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The Market Research EventOfficial TMRE 2012Debrief
The Market Research Event 2012
• The following document outlines key takeaways and lessons learned organized around key areas of focus including– Insights Transformation & Leadership Development– The New MR Toolkit: Social Media, Mobile & Technology– Shopper Insights– Ad & Media Research– Data Analytics, Big Data, ROI & Measurement– Insight Driven Innovation– Brand Insights & Strategy– Trends & the Future
Insights Transformation & Leadership Development
• What did you learn that you didn’t already know?
Insights Transformation & Leadership Development
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
Insights Transformation & Leadership Development
• What supporting information – data, stats, books, websites, etc. did speakers share?
Insights Transformation & Leadership Development
• What are the key trends in this area that stand to impact your business?
Insights Transformation & Leadership Development
• How do you compare to other companies you’ve heard from in this area?
The New MR Toolkit: Social Media, Mobile & Technologies
• What did you learn that you didn’t already know?
The New MR Toolkit: Social Media, Mobile & Technologies
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
The New MR Toolkit: Social Media, Mobile & Technologies
• What supporting information – data, stats, books, websites, etc. did speakers share?
The New MR Toolkit: Social Media, Mobile & Technologies
• What are the key trends in this area that stand to impact your business?
The New MR Toolkit: Social Media, Mobile & Technologies
• How do you compare to other companies you’ve heard from in this area?
Shopper Insights
• What did you learn that you didn’t already know?
Shopper Insights
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
Shopper Insights
• What supporting information – data, stats, books, websites, etc. did speakers share?
Shopper Insights
• What are the key trends in this area that stand to impact your business?
Shopper Insights
• How do you compare to other companies you’ve heard from in this area?
Ad & Media Research
• What did you learn that you didn’t already know?
Ad & Media Research
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
Ad & Media Research
• What supporting information – data, stats, books, websites, etc. did speakers share?
Ad & Media Research
• What are the key trends in this area that stand to impact your business?
Ad & Media Research
• How do you compare to other companies you’ve heard from in this area?
Data Analytics, Big Data, ROI & Measurement
• What did you learn that you didn’t already know?
Data Analytics, Big Data, ROI & Measurement
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
Data Analytics, Big Data, ROI & Measurement
• What supporting information – data, stats, books, websites, etc. did speakers share?
Data Analytics, Big Data, ROI & Measurement
• What are the key trends in this area that stand to impact your business?
Data Analytics, Big Data, ROI & Measurement
• How do you compare to other companies you’ve heard from in this area?
Insight Driven Innovation
• What did you learn that you didn’t already know?
Insight Driven Innovation
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
Insight Driven Innovation
• What supporting information – data, stats, books, websites, etc. did speakers share?
Insight Driven Innovation
• What are the key trends in this area that stand to impact your business?
Insight Driven Innovation
• How do you compare to other companies you’ve heard from in this area?
Brand Insights & Strategy
• What did you learn that you didn’t already know?
Brand Insights & Strategy
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
Brand Insights & Strategy
• What supporting information – data, stats, books, websites, etc. did speakers share?
Brand Insights & Strategy
• What are the key trends in this area that stand to impact your business?
Brand Insights & Strategy
• How do you compare to other companies you’ve heard from in this area?
Trends & The Future
• What did you learn that you didn’t already know?
Trends & The Future
• What surprised you about this? Think of some defining moments and big results from the sessions you attended.
Trends & The Future
• What supporting information – data, stats, books, websites, etc. did speakers share?
Trends & The Future
• What are the key trends in this area that stand to impact your business?
Trends & The Future
• How do you compare to other companies you’ve heard from in this area?
Overall Conference Value
• What was the most valuable thing you learned at The Market Research Event?
Overall Conference Value
• What competitive intelligence did you gather?
Overall Conference Value
• What inspired you most at TMRE?
Overall Conference Value
• What vendors will you follow up with as a result of meeting with them at TMRE?
Overall Conference Value
• What aren’t you doing that you should be?
Short Term Actions
• List your top 3 short term actions coming out of The Market Research Event1. 2. 3.
Long Term Actions
• List your top 3 long term goals you will pursue coming out of The Market Research Event
1. 2. 3.
Additional Thoughts
Additional Thoughts
Additional Thoughts
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