TUESDAY 3 RD MARCH 2020 - A Greener Festival...environment, and to our future generations. All of us here at GEI, A Greener Festival and the ILMC are at your service, and we thank

Royal Garden Hotel, Kensington High St, London, W8 4PT

TUESDAY 3RD MARCH 2020

Supported by:

GREEN EVENTS AND INNOVATIONS CONFERENCE 2020

Welcome ..............................................................................................................................................................4

Schedule ..............................................................................................................................................................5

Agenda .................................................................................................................................................................6

International AGF Awards Shortlist ........................................................................................................13

AGF Juicy Stats ................................................................................................................................................14

Feature: A Greener Activation ..................................................................................................................18

Feature: Responsible venues ....................................................................................................................20

Delegates ..........................................................................................................................................................22

Note paper ........................................................................................................................................................30

CONTENTS

3

FREE CONFERENCE INTERNET

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Welcome to the Twelfth edition of the Green Events & Innovations conference (GEI12), presented by A Greener

Festival in partnership with the ILMC.

Supported by:

GEI 12 GREEN EVENTS AND INNOVATIONS CONFERENCE 2020 5

Welcome

4 GEI 11

09:00 – 09:45 REGISTRATION Royal Garden Hotel

09:00 – 09:45 COFFEE & TEA Lower Ground Floor

09:45 – 09:55 GEI Welcome & Introduction Room 2

09:55 – 11:15 GEI PANEL 1: Focus on Festivals – Living Lab of Live In collaboration with Green Deal Circular Festivals

Host: Claire O’Neill, (A Greener Festival) Room 2


11:20 – 11:40 BREAKOUT SESSION: Innovation Quick Fire Round – Future Flash!

Host: Ben Challis (Glastonbury Festival / AGF) Room 3

11:20 – 11:40 IPM YOGA SESSION: Wellbeing for Delegates Room 4

11:45 – 12:15 KEYNOTE INTERVIEW: John Robb (The Membranes) In Conversation With Sebastian Sandys (Extinction Rebellion) Room 2

12:15 – 13:00 GEI PANEL 2: It’s A Human Story

Host: John Robb (The Membranes) Room 2

13:00 - 14:30 Lunch

Sponsored by Harrison Creative

13:10 – 13:30 BREAKOUT SESSION: Accessibility All Areas

Hosted by: Adrian Bossey (Falmouth University) Room 3

13:10 – 13:30 IPM PRODUCTION NOTE: Reducing Touring Footprints – A Sustainable Trucking Update

Presented by: Rick Smith (Rule Out Loud Management)

& Maarten Arkenbout (Pieter Smit Trucking) Room 4

13:40 – 14:25 BREAKOUT SESSION: Saving The World Begins At Breakfast

Sponsored by NCASS

Host: Mark Laurie, NCASS Room 3

13:45 – 14:15 IPM PRODUCTION NOTE: The Introduction of Martyn’s Law

Presented by: Carl A H Martin, cahm.uk Room 4

14:30 - 14:45 TALK: Slowly Down the Ganges – The Most Polluted River in the World Room 2

Speaker: Spike Reid (Expedition Leader & WaterAid advocate)

14:30 – 15:45 GEI PANEL 3: Sustainable Sponsorship, Brands And The PR Greenwash Wobblies!

Host: Sangeeta Waldron (Serendipity PR) Room 2


15:50 – 16:20 BREAKOUT SESSION: Butterfly Effect of Change – Packaging, Water & Sanitation Host: Jane Healy (Glastonbury Festival / J Healy Productions) Room 3

16:00 – 16:20 IPM PRODUCTION NOTE: Danger Danger, High Voltage: A Sustainable Power Update Room 4

16:30 – 17:45 GEI PANEL 4: A Greener Tour – Round 2!

Sponsored by Forum Karlin & Metronome

Host: Gordon Masson (IQ Magazine) Room 2

17:45 – 18:00 GEI Conclusion / Closing Words Room 2

18:00 – 21:00 International AGF Awards York Suite

& GEI Drinks Reception

WELCOME TO THE 12TH EDITION OF THE GREEN EVENTS & INNOVATIONS CONFERENCE.

Welcome to the 12th edition of the Green Events & Innovations Conference, presented by A Greener Festival in partnership with the International Live Music Conference.

We warmly welcome all speakers, delegates and supporters who together are the creators of this important gathering. You collectively have significant influence across the live sector and beyond, and a power and willingness to drive change.

This year we have seen the live industry turn the gas up to full on the urgency to address our emissions, our waste, and our inequalities head on. Raising awareness of the issues of sustainability is almost cooked. Now we need to work out how to best serve it.

The last 6 months alone are unprecedented for the degree of collaboration and exchange on this very subject. UK Music has formed it’s first green working group for the Live sector, with all parts of the industry around the table. A Greener Festival have worked with more festivals, agents, venues and events than ever before sharing best practice and alliances across borders internationally. The Association for Electronic Music have established their green working group for the global electronic music industry. Music Declares Emergency has mushroomed as a campaign group using the voice of the Music Industry to accelerate actions for sustainability, propelled by Extinction Rebellion, Julies Bicycle and Ninja Tune to name a few.

