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I have data.
Can you visualize it for me?
That depends. What do you want
to see?
I want to see my annual sales!
Maybe it’ll look like
the Matrix!
Or the Minority
Report!
Or something
spinning in 3D!
And everything will
become suddenly
clear!
What’s interesting about your
annual sales?
What varies about these products?
Well, some of our products are
selling very differently year after
year
We change both the color and the
sales pitch every year, and for each
store
What visualization
would make most
sense here?
How do I take on this
dataset?
I need to learn
something from my
dataset
I need to communicate
something about this
data
I want to monitor my
data
These People
How do I get PowerBI
to build my
dashboard?
How do I use this
visualization in Excel?
Not These
How do I describe
what I do today?
Head
Fu
zzy
Cri
sp
Operation
Tree
A Task-Oriented
View of
Visualization
Multiple Views
Data Counseling The Nonprofit
Thermometer
Conclusion
Data Psychotherapy
•
•
•
http://showcase.ixdetic.com/
Operationalization
the thing you want to do
the items you want to take action on
the value you will measure for the objects
the way the data divides
action
object
descriptor
partition
question
task
action
object
descriptor
partition
question
describe
the capital campaign
how well its doing
-
how is our capital campaign doing?
understand & communicate the current state of the capital campaigntask
the thing you want to do
the items you want to take action on
the value you will measure for the objects
the way the data divides
action
object
descriptor
partition
question
task
will help choose a specific visualization or interaction
will correspond to rows of the data
will correspond to measures
will correspond to dimensions and grouping keys
• •
•
action
object
descriptor
partition
question
understand and communicate
donor, in the scope of this campaign
outreach, giving rate
donor group
“How do I understand & communicate how many donors we’ve
reached out to, and their giving rates, for our capital campaign – for
each class of donors?
task
When did they last give?
How much did they give?
What is their capacity to give?
… how donors move between categories
… how long-term donor cultivation works
… the difference between annual fundraising and capital
campaigns
…
What decisions would knowing this fact
change?
What does the viewer need to know?
“How do I understand & communicate how many donors we’ve
reached out to, and their giving rates, for our capital campaign – for
each class of donors?
action
object
descriptor
partition
question
task
action
object
descriptor
partition
question
task
donors what is the group & giving history for a donor?
Identify group & giving history for a donor
Ok, looks pretty good!
“How do I understand & communicate how many donors we’ve
reached out to, and their giving rates, for our capital campaign – for
each class of donors?
action
object
descriptor
partition
question
task
action
object
descriptor
partition
question
task
giving rate What is the giving rate for this donor group?
Describe the giving rate for a donor group?
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PA O D
Interviews
Look at
data
PrototypesInterviews
Data
analysis
• How much of a thing is there?
• How much of a thing is there?
• How are groups different from each other?
• How much of a thing is there?
• How are groups different from each other?
• How does something change over time?
• How much of a thing is there?
• How are groups different from each other?
• How does something change over time?
• Do things fall into groups, or follow a rule?
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