Lyke Poortvliet Green Events International, NL Co-owner
lyke@greeneventsinternational.com
Paula Ráez Gabeiras & Asociados, ES Lawyer
+34 652642765 p.raez@gabeirasyasociados.com
Tom Rasmussen TicketCo, NO Chief Communication Officer
+47 92432912 tom.rasmussen@ticketco.net
Maddy Read Clarke Music Declares Emergency, UK Co-founder
+44 7710 368967 maddyclarke@mac.com
Spike Reid WaterAid, UK Adventurer
+44 (0) 7764490920 spikereid@gmail.com
Ian Rendall the guitarwrist, UK Founder
+44 (0) 7497864475 ian@theguitarwrist.co.uk
Wob Roberts The Invisible Solution Ltd, UK Production Manager
+44 (0) 7711 018197 wob@wobroberts.com
Bradley Ireland MHM Plant, UK Sales Manager
+44 (0) 7807275086 Brad@mhmplant.com
Steffan Jones Victorious Festivals Ltd, UK Event Management
+44 (0) 7854860834 steffan@victoriousfestival.co.uk
Aurore Julien Uel, UK Senior lecturer
+44 (0) 7881516847 aurore_julien@yahoo.fr
Gabriel Kaindl-Hoenig gigmit / INES, DE Partnership & Innovation Manager
gabriel.kaindl-hoenig@gigmit.com
Dawn Kendall Tuned in Travel, UK Operations Manager
+44 (0) 3331113112 info@tunedintravel.com
Kristine Ringstrøm Kock Aalborg Congress & Culture Centre, DK Team leader Music & Theatre
+45 25303336 krk@akkc.dk
Seonaid Lafferty Kendal Mountain Festival, UK PhD Sustainability Researcher
+44 7732060376 seonaid.lafferty@uni.cumbria.ac.uk
Johnny Lance The Showman’s Show, UK Event Director
+44 (0) 7887606954 johnny@showmans-directory.co.uk
Andrew Lansley University of Gloucestershire, UK Senior Lecturer
+44 (0) 1242715353 alansley@glos.ac.uk
Pauline Lavagna Paradise City, BE Sustainability manager
pauline@paradisecity.be
Zan Lawther Kilimanjaro Live, UK Events & Production Coordinator
+44 (0) 2036649927 zan@kilimanjarolive.co.uk
Stefano Lazzari UMBRIA JAZZ, IT Production Manager
+39 0755732432 stefano.lazzari@umbriajazz.com
Christa Licher Ministry of Environment, NL Head of program
+31 611797008 christa.licher@minienw.nl
Andy Lindley LHG Live, UK Head of Operations& Production
+44 (0) 1636 555666 bd@lizhobbsgroup.com
Rob Lingham A Greener Festival, UK Awards Coordinator
awards@agreenerfestival.com
Joshua Llewelyn MHM Plant, UK Chairman
+44 (0) 78072725086 accounts@mhmplant.com
Matthew Llewelyn MHM Plant, UK Managing Director
+44 (0) 7807275090 accounts@mhmplant.com
Peter Maarbjerg Musik i Lejet, DK Chairman
+45 24285973 peter.maarbjerg@musikilejet.dk
Sasha Mackinnon Yonder Tents & Events, UK Director
+44 (0) 7967674612 sasha@yondertents.co.uk
Andrew Marshall MapYourEvent, UK Director
+44 (0) 7976 913456 andrew@mapyourevent.co.uk
John Martin Earthworks Global Limited, UK Director - Tour and Production Manager
+44 (0) 7747446041 johnmartin@earthworks.global
Nikki McNeill Global Publicity, UK Company Director
+44 (0) 7957434517 nikki@globalpublicity.co.uk
Kinga Meissner University of Gloucestershire, UK Student
+44 (0) 1242 715003 kingameissner@connect.glos.ac.uk
Justine Milns Tuned in Travel, UK Operations Manager
+44 (0) 333 111 3112 info@tunedintravel.com
Ross Minton We Are Inspired, UK Creative Director
+44 (0) 7375066139 alex@weareinspired.net
James Molkenthin Camplight, UK Manager
+44 (0) 7799 740550 promotions@camplight.co.uk
Delegates
28 GEI 12
Iain Rogers Loud Sound, UK Site Operations Manager
+44 (0) 7545396765 iain.rogers@loudsound.net
Victoria E. Rojas A Greener Festival Sustainability Assessor / AGF LATAM
victoria@agreenerfestival.com
Gyuri Ruisz HighVibes Events, UK Co-Founder
+44 (0) 7501663651 iroda@highvibes.hu
Simone Ruotolo Loowatt Ltd, UK Commercial Operations Manager
+44 (0) 020 7703 6041 simone@loowatt.com
Nicole Sadd Rothamsted Enterprises, UK CEO
+44 (0) 1582938113 Nicole.SAdd@rothamstedenterprises.com
Francisca Salgueiro IETM - International network for contemporary performing arts, BE Production Officer
+44 (0) 6 46 42 61 69 salgueiro.francisca@gmail.com
Tom Soper University of Gloucestershire, UK Course Leader
+44 (0) 1242 715003 tsoper@glos.ac.uk
Michael Soro Native Events, IE Company Director
+35 3858886238 michael@nativeevents.ie
Najma Souroque WE LOVE GREEN, FR HEAD OF SUSTAINABILITY
+33 689543006 najma.souroque@welovegreen.fr
Phoebe Taylor University of Gloucestershire, UK Student
+44 (0) 1242 715003 phoebetaylor@connect.glos.ac.uk
Rachel Taylor RHS, UK Procurement Manager
+44 (0) 7968 337 178 RACHELTAYLOR@RHS.ORG.UK
Rebecca Travis RT Tour Management Ltd, UK Tour Manager
+44 (0) 7789657282 rebeccatravis@mac.com
Ainu van den Hurk The Bamboovement, NL Sales Executive
+31 683776791 joshua@thebamboovement.com
Kieran Vanden Bosch Pitched for You, UK Founder
+44 (0) 7782 849052 info@pitchedforyou.com
Frans Verouden Green Stages, NL Owner
+31 626906981 frans@greenstages.nl
Caroline Voyer Sustainable event council, CA Executive Director
+1 4389368081 cvoyer@rqfe.org
Sangeeta Waldron Serendipity PR & Media LTD, UK Founder
+44 (0) 7786542776 sangeeta@serendipitypr.co.uk
Jamie Walker Quirky Campers, UK Director
+44 (0) 7749045139 jamie@quirkycampers.co.uk
Lindsay Walker Quirky Campers, UK Director
+44 (0) 7749045139 lindsay@quirkycampers.co.uk
Claudia Walraven Green Events, NL Sustainability Manager
+31 641207701 claudia@greenevents.nl
Liz Warwick Lansdowne Warwick, UK Owner
+44 (0) 7990544449 liz.warwick@lansdownewarwick.co.uk
Tiina Wastie Soil Association, UK Events Manager
+44 (0) 7584 036481 twastie@soilassociation.org
Em Weirdigan The Green Gathering, UK Director
+44 (0) 7840361497 em@greengathering.org.uk
Thomas Winter Green Anchor, DE Consultant
+49 17660022333 thomas@greenanchor.de
Supported by:
30
NOTES
GEI 12
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