In the festival sector alone, The Show Must Go On Report, second edition, is launched by Powerful Thinking with collaborations from across the UK Festival Industry, and the Vision 2025 campaign is in full force. The International Green Deal announced it’s cooperation between 17 partner festivals to explore the circular economy. Yourope’s GO Group and Take A Stand Campaign continue to gain momentum. Green Europe Experience (GEX) has been launched, led by We Love Green thanks to Creative Europe, bringing festivals together with the vision “infinite creativity within finite materiality”.

The list goes on.

This is so significant, because as we review our long-standing paradigm of competition and consumption, it is possible to envisage an environment that we can continue to live in.

So how best to serve the urgency of change for sustainability? The key is in, service, to each other, to the environment, and to our future generations.

All of us here at GEI, A Greener Festival and the ILMC are at your service, and we thank you whole heartedly for your contribution today to the 12th Green Events & Innovations Conference.

Claire O’Neill, Co-Founder A Greener Festival

WITH THANKS TO

GEI12 SCHEDULE

This brochure is printed with water based inks on FSC paper

Agenda Agenda

6 7GEI 12 GREEN EVENTS AND INNOVATIONS CONFERENCE 2020

09:45 – 09:55 am Room 2

Welcome and Opening WordsSpeakers: Claire O’Neill & Teresa Moore (A Greener Festival / GEI)

09:55 – 10:05 am Room 2

Speech: The Circular EconomyHarald Friedl (Circle Economy)

A compelling vision in to the future through the lens of the Circular Economy, and what this can mean for Circular Festivals and Cities should we view “waste” instead as valuable “resource”. What a difference this will make for the next generations.

10:05 – 11:15 am Room 2

Panel: Focus On Festivals – Living Lab of Live

(In collaboration with Green Deal Circular Festivals)

Moderator: Claire O’Neill (A Greener Festival / GEI)

PART 1:Speakers: Chris Johnson (Shambala Festival / Vision 2025; Eric van Eerdenburg (Mojo Concerts / Lowlands); Paul Reed (AIF); Tijl Couzij (Into The Great Wide Open / Lab Vlieland); Vikki Chapman (Live Nation);

Leading festivals share their latest actions across power, campsites and plastics including the wins and the obstacles. We take a look at the collaborative projects unfolding and strengthening across the sector, and how this can go beyond solving the festivals own issues to informing municipalities and City infrastructure.

PART 2:Speakers: Danny Newby (Big Green Coach Co); Eric van Eerdenburg (Mojo / Lowlands); Liz Warwick (Cambridge Folk Festival), Tijl Couzij (Into The Great Wide Open / Lab Vlieland); Vikki Chapman (Live Nation)

Panellists move down the bus for Part 2! As audience travel is often the largest part of an events CO2e impacts, we dedicate this part of our Focus on Festivals session to look exclusively at this subject.

11:20 – 11:40 am Room 3

Breakout Session: Innovation Quick Fire Round – Future Flash!Moderator: Ben Challis (Glastonbury Festival / A Greener Festival)

Speakers: Chris Hurdle (Electric Wheels Hire); Mat Llewellyn (MHM Plant); Jacob bossaer (Bosaq); Nicky Maciocia (Stack-Cup)

Here we welcome a handful knowledgeable GEI delegates to share any innovative ideas, start-up businesses or product pitches they wish to present to the GEI audience and IPM’s international production specialists! From electric site scooters to solar hybrid gensets to toilet technology!

11:20 – 11:40 am Room 4

IPM Yoga Session: Wellbeing for DelegatesHosted by: Sytske Kamstra, IPM / How Many Yogis

By popular demand, the mid-morning chair yoga session is back. Remember, saying you are too stiff to do yoga, is like saying you are too dirty to have a bath… Everyone is welcome.

11:45 am – 12:15 pm Room 2

Keynote Interview– John Robb (The Membranes) in Conversation with Sebastian Sandys (Extinction Rebellion)

Punk legend John Robb meets front-line climate anarchy of Extinction Rebellion.

12:15 – 1:00 pm Room 2

Panel: It’s a Human Story

Moderated by John Robb (The Membranes)

Speakers: Chiara Badiali (Music Declares Emergency); Holger Jan Schmidt (Take A Stand); Kerry O’Brien (YUAF); Laima Leyton; Lois Acton (UUNetwork)

Without clean air and water, we have no society, yet so long as society suffers the environment will suffer too. Imbalances in society play out in the environment. The Live Music and events industry can be such a powerful tool in building bridges within and across communities, and an unparalleled communicator. How is the industry using this responsibility for positive change inside and out, and where necessary taking a stand?

Agenda

9GREEN EVENTS AND INNOVATIONS CONFERENCE 2020

1:10 – 1:30 pm Room 3

Breakout Session: Accessibility All AreasAdrian Bossey of Falmouth University investigates UK live music industry perceptions of current practice regarding accessibility for music festival and event attendees who are Deaf or disabled.

This session considers the current state of, and existing best practice in, accessibility at UK music festivals. Firstly, a discussion regarding the potential for ICT to improve accessibility for people who are Deaf or disabled. Additionally, ICT developments

enhancing design, marketing, operations and finally, performances. All topic considered and investigated across all phases of music festival delivery.

1:10 – 1:30 pm Room 4

IPM Production Note: Reducing Touring Footprints - A Sustainable Trucking UpdateHosted by: Rick Smith, Rule Out Loud Management & Maarten Arkenbout, Pieter Smit Trucking

Making tours carbon-neutral is the latest challenge for a lot of production specialists and suppliers. During this Production Note we will take a look at the green efforts entertainment transport company Pieter Smit have made over the last few years in order to get closer to this goal.

