The Time Is Now - Rebrand

THETIME

ISNOW

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REDEFINEREFRESHREIGNITEREBRAND

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LET’SBUILD

SOMETHING

GREATER

That’s the motto we live by.

AT MEDIA ELEVATES BRANDS TO CREATE

MEMORABLE EXPERIENCES & VALUABLE INTERACTIONS.

10 out of 10 At Mediaclients say they wish

they had rebranded sooner.

L E T T E R F R O M C E O

R E D E F I N E

R E F R E S H

R E I G N I T E

C A S E S T U D I E S

O U R P R O C E S S

A NTOINE T TE M A RIE JOHNSONC E O

Today's most successful brands are not afraid to

reinvent themselves. If your company has growth

goals, product/service launches, or the need to

inspire employees - the time to reimagine is now.

Compelling messaging and visual communication

are elements of your brand that have the power to

motivate your employees, drive your vision and

inf luence consumers. Let our team inspire you to

be brave and reinvigorate the brand you've

worked so hard to build.

T H E P O W E R T O

Customers don't buy what you do, they buy why you do it.

RE:DEFINE

STRATEGYWithout one, the company and employees are left in the dark. A clear strategy is essential to outline, execute, measure and achieve targeted goals.

TARGETA brand's target audience members are their potential customers. Clearly define them to turn potential into actual. Engage them correctly and they become brand ambassadors.

POSITIONCustomers don't buy what you do, they buy why you do it.A well positioned brand knows their competition and leads in execution.

MESSAGEA brand's voice is the first greeting to potential customers. It defines core values and guides all visuals.

RE:DEFINE

1

RE:FRESHA brand's visual communication is

the most compelling piece. It tells a

story beyond the logo, and captures

an audience to speak their language

and join their journey.

Gone are the days of only a website.

Each component of a brand's presence

should be living and breathing the

brand experience.

WEB PRESENCEIDENTITY

48%of online shoppersbase their opinion

of a website on overall design

alone.

RE:FRESH

Give new life and energy to consumers, employeesand the future.

48%

RE:IGNITE

A company's missioncan only be achieved when the employees buy into it.

RE:IGNITE

CULTURE MANAGELAUNCHThere is a saying that brand

is culture, culture is brand.

The employees should be

even more excited about

the company than even the

loyal consumer.

Brands are alive and need

constant attention. The

brand experience should be

continued through multiple

mediums with a consistent

voice and message.

Show the public your

transformation with a

brand launch or campaign.

Get employees excited,

consumers interested and

measure the reaction.

CASESTUDIES

"Pleasure in the job puts perfection in the work.”

A R I S T O T L E

CASESTUDIES

IMPACTIMPOSSIBLEThis consul t ing company ’s proces sneeded out- of- the - box ident i t y andmes saging to compete in a satur atedmarket .

CASESTUDY | KINEXT

L O G O C H A N G E

before

after

C U S T O M W E B D E S I G N

I C O N L A N G U A G E

POWERAHEADClean br and element s help del iverthis company ’s a l ternat ive energymes sage to the r ight consumer.

CASESTUDY | DYNAMIC ENERGY

before

L O G O C H A N G E

after

C O M B I N E D H E AT & P O W E R

S O L A R P O W E R

E N E R GY E F F I C I E N CY

I C O N L A N G U A G E / S E R V I C E V E R T I C A L S

C U S T O M W E B D E S I G N & C M S D E V E L O P M E N T

A c lean and s imple br and helped launch this peer to peer money t r ans fer ser v ice a imed at helping col lege s tudent ssquare up thei r bi l l s .

MONEYMADESIMPLE

CASESTUDY | NOOCH

L O G O C H A N G E

before

after

I C O N L A N G U A G E

C U S T O M W E B D E S I G N

CASESTUDY | DUKE & WINSTON

#WEARTHEBEACHThis unique apparel company needed a s t rong br and c ampaign to launch thei r summer produc t l ine.

150

100

3400I N T E R A C T I O N S

C A M P A I G N C O M M E N T S

T W I T T E R M E N T I O N S

over

over

over

1000

500

1500

S O C I A L G R O W T H

W E E K 1 W E E K 4 W E E K 8

DIS

CO

VE

RY

CLARIFYvision,strategies,goals & values

ST

RA

TE

GIZ

E

PLANwrite brief& generaloutline of plan & achievescope

CONCEPTcore messaging,identity, strategy,awareness.Achieve Approval

RESEARCHstakeholders’needs, financial/legal,marketing. interviewkey management

key p roj e c t mil e s to n e s

EVALUATEexisting brand,assets and opportunities

PR

OC

ES

S

CR

EA

TIV

E

DESIGNidentity, brand elements,core brand assetsPresent ConceptAchieve Approval

DEVELOPcollateral,marketing items,web presence,touchpoints.Achieve Approval

MA

NA

GE

LAUNCHdevelop launchstrategy & plan, build energy around new brand, implement guidelines & assets.Launch internally & externally

EXPERIENCEmanage brandexperience &customer interaction

"The way to get started is to quit talking and begin doing." W A L T D I S N E Y

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