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TriMet Attitude & Awareness Survey November 2016
Methodology
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 2
Telephone survey of 800 residents in TriMet service district Clackamas County N=183 Multnomah County N=369 Washington County N=248
Conducted November 9 to 17, 2016; took approximately 20 minutes to complete Quotas by age, gender, and county to ensure representative
sample Margin of error ±3.5% at 95% confidence interval
Key takeaways
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 3
Approval of TriMet remains high: 80% approve of the job TriMet is doing, up 8 points from 2015 Bus and MAX are seen as reliable: On a scale of 1 to 7, where 4 would be the midpoint, MAX is given a reliability rating of 5.8; the bus system given a rating of 5.5
Convenience is a core aspect of service 24% of people riding TriMet more than a year ago do so because of
convenience 46% of people riding less are using other modes instead and one of
the reasons is that public transit is less convenient
Public mood
Fewer than half think the Portland Metro area is headed in the right direction
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016
68%
45% 67%
48% 48%
20%
37% 39%
12%
2000 2001 2002 2003 2004 2006 2007 2008 2009 2010 2013 2014 2015 2016
Right direction
Wrong track
Don’t know
*A&A conducted in November 2016
Road expansion and congestion top residents’ transportation concerns
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 6
27% Expand roads/more capacity 22% Traffic, congestion, overcrowding
13% Public transportation 12% Road repair, maintenance, potholes
8% Safety 5% More bike lanes 3% Sidewalks
Thinking about transportation in the Portland area, what is the one major problem you would like to see improved?
Approvals & Satisfaction
TriMet approval remains strong: overall job approval is at highest level since 2008
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 8
77% 80%
66%
80%
77%
71%
76%
83% 85% 84%
82%
2007 2008 2009 2010 2013 2014 2015 2016
TriMet job approval Bus approval
MAX approval
11% 7% 12% 7%
14% 8%
8% 6%
9% 9%
8% 7%
33% 40%
44%
32%
34% 36% 27%
47%
2013 2014 2015 2016
8 in 10 approve of the job TriMet is doing; more than 4 in 10 strongly approve
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 9
66% 76% 72% 80%
Somewhat approve
Strongly disapprove Don’t know
Strongly approve
Somewhat disapprove
People identify more frequent service, or expansion of service, as areas to improve
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 10
20% Improve service on routes 19% Expand routes 15% Nothing—like TriMet
9% Reduce fares 7% Safety 4% Barriers to transit 3% Budget, financial, make profitable
What is the one thing TriMet could do to increase your approval rating? (Top mentions)
More than 7 in 10 approve of the TriMet bus system
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 11
20% 11% 14% 14%
7%
5% 5% 4%
8%
6% 7% 6%
30% 39%
42% 35%
35% 39% 33%
41%
2013 2014 2015 2016
65% 78% 74% 76%
Somewhat approve
Strongly disapprove Don’t know
Strongly approve
Somewhat disapprove
More than 8 in 10 approve of the MAX light rail system
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 12
12% 3% 4% 7%
11%
9% 10% 7%
7%
5% 6% 5%
23%
29% 27% 27%
46% 55% 53% 55%
2013 2014 2015 2016
69% 84% 80% 82%
Somewhat approve
Strongly disapprove Don’t know
Strongly approve
Somewhat disapprove
More than 8 in 10 riders are satisfied with their experience on TriMet
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 13
33% 40% 43% 35%
49% 47% 44% 51%
2013 2014 2015 2016
81% 87% 87% 85%
Somewhat satisfied Very satisfied
Safety
More than 4 in 10 strongly approve of TriMet’s safe operation of vehicles
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 15
47%
27%
8%
4%
14%
Bus Operation
Total approve: 75%
49%
29%
6%
5%
11%
MAX Operation
Total approve: 78%
Somewhat approve
Strongly disapprove
Don’t know
Strongly approve
Somewhat disapprove
Reliability
Bus and MAX are seen as reliable
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 17
81% 75%
76% 88%
82% 82%
2014 2015 2016 2014 2015 2016
Bus Reliability MAX Reliability
Ridership
18% ride TriMet several times a week or more
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 19
27% 34%
21% 10%
8% Frequent
Almost every day
Regular Several times a week Occasional
A couple times a month
Infrequent Rides less than once a month
Nonrider Never rides TriMet
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 20
15%
33%
8%
77%
66%
80%
All riders
Frequent/Regular riders
Infrequent/Occasional riders
Transit dependent Choice
Frequent/regular riders are more often transit dependent
Don’t know
Transportation choices
6 in 10 ride TriMet the same amount as a year ago
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 22
More 12% The same
63%
Less 22%
Ridership Today Compared to Last Year
People ride more for convenience or because of life changes
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 23
36% Lifestyle changes 26% Convenience and comfort
16% Like TriMet 12% Dislike driving 12% Cost
5% Transit dependent 4% Health 4% Service routes, positive
Why are you riding more? (Top mentions)
Using TriMet more for: Work (52%) Recreation (34%) School (24%) Personal business (19%)
People riding less find a car more convenient or have had lifestyle changes.
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 24
46% Use other modes instead, transit less convenient
27% Lifestyle changes 13% Service routes issues 12% Barriers to use 11% Safety 2% Cost
Types of trips decreased: Work (39%) Recreation (28%) Shopping (17%) Personal business (17%)
Why are you riding less? (Top Mentions)
Car trips replace public transit trips for those riding less
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 25
85%
10%
6%
5%
2%
1%
1%
Car
Someone drives me
Uber/Lyft/taxi
Walk
Bike
Telecommute
Carpool
Types of Transportation Replacing TriMet
Frequent riders who changed habits were equally likely to become Regular, Occasional, or Infrequent riders
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 26
5%
13% 15% 15%
Nonrider Infrequent Occasional Regular
Where 2015 Frequent Riders Moved To:
Project awareness
Hop Fastpass awareness has doubled from last year
DHM RESEARCH | TRIMET A&A SURVEY | NOVEMBER 2016 28
[VALUE] Aware
2015 2016
28% Aware 13%
Q & A
Michelle Neiss mneiss@dhmresearch.com
(503) 220-0575
www.dhmresearch.com
@DHMresearch
facebook.com/dhmresearch
Su Embree (Midghall) sembree@dhmresearch.com
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