1:40 – 2:25 pm Room 3

Breakout Session: Saving the World Begins at Breakfast(presented by NCASS)

Moderator: Mark Laurie (NCASS)

Speakers: Javier Rojo (Quantum Waste); Kate Cooper (Birmingham Food Council); Mia Frogner (Øya Festival)

Around a quarter of all GHG’s globally are generated by the food sector, this poses both an opportunity and a significant threat. If we can change our habits, we can have a major impact on climate change. We are fast approaching the point of no return – but is change happening?Saving the world begins at breakfast, based loosely on the book by Jonathan Safran Foer, will look at what decisions are within our power, why we are all responsible for our decisions and bringing about the change we want to see. Discussing the best high impact / low-cost practical changes that should be implemented at your events immediately and what structural problems within the food sector might take time and pressure. We can’t afford to be afraid of bold action.

• Understanding the global issue of food• Understand composting and waste• Reducing packaging and plastics• Working with traders, caterers and suppliers• Amplifying your message

Agenda

10 GEI 12

1:45 – 2:15 pm Room 4

Production Note: The introduction of Martyn’s LawHosted by: Carl A H Martin, cahm.uk

Martyn’s Law is a proposed piece of legislation, designed to give more protection against terrorism, that is being backed by the UK government. IPM looks at how this affects the production industry and venues.

2:30 – 2:45 pm Room 2

Talk: Slowly Down the Ganges – The Most Polluted River in the World

Speaker: Spike Reid (Expedition Leader & WaterAid advocate)

For 98 days Spike travelled steadily down the ‘River of Life’ in India to raise awareness for excess single-use plastic that ends up in the Ganges and then our oceans. He did so by stand-up paddleboard, becoming the first person to ever do so by this means, engaging with numerous WaterAid projects along the way.

2:45 – 3:45 pm Room 2

Panel: Sustainable Sponsorship, Brands and the PR Greenwash Wobblies!Moderator: Sangeeta Waldron (Serendipity PR)

Speakers: Gary Pitt (Alive Activations); Adam Pearson (O2 Arena); Zac Fox (Kilimanjaro Live); Jacqueline Hochreiter (Budweiser Brewing Group).

About this session: There are many wasteful “norms” in the behaviour of our industry that need to be addressed. How often do we see items manufactured and disposed of after a few days or even hours use due to branding and activations for event sponsorship? As the world wakes up to our responsibilities and the visible marks of our consumption footprint on the world, it has never been more essential for brands to really walk the talk, or brace for the accusations of greenwash.

Alongside leading brands, Award-winning PR Specialist and Author, Sangeeta Waldron, and brand activations expert Gary Pitt (Alive Activation, UK) lift the lid on what impacts brands are having, who is pushing boundaries, what is the best practice, and where we go from here. Jacqueline Hochreiter gives insight to the core sustainability goals from a Budweiser Brewing Group (BBG) perspective and how that is extended to their broader eco-system. Adam Pearson shares about the creation of Good Vibes at The O2, and Zac Fox brings a wealth of experience from the promoters perspective having worked with over 50 brands (from drinks to guitars to toilet paper and a myriad of other products and services) across a similar number of events.

A Greener Festival has teamed up with Alive Activation to build a platform that helps brands, agencies and events put sustainability at the forefront of these operations in order to reduce their environmental impact. The launch of the Greener Activation platform, along with findings from the Industry survey will be shared during this session.

Agenda

12 GEI 12

3:50 – 4:20 pm Room 3

Breakout Session: Butterfly Effect Of Change – Packaging, Water & SanitationHost: Jane Healy (Glastonbury Festival / Healy Productions)

Speaker: Jack Beerens (MSS International)

Like in any good game of snooker, when making changes for greener events it is important to think a few shots ahead. When one part of a system is altered how does it affect the

rest of the system? Perhaps there are additional provisions or alterations that need to be considered, or departments to consult. From water supply for refills, to sanitation for reusables, this session illustrates this importance with a few examples of how new “green” solutions have exposed further needs for adaptation.

4:00 – 4:20 pm Room 4

IPM Production Note: Danger Danger, High Voltage: A Sustainable Power UpdateHosted by: Nadja Henkel, Maya Event AG (Liechtenstein) & Tim Benson, SMART Power Ltd

With so much power in the house it would be waste of energy not to get several sparkies in one room for a brief session about the latest

developments in electricity usage at events.

4:30 – 5:45 pm Room 2

Panel: A Greener Tour – Round 2! (Presented by Forum Karlin & Metronome)

Moderator: Gordon Masson, IQ Magazine

Speakers: Coralie Berael (Forest National Arena); Emma Banks (CAA); Tom Chauncey (Partisan Arts); Tanner Watt (REVERB); Rebecca Travis (RT Tour Management) and Patricia Yagüe (Live Nation).

A year on since the lively session at GEI11, in which Paradigm (formerly Coda) and AGF launched the Green Artist Rider. Now not a week passes where this topic doesn’t

reach headlines. Coldplay pause touring over eco-concerns, Massive Attack to analyse the impact of their tours, Billie Eilish makes moves to eliminate plastic from gigs. Working groups have been convened across all parts of the Live industry to tackle green issues. Live Nations “Green Nation” and AEG 1Earth are in full swing.

