Richard Crawford-Small

Create

Compelling

Customer

Experiences

excellence.

change culture

simplify pathway

embrace technology

tell me what you sell

your answer determined your value

Create

Compelling

Customer

Experiences

The New Competitive Landscape

1. CommoditiesThe material is the offering

2. GoodsThe product is the offering

3. ServicesThe operation is the offering

4. ExperiencesThe event is the offering

5. Transformations The individual is the offering

New substances are discovered

New inventions are discovered

New procedures are created

New themes are depicted

New paradigms are determined

great. now what?

@rcsconsulting

1.commit to the change

2. make a map

3. simplify the journey

change culture

simplify pathway

embrace technology

embrace technology

Create

Compelling

Customer

Experiences

thank you

@rcsconsulting