Trip advisoropportunities sd_tourismconference_1.15.13_final

TripAdvisor Opportunities for MarketersMaking the Most of your TripAdvisor Listing

Lawrence & SchillerDirector, L&S Digital

ROBINZEBROSKI

@robinzebroski

/robinzebroski

Why am I talking about ?

??

I don’t like TripAdvisor

.

I don’t want to

use TripAdvisor

.

It’s all negative.

Reviews don’t matter.

YOU ASKED QUESTIONS.

Can I block my property

in TripAdvisor?

The Facts:

The Facts:

The Facts:

TripAdvisor Content is Indexed

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Explore the Interface.

Manage your Presence.

Respond to Reviews.

Extend TripAdvisor.

TripAdvisor for DMO’s.

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dvis

or to

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ork

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15-20M Visitors/Month

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5

Explore the Interface.

Manage your Presence.

Respond to Reviews.

Extend TripAdvisor.

TripAdvisor for DMO’s.

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t TripA

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or to

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Join the Management CenterScroll to the bottom of your listing

Join the Management Centerhttp://www.tripadvisor.com/Owners

Join the Management Centerhttp://www.tripadvisor.com/Owners

Join the Management Centerhttp://www.tripadvisor.com/Owners

Join the Management Centerhttp://www.tripadvisor.com/Owners

Join the Management Centerhttp://www.tripadvisor.com/Owners

Manage Page Content

Post Photos/Videos

Map your Location, Correctly

• http://www.google.com/maps.• Zoom to your property’s location on the map.• Right click on the location of your property.• Select “What’s Here?”• Your coordinates will appear in the “Search Maps” box above. (An

example is 45.498681, 10.943272)• Copy and paste those coordinates.• Go to the ‘Manage your page’ tab in your Management Center and follow

these steps:– Click on the ‘Change property location’ link.– Fill in your property’s correct details.– Put your property’s latitude & longitude decimal coordinates in the

comments box.– Click ‘Submit.’

Map your Location, Correctly

Watch for Fake Reviews

• Track the User• Industry vs. Consumer Lingo?• Beware of Customerjacking• Crazies!

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Explore the Interface.

Manage your Presence.

Respond to Reviews.

Extend TripAdvisor.

TripAdvisor for DMO’s.

Pu

t TripA

dvis

or to

W

ork

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Respond to Reviews – Good & Bad

Seeing a management response to reviews is important to me.

A good management response to a good review makes me think highly of the hotel.

If I was considering two comparable properties, the presence of a management response on one would sway me.

Respond to Reviews – Good & Bad

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Explore the Interface.

Manage your Presence.

Respond to Reviews.

Extend TripAdvisor.

TripAdvisor for DMO’s.

Pu

t TripA

dvis

or to

W

ork

.1

Encourage Reviews

Encourage Reviews

Encourage Reviews

Extend TripAdvisor to your Website

Extend TripAdvisor to Facebook

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Explore the Interface.

Manage your Presence.

Respond to Reviews.

Extend TripAdvisor.

TripAdvisor for DMO’s.

Pu

t TripA

dvis

or to

W

ork

.1

TripAdvisor for DMO’s

TripAdvisor for DMO’s

TripAdvisor for DMO’s

Google Local Reviews

Google Reviews

Google + Frommers

Yahoo! Reviews

Questions?

Lawrence & SchillerDirector, L&S Digital

ROBINZEBROSKI

@robinzebroski

/robinzebroski

ENJOY THE REST OF THE CONFERENCE!