In “A Greener Tour – Round 2” we explore what artists, agents, promoters, venues, tour managers and production companies about actions, obstacles and opportunities to reduce emissions, reduce waste, address fundamental changes, and strive for positive impacts.

5:45 – 6:00 pm Room 2

GEI Conclusion / Closing Words

6:00 – 9:00 pm York Suite

International AGF Awards & GEI Drinks Reception

International Greener Festival AwardCambridge Folk Festival (UK)

DGTL Festival Amsterdam (NL)The Green Gathering (UK)

Øya Festival (NO)Paradise City (BE)

We Love Green (FR)

AGF Greener Transport AwardCambridge Folk Festival (UK)

Das Fest (DE)Øya Festival (NO)

Primavera Sound (ES)Houtfestival (NL)

Walthamstow Garden Party (UK)

AGF Community Action AwardBuenas Noches Producciones (AR)

Envision Festival (CR)Greenbelt Festival (UK)

Rainbow Serpent Festival (AU)Sonidos Liquidos (ES)

Walthamstow Garden Party (UK)

AGF Circular Festival Award(for reduced waste & resourcefulness)

DGTL Festival Amsterdam (NL)Dub Camp Festival (FR)

The Green Gathering (UK)Øya Festival (NO)Paradise City (BE)

Wonderfruit Festival (TH)

AGF Greener Catering AwardDGTL Festival Amsterdam (NL)

The Green Gathering (UK)Elrow Town (NL)

Envision Festival (CR)Paradise City (BE)

Roskilde Festival (DK)

AGF Greener Power AwardBST Hyde Park (UK)

DGTL Festival Amsterdam (NL)Dockyard Festival (NL)

The Green Gathering (UK)Øya Festival (NO)

We Love Green (FR)

AGF Pied Piper Award(for Greener Communication)

Metal Days (SI)Glastonbury Festival (UK)

SWR3 New Pop Festival (DE)Boomtown Fair (UK)We Love Green (FR)

Wonderfruit Festival (TH)

AGF Greener Creative AwardOwn Spirit (ES)

Paradise City (BE)Terraforma (IT)

The Green Gathering (UK)We Love Green (FR)

Wonderfruit Festival(TH)

AGF Water & Sanitation AwardSupported by MSS International

Glastonbury Festival (UK)Hadra Trance Festival (FR)

Paradise City (BE)Pete the Monkey (FR)

Rainbow Serpent Festival (AU)Strawberry Fields (AU)

AGF Greener Innovations AwardMy Cause Green Ambassadors @ BST Hyde Park (UK)

Climate Academy @ Das Fest (DE)Resources Cabins @ Dockyard Festival (NL)Composting System @ Sziget Festival (HU)“People” Database @ Roskilde Festival (DK)

Plastic Free Wristbands @ Greenbelt Festival (UK)Recycled Garden @ Lambeth Country Show (UK)

Shortlist

Join Us in the York Suite at 6PM For the presentation ceremony

Statistics Statistics


PP

64%

PET 8%

Bioplastic 8%

rPet 6%

No Info 3%Other (Paper,

Bamboo, PE) 11%

Bus or

Coach 10%

Public Transport

23%

Camper Van

8%Car 43%

Aeroplane 9%

Bicycle or Foot

7% Bus or

Coach 15%

Public Transport

18%

Camper Van

1%

Car 30%

Aeroplane 3%

Bicycle or Foot

33%

TRANSPORT232 Average km travelled by festival goers

2.83 Average ratio of car occupancy

36% of our applicants also monitor or estimate proportional artist travel

17% of our applicants use 100% renewable energy sources

31% of our applicants do not know what % of their energy comes from renewable sources

36% of our applicants use partial renewable energy combined with generators and grid

POWER

PROCUREMENTS42% require compostable and/or reusable

(and effectively enforce this on site)

17% of festivals banned non-recyclable

disposables at the event 1

(and effectively enforce this on site

26% require compostable and/or reusable

(and effectively enforced this on site)

62% average of local food traders

50% average of local non-food traders

60% average of local/handmade/fairtrade

product sold by traders

Urban Festivals:

AUDIENCE MODE OF TRANSPORT 2019

GREENFIELD Festivals:

AUDIENCE MODE OF TRANSPORT 2019

Cup Material

A Greener Festival

…juicy stats!(based on AGF assessments 2019)

6 Outstanding 16%9 Highly Commended 24%13 Commended 35%9 Improvers 24%

24,868 average festivals goers/festival3.50 Days average festival duration

16 new applicants37 Awards given

Countries: UK, France, Netherlands, Spain, Belgium, Slovenia, Portugal, Italy,

Denmark, Germany, Norway, Argentina, Thailand, Australia, Costa Rica, Hungary.

0% 20% 40% 60% 80% 100%

LOCAL ECOSYSTEMS

LOCAL AREA IMPACTS

TRAVEL & TRANSPORT

POWER TOTAL SCORE

PROCUREMENT

SOLID WASTE & RECYCLING

WATER USAGE TOTAL SCORE

WASTE WATER & SEWAGE

LEGAL COMPLIANCE AND MANAGEMENT SYSTEMS

EXTERNAL REACH AND BEHAVIOUR CHANGE

CARBON ANALYSIS

2019 2018 2017 2016

Average scores by Categories 2016 Vs 2017 vs 2018 vs 2019

Statistics

16 GEI 12

CARBON FOOTPRINT

2299 tonnes CO2e Festival/Event Carbon Footprint 9 kg CO2e pppd

Estimated Carbon Footprint of an average festival based on data provided by responding festivals

(audience travel, electricity, fuel, waste, water usage, wastewater, etc.) 2019 has seen more detailed

measurement data from festivals than ever before.

