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TOP100
www.brandz.com
Top 10 Most Valuable Global Brands$ = Brand Value US$ Mil.
% = Brand Value Change 2019 vs. 2018
$315,505 $309,527 $309,000 $251,244 $177,918
$158,968 $131,246 $130,862 $130,368 $108,375
Retail Technology Technology Technology Payments
Technology Retail Technology Fast Food TelecomProviders
#1
#3#5
#2 #4
#6 #8 #10#7 #9
+52%+3%
+2%
+25%
-2%
+16%-27%
+3%
+22%
+2%
Top 10 B2B Brands# = Top 100 Rank $ = Brand Value US$ Mil.
$251,244
#1 #4 #5#2 #3
#8 #9 #10#6 #7
Technology
$86,005Technology
$39,184Technology
$46,468Regional Banks
$31,880Technology
$28,861Technology
$57,528Technology
$54,899Logistics
$27,930Technology
$26,917Technology
WELCOME TO THE...
Total Value of The Top 100 Most Valuable Global Brands
$4.7TRIL.
Year-on-Year Category Changes% = Brand Value Change 2019 vs. 2018$ = Total Category Value US$ Bil.
$171.3+29%
Luxury
$125.2+15%
Insurance
$721.0+25%
Retail
$175.0+9%
Beverages
$118.0+6%
Apparel
$253.9+5%
Fast Food $101.0+4%
Energy
$1,651.9+4%
Technology
$127.4+2%
Personal Care
$460.5+1%
TelecomProviders
$121.1-8%
GlobalBanks
$245.6-7%
RegionalBanks
$139.7-7%
Cars
$78.0-6%
Beer
Newcomer Brands #= Top 100 Rank $ = Brand Value US$ Mil.
#78 #87 #97
#74#68
$18,760Lifestyle Platform
$18,486Technology
$16,690Technology
$16,272IoT Ecosystem
$14,282Technology
$37,006Luxury
$20,314Insurance
$20,041Transport
$19,805Technology
#31 #71
#81 #89
Xiaomi
Meituan
+45%
Top 10 Risers
$28,205+95%
$6,921+77%
$34,290+65%
$26,917+58%
$27,930+57%
$5,986+56%
$315,505+52%
$24,206+51%
$22,816+46%
$3,572*
$ = Brand Value US$ Mil.% = Brand Value Change
2019 vs. 2018
Technology
Apparel
Entertainment
Technology
Technology
Personal Care
Retail
Transport
Technology
Luxury
Top 10 in Brand Contribution$ = Brand Value US$ Mil.
Brand Contribution measures the influence of brand alone and is measured on a scale of 1 to 5, with 5 the highest. All of these brands scored 5.
$18,6645
Baby Care
$3,2705
Beer
$68,6135
Beverages
$6,1035
Personal Care
$7,2535
Beer
$37,0065
Luxury
$7,5295
Beer
$11,5545
Beer
$25,2745
Luxury
$30,9665
Luxury
*Brand Value includes Saint Laurentand Yves Saint Laurent
Downloadthe Mobile appwww.brandz.com/mobile
Download the full report at
www.brandz.com
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