The North Face Presentation

THE NORTH FACE: EXPEDITIONSALLIE CREWS, DREW DIPANE,

LIZZIE EISENHARDT, ANDREW ESOLDI, JACK MURRAY & ANDREW REDA

EXPEDITIONS GUIDED AND OUTFITTED BY THE NORTH FACE

ACTIVITIES MIRROR PRODUCT ASSORTMENT

CUSTOMERS FOCUS ON EXPLORATION, NOT LOGISTICS

PRODUCTS ARE THE CUSTOMER’S TO KEEP

EXECUTIVE SUMMARY

HIGH QUALITY, DURABLE PRODUCTS

$2 BILLION REVENUE IN 2013

ROOM FOR EXPANSION INTO THE TRAVEL INDUSTRY

THE NORTH FACE

CONNECTS CUSTOMERS WITH GUIDES FOR EXCURSIONS

EXPANDS AND CAPITALIZES ON CURRENT CUSTOMER BASE

EXPEDITIONS

YOUNG ADULTS ADVENTUROUS ACTIVE HEALTH-CONSCIOUS

ALL EXPERIENCE LEVELS

TARGET MARKET

EXISTING COMPETITION

AMERICA OUTDOORS ASSOCIATION

MEMBERSHIP BASED

LARGE VARIETY OF ACTIVITIES AND PRODUCTS

NOT ALL TRIPS ARE GUIDED

40 STATES, 60 COUNTRIES

EXISTING COMPETITION

RAD-VENTURES

PROVIDES EQUIPMENT AND GUIDE

INDOOR AND OUTDOOR

LIMITED BY LOCATION (ONLY UTAH) SMALL MARKETING PLATFORM

POSITIONING

HIGH QUALITY SERVICE PARALELLS THE NORTH FACE’S PRICING

STRATEGY

VARIETY OF ACTIVITES, PRODUCTS TO SUPPORT EXISTING BUSINESS

MARKETING MESSAGE ONE-OF-A-KIND FUN ACCESSIBLE

CONNECT WITH TARGET AUDIENCE VIA: SPONSORED ADS ON SOCIAL MEDIA MAGAZINE ADS ON-CAMPUS EVENTS VIPEAK REWARDS PROGRAM MOUNTAIN ATHLETICS

#ENDLESSEXPEDITIONS

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