WATER USE & SANITATION2762 m3 water used/festival

12.56 litres water used pppd

17.47 litres water used pppd when camping festival

4.52 litres water used pppd when no camping festival

11% of the applicants used [85%-100%] compost toilets

14% [60%-84%] compost toilets

25% [5%-59%] compost toilets

50% Didn’t use compost toilet

Cans/Metal 12% Cans/Metal 9%

Paper/

Cardboard 9%

Paper/

Cardboard 7%

Plastic 3%

Glass 10%

Plastic 3%

Glass 6%

Wood 37%Wood 45%

Other

7%Other 9%

Food 17%

Food

17%

Dry Mix

Recyling 5%

Dry Mix

Recyling 4%

Pap

Car

d 45%

Average waste generated

by festival goers per day:

SOLID WASTE AND RECYCLING0.70 kg

1.92 kg if it is a camping festival

0.45 kg if it is a NO camping festival

Average Recycled Material

Outputs from Material outputs

from Camping Festivals 2019

Average Recycled Material Outputs

from Material outputs from

Non-Camping Festivals 2019

GEI 12 GREEN EVENTS AND INNOVATIONS CONFERENCE 2020 19

63% of activation producers do not allocate budget

to sustainability 20%

of Agencies say that ‘environmental impact’

is the decidingfactor behind their

activations

78% of respondents have never measured the

environmental impact of

sponsor activations

68%

of brand activationproducers have never been asked by event owners for supporting information on the sustainability of their

activation

43% of promoters feel that

training is the most important industry

requirement to improve sustainability

SURVEY SNAPSHOT

18

A Greener Activation

OVERVIEW

Today’s event audiences expect interactive

and shareable experiences, as well as

unforgettable memories. As consumers

become increasingly aware of ethical issues,

brands must respect this and continue to

demonstrate their credentials when activating

brand experiences. Brands and their agencies

have the opportunity to make a significant

difference and deliver a powerful positive

force through their activations.Working in the

events industry for 20 years we’ve witnessed

sustainability being pushed up the agenda

by Councils, consumers and communities.

We have noticed a concerning disconnect

between brands’ sustainable policies and the

activations they produce at events. Frustrated

by the mistakes being made and the damage

being done, we decided to look into the

brand activation processes in order to develop

services which the industry can utilise to reduce

environmental damage.A Greener Activation is

a collaboration between Alive Activation and A

Greener Festival. We provide brands, agencies

and producers access to a global network of

assessors, consultants, training, guides and

reports. Our certification will help brands to

monitor their impact and offer advice on how

to lighten their carbon footprint.

METHODOLOGY

A n invite to be part of an industry survey

was sent out to over 7,000 sponsorship

professionals, event rights owners, agencies

and production companies. The link was

distributed as part of the Think! Sponsorship

newsletter in December 2019. It was also

sent via A Greener Festivals database and

social media channels and via personal

invites. The survey was live for two

months. The full results can be accessed at

www.agreeneractivation.com

21

Responsible Venues

GREEN EVENTS AND INNOVATIONS CONFERENCE 2020

Waste management, and especially reduction

is a number one priority. With one show after the

other it can quickly build. Finding ways to reduce

packaging and deliveries will automatically

reduce transport needs and CO2 emission.

Third parties should only remain part of the

business model if they are helping venues to

find solutions to become more sustainable.

Especially for F&B partners, we will want to

know origin, production process, packaging,

transport, waste destiny. Too often sponsors

leave huge amounts of goodie bags, gadgets,

flyers, etc… and other waste behind for the

venue to deal with.

Sustainable event management is also

about creating awareness across all venue

stakeholders: visitors, venue staff and

production crew but especially the artists

and their management. Venue staff as well

as returning visitors (average 3 times a year)

and artists, benefit from continuous education

and going back to basics. Simplifying the

music setting which requires less trucks and

more responsible (local) merchandising, less

transport mileage, helps.

Visitors are becoming more demanding on

this topic. And for those who haven’t yet, we

could have a massive impact on their behaviour

through leading by example and ‘learning at

the venue’. A venue can be as inspiring as an

artist passing a powerful message to his crowd.

FOREST NATIONAL

ARENA (BRUSSELS)

S ince jamming 10,000 people into an 8.000

capacity venue for a Rolling Stones concert

in 1973, the venue has undertaken multiple

renovations over the years focusing on

compliancy with building regulations, safety &

security guidelines. Unlike the original venue

licence today’s licence is based on sustainable

engagement and reflects changing priorities.

With a ‘green’ Mayor elected in 2018 the

local Council are very concerned about

environmental issues. The venue landscape

has changed!

For the last 10 years, we developed a strong

mobility policy with public transport integrated

in ticketing and created alternative solutions

to sorting waste and group orders, invested

in 1000L beer tanks and softmix systems. A

new type of cup developed in partnership

Inbev/Coca-Cola will help us reach our goal

of 90% recycled waste. The next renovation

project will be exclusively sustainable based

on water recuperation, renewable energy and

sustainable restrooms.

