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Part One – The Tools
By Chuck Sink
www.chucksink.com
Presented by Chuck Sink and Steve Gamlin
You’re the brand manager now!
Social Media is the mass media of our time.
What was the first social media?
With a little help from…
http://www.youtube.com/watch?v=qg1ckCkm8YI
Social Media gives voice to individuals like no other technology before.
Social Media Marketing Costs
Financial: $0.00 to relatively low budget
Time: A significant investment
Are you willing to invest time in it?
Friends, back yards, T-shirts & flip-flops
Offices, boardrooms, networking events & suits
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Have a complete Profile!
Your Recommendations
What’s the best way to get recommendations on LinkedIn?
Give recommendations to others!
Formula for earning recommendations and referrals:
Refer-ability = Business Value + Authenticity + Friendliness
Professional Success Four Play:
1.Brand2.Network3.Content4.Free Tools
Positioning Your Brand
Who are you and what do you stand for?
Positioning Statement
Volvo is the automobile manufacturer that keeps you and your family safebecause all of our technology effort and planning are focused on
protecting drivers and their passengers.
Chuck Sink Link is the communications firm that creates ideal messagesfor your target audience because we reveal what’s valuable about your brand
and communicate it with clarity.
There’s a formula for building brand equity.
BE = SA + PQ + SD
Networking – Your Personal Branding Campaign
Who do you know?(An important question)
Who knows you?(The vital question!)
Are you known in the market for the reasons you want to be known?
Your Content:
What’s in it for us?
Your Value Proposition
How will you help me avoid trouble?
How will you take away my pain?
How will you help me feed my family?
The As & Ps of Social Media – Online Networking
• Active Participate.
• Attractive Position value.
• Alert Pay attention.
• Accessible Permit dialog.
Content Driven Marketing
• Email• Social Media• Blogs
Website• Trade Articles• Events• Sales Calls
What kind of content are you serving up?
If we can do it, you can do it!
Q. Social Media Marketing – What is it, really?
A. Online Networking and Public Relations
Facebook is SOCIAL Media.
Make sure there’sSomething in it for THEM!
The 4 E’s of Social Media Engagement:
Ego
Entertainment
Education
Enrichment
What of value are you willing to give to build your online community?
2 years to get 213 Likes
1 month from 213 to 520 Likes
16 hours from 520 to 1,748 Likesand 2,283 Shares
2 weeks to over 20,000 Likes and record breaking mattress sales!
Viral = Exponential growth in Social Media brand impressions!
Lesson: It’s about them, not you!!!
Twitter’s value is connecting minds and ideas globally in real time!
What?
How?
Why?
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