SUSTAINABILITY

CHARTER

S ince April 2019, Forest National has

become a Live Nation venue and using the

new Green Nation Sustainability Charter as

the main guidance for quantifying efforts in

terms of waste / water / energy management,

transport, procurement, etc… it will enable us

to have clear objectives and action plans.

A GREENER ARENA

Inspired by A Greener Festival (AGF) Award

and the great work of the AGF assessors

coaching event organisations across European

and International Festivals towards a more

sustainable event, the expertise and system will

be transposed onto venues in the near future.

We are keen to work with AGF to develop this

new tool and looking forward to exchange

ideas and processes with other European

venues and beyond.

20

As green is the new rock n roll, venues can

play their part in organising sustainable

events but have their own challenges.

Facilities management of a ‘green’ building

has become more complex, often requiring

major long-term investments (replacing and

installing dry toilets or reservoirs and filtering

systems, insulating the entire building,…)

but there are a lot of simple gestures that do

not need to cost that much such as keeping a

strict lights-out policy, monitoring energy use,

replacing lightbulbs with LED, etc.

RESPONSIBLEVENUES

By Coralie Berael – Forest National Arena, Brussels

Delegates Delegates


Ben Challis Glastonbury Festival, UK General Counsel

+44 (0)7909543386 [email protected]

Kate Chapman London Marathon Events, UK Sustainability Advisor

+44 7736 248315 [email protected]

Tom Chauncey Partisan Arts, USA Senior Agent / CEO / Founder

+1 415 299 9292 [email protected]

Lore Claes OVAM, BE Coordinator Sustainable Events

+15284505 [email protected]

Lucy Clumpas greenerarena.com, UK Tour Greening Rep

+44 (0) 7491322838 [email protected]

Debroah Connoley Earthworks Global Limited, UK Director & Production Assistant

+44 (0) 7747446041 [email protected]

Mary Corfield Greenbelt, UK Event Director

+44 (0) 7887948263 [email protected]

Laura Coroianu EMAGIC, RO Festival Director


Kat Costantino Eco.Reverb, IT Consultant


Pauline Couten Pete the monkey, FR Director


Tijl Couzij Lab Vlieland, NL Circular transition director

+31 624674001 [email protected]

Charles Craig Leeds College of Music, UK Researcher

+44 (0) 7565532196 [email protected]

Michael Creedy UK Freelance

+44 (0) 7943303331 [email protected]

Brian Curley HM Forces, UK Sergeant - Event Manager

+44 (0) 7772578303 [email protected]

Zak Day Oceanic Global, UK Head of Music & London Division

+44 (0) 7494 577097 [email protected]

Lara Deffense Barbican Centre, UK Producer

+44 (0) 7738166416 [email protected]

Laura den Houdijker Eerlijke Evenementen, NL Eventmanager


Akos Dominus Sziget Festival, HU Sustainability Manager


Paul Ducker Freelance, UK Freelance


Robert Dumas pete the monkey, UK Director


Sally Edge Yonder Tents & Events, UK Director

[email protected]

Andy Ellis Lost Ventures Ltd, UK Director


Paul Flower Profound Media & Management, UK Event Producer


Nic Forsdike Gofer Limited, UK Managing Director

07977415760 [email protected]

Amy Foster RHS, UK Project Manager


Zac Fox Kilimanjaro Live, UK Head of Operations


Micaela Aballay Buenas Noches Producciones, AR Project manager


Neftali Acosta Sonidos Líquidos, ES Director


Frances Alderton Cambridge City Council, UK City Events Manager

+44 (0) 1223791783 [email protected]

Lewis Anderson Cambridge City Council, UK City Events Coordinator

+44 (0) 1223791783 [email protected]

Maarten Arkenbout Pieter Smit Group, NL Managing Director Pieter Smit Grundstück


Ellie Ashton-Melia Clive Agency, UK Event Producer

[email protected]

Paul Ashurst Bournemouth 7s Festival, UK Events Director

+44 (0) 7580026660 [email protected]

Gary Atterton Green Goblet Ltd, UK Festival & Events Manager

+44 (0) 1278 238390 [email protected]

Anna-Luisa Ayckbourn Leeds College of Music, UK Researcher

+44 (0) 7463975752 [email protected]

Holly Baird The Royal Parks, UK Senior Events Manager

+44 (0) 3000612054 [email protected]

Marta Barahona Gabeiras & Asociados, ES Sustainability Manager


Jack Beerens MSS International B.V., NL International Sales Manager


Coralie Berael FOREST NATIONAL, BE Venue Manager

+32 (0) 470555392 [email protected]

Megan Best Native Events, IE Company Operator


Leonie Boon Green Events, NL Sustainability Manager


Martine Bosch Mojo Concerts B.V., NL Production Manager F&B


Pauline Bourdon Team Love, UK Sustainability & Social Cohesion Coordinator

+44 (0) 1179411611 [email protected]

Jack Boydon Critical Waste, UK Project Manager

+44 (0) 7871903196 [email protected]

Kevin Brownhill Aggreko, UK Global Partnership Manager


Helen Browning-Smith Lewes District Council, UK Tourism & Arts Manager

+44 (0) 7920590625 [email protected]

Elizabeth Callaghan Leeds College of Music, UK Researcher

+44 (0) 7896832597 [email protected]

Alex Camacho Maastricht University, UK MSc Sustainability Science, Policy and Society

+44 (0) 7722215963 [email protected]

Amanda Campbell Comp-A-Tent, UK Consultant


DELEGATES

Delegates

25GREEN EVENTS AND INNOVATIONS CONFERENCE 2020

Helen Freudenberg Self-Employed, UK Venue and Festival Sustainability Consultant

00447891206515 [email protected]

Olivia Gallagher Leeds College of Music, UK Researcher

+44 (0) 7740076486 [email protected]

Jo Garland Earthworks Global Limited, UK Director / Singer & Musician

+44 (0) 7747446041 [email protected]

Tiffany Gaskell Victorious Festivals Ltd, UK Event Management

+44 (0) 7889041704 [email protected]

Katia Giampaolo Estragon / JoyCut, IT Co-Director / Manager


Valia Giannakaki British Science Association, UK Festival Operations Manager

+44 (0) 2070194964 [email protected]

Anna Górnicka Follow The Step sp. z o.o., PL marketing & media


Nigel Gough The Great Run Company, UK Operations Director

+44 (0) 7703134226 [email protected]

Amanda Grimm Festivals Edinburgh, UK Environmental Sustainability Officer

+44 (0)131 529 7970 [email protected]

David Grindle Loud Sound, UK Operations Director


Camille Guitteau Bye Bye Plastic, NL Development Manager


Jenny Hamada AEG Presents, UK Director of Events

+44 (0) 7515198063 [email protected]

Moe Hashimi 42 ACRES, UK Managing Director

+44 (0) 7740308900 [email protected]

Jane Healy J Healy Productions, UK Sanitation Manager

+44 (0) 7960850544 [email protected]

Elise Hessevik Brak, NO Project leader


Jacqueline Hochreiter +447533583482, UK Sustainability Lead Europe

Budweiser Brewing Group [email protected]

Nicolaj Holm Aalborg Congress & Culture Centre, DK CEO


David Hopkins Sound Insights / Sound Impacts, UK Marketing Director

+44 (0) 7533 243859 [email protected]

Alex Hopkinson Green Goblet Ltd, UK Director

+44 (0) 1278 238390 [email protected]

Paula Hopkinson Green Goblet, UK Sustainability

+44 (0) 1278 238390 [email protected]

Holly Howey The Great Run Company, UK Event Manager

+44 (0) 7970116238 [email protected]

Áine Hughes Native Events, IE Sustainability Officer


Martin Hughes M3H/A Greener Festival Creative Director

+35 (0)7989 608255 [email protected]

Tristan Hunt Association For Electronic Music, UK Regional Manager

+44 (0) 7901783640 [email protected]

Chris Hurdle Electric Wheels Ltd, UK Director

+44 (0) 1953 882175 [email protected]

Alison Hussey Rockstar Services, UK Owner

+44 (0) 7876 430983 [email protected]

Delegates Delegates


Evie Moller The Royal Parks, UK Events Manager

+44 (0) 3000612293 [email protected]

Teresa Moore A Greener Festival, AGF Director

[email protected]

Kristen Mueller The Royal Parks, UK Marketing and Communications Manager

+44 (0) 3000612276 [email protected]

Katy Murdoch Sustainability Sense LImited, UK Sustainability Consultant

+44 (0) 7717883025 [email protected]

Lisa Nasta Re-Play Music / Green Futures, UK Director / Crew

+44 (0) 7916146865 [email protected]

Jess Neame The Really Good Bar Company, UK Director

+44 (0) 7747 866432 [email protected]

Danny Newby Big Green Coach Ltd, UK Director

+44 (0) 7883073745 [email protected]

Simona Nickmanova Magnetica International, NL Director of Events


Henrik Bondo Nielsen Roskilde Festival, DK Head of Health, Safety & Service

[email protected]

Kerry (Lady MC) O’Brien Young Urban Arts Foundation, UK CEO

+44 (0) 7949007171 [email protected]

Roly Oliver Universal Pixels, UK Business Development

+44 (0) 7768874463 [email protected]

Farkas Orsolya Creative Pro Hu Ltd., HU Managing Partner


Claire O’Neill A Greener Festival / GEI, UK Co-Founder / Director

+44 (0) 7980821508 [email protected]

Thomas Panton Festovers and Greenr, UK CEO

+44 (0) 7519 177762 [email protected]

Beckie Parsons Judgeday, UK Director

+44 (0) 7771547488 [email protected]

ElspetH Penfold Thread and Word, UK Arts producer

+44 (0) 7876711097 [email protected]

Jone Perez Landa A Greener Festival, ES Senior Assessor / CO2 Analyst / AGF Spain


Kane Peters University of Gloucestershire, UK Student

+44 (0) 1242 715003 [email protected]

Kirsty Peters KarTent, UK UK Distributor for KarTent

+44 (0) 7917 106989 [email protected]

Lyke Poortvliet Green Events International, NL Co-owner

[email protected]

Paula Ráez Gabeiras & Asociados, ES Lawyer


Tom Rasmussen TicketCo, NO Chief Communication Officer


Maddy Read Clarke Music Declares Emergency, UK Co-founder


Spike Reid WaterAid, UK Adventurer

+44 (0) 7764490920 [email protected]

Ian Rendall the guitarwrist, UK Founder

+44 (0) 7497864475 [email protected]

Wob Roberts The Invisible Solution Ltd, UK Production Manager

+44 (0) 7711 018197 [email protected]

Bradley Ireland MHM Plant, UK Sales Manager

+44 (0) 7807275086 [email protected]

Steffan Jones Victorious Festivals Ltd, UK Event Management

+44 (0) 7854860834 [email protected]

Aurore Julien Uel, UK Senior lecturer

+44 (0) 7881516847 [email protected]

Gabriel Kaindl-Hoenig gigmit / INES, DE Partnership & Innovation Manager

[email protected]

Dawn Kendall Tuned in Travel, UK Operations Manager

+44 (0) 3331113112 [email protected]

Kristine Ringstrøm Kock Aalborg Congress & Culture Centre, DK Team leader Music & Theatre


Seonaid Lafferty Kendal Mountain Festival, UK PhD Sustainability Researcher


Johnny Lance The Showman’s Show, UK Event Director

+44 (0) 7887606954 [email protected]

Andrew Lansley University of Gloucestershire, UK Senior Lecturer

+44 (0) 1242715353 [email protected]

Pauline Lavagna Paradise City, BE Sustainability manager

[email protected]

Zan Lawther Kilimanjaro Live, UK Events & Production Coordinator

+44 (0) 2036649927 [email protected]

Stefano Lazzari UMBRIA JAZZ, IT Production Manager


Christa Licher Ministry of Environment, NL Head of program


Andy Lindley LHG Live, UK Head of Operations& Production

+44 (0) 1636 555666 [email protected]

Rob Lingham A Greener Festival, UK Awards Coordinator

[email protected]

Joshua Llewelyn MHM Plant, UK Chairman

+44 (0) 78072725086 [email protected]

Matthew Llewelyn MHM Plant, UK Managing Director

+44 (0) 7807275090 [email protected]

Peter Maarbjerg Musik i Lejet, DK Chairman


Sasha Mackinnon Yonder Tents & Events, UK Director

+44 (0) 7967674612 [email protected]

Andrew Marshall MapYourEvent, UK Director

+44 (0) 7976 913456 [email protected]

John Martin Earthworks Global Limited, UK Director - Tour and Production Manager

+44 (0) 7747446041 [email protected]

Nikki McNeill Global Publicity, UK Company Director

+44 (0) 7957434517 [email protected]

Kinga Meissner University of Gloucestershire, UK Student

+44 (0) 1242 715003 [email protected]

Justine Milns Tuned in Travel, UK Operations Manager

+44 (0) 333 111 3112 [email protected]

Ross Minton We Are Inspired, UK Creative Director

+44 (0) 7375066139 [email protected]

James Molkenthin Camplight, UK Manager

+44 (0) 7799 740550 [email protected]

Delegates

28 GEI 12

Iain Rogers Loud Sound, UK Site Operations Manager

+44 (0) 7545396765 [email protected]

Victoria E. Rojas A Greener Festival Sustainability Assessor / AGF LATAM

[email protected]

Gyuri Ruisz HighVibes Events, UK Co-Founder

+44 (0) 7501663651 [email protected]

Simone Ruotolo Loowatt Ltd, UK Commercial Operations Manager

+44 (0) 020 7703 6041 [email protected]

Nicole Sadd Rothamsted Enterprises, UK CEO

+44 (0) 1582938113 [email protected]

Francisca Salgueiro IETM - International network for contemporary performing arts, BE Production Officer

+44 (0) 6 46 42 61 69 [email protected]

Tom Soper University of Gloucestershire, UK Course Leader

+44 (0) 1242 715003 [email protected]

Michael Soro Native Events, IE Company Director


Najma Souroque WE LOVE GREEN, FR HEAD OF SUSTAINABILITY


Phoebe Taylor University of Gloucestershire, UK Student

+44 (0) 1242 715003 [email protected]

Rachel Taylor RHS, UK Procurement Manager

+44 (0) 7968 337 178 [email protected]

Rebecca Travis RT Tour Management Ltd, UK Tour Manager

+44 (0) 7789657282 [email protected]

Ainu van den Hurk The Bamboovement, NL Sales Executive


Kieran Vanden Bosch Pitched for You, UK Founder

+44 (0) 7782 849052 [email protected]

Frans Verouden Green Stages, NL Owner


Caroline Voyer Sustainable event council, CA Executive Director


Sangeeta Waldron Serendipity PR & Media LTD, UK Founder

+44 (0) 7786542776 [email protected]

Jamie Walker Quirky Campers, UK Director

+44 (0) 7749045139 [email protected]

Lindsay Walker Quirky Campers, UK Director

+44 (0) 7749045139 [email protected]

Claudia Walraven Green Events, NL Sustainability Manager


Liz Warwick Lansdowne Warwick, UK Owner

+44 (0) 7990544449 [email protected]

Tiina Wastie Soil Association, UK Events Manager

+44 (0) 7584 036481 [email protected]

Em Weirdigan The Green Gathering, UK Director

+44 (0) 7840361497 [email protected]

Thomas Winter Green Anchor, DE Consultant


Supported by:

30

NOTES

GEI 12

Documents

TUESDAY 3 RD MARCH 2020 - A Greener Festival...environment, and to our future generations. All of us here at GEI, A Greener Festival and the ILMC are at your service, and we thank