The Hard Truth About Social Media

Anthology Marketing Group@AnthologyGroup

Nathan Kam@nathankam

VP Travel & TourismMonchalee Steiger

@monchaleeDigital Marketer

Damian Davila@idaconcpts

Account Manager

A 4-Step Reality Check for

Success

#smshi #smtruth

The Hard Truth

About

Social Media

Photo sources:http://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.pnghttp://cdn-static.zdnet.com/i/story/62/77/010845/face_book.jpg

Social Media. Everyone is doing it.

Photo source: http://s3.favim.com/orig/38/band-black-and-white-crowd-festival-love-Favim.com-311097.jpg

Social media will make you money.

Photo source: http://www.photosof.org/view/money_stacks_of_100_dollars_bills-normal.html

Let’s go viral, son!

Photo source: http://www.flickr.com/photos/library_of_virginia/2898494255/sizes/o/in/set-72157607704129043/

Greatest Frustrations with Social Media*

% of Respondents Frustration

56% Hard to calculate true ROI

55% Hard to link social engagement to sales

*Source: ChiefMarketer, October 2012

Wrong!

An occasional update on your company

page is not “doing social media”.

Click,

click...

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Why social media?

Photo source: http://www.flickr.com/photos/library_of_virginia/2898495247/sizes/o/in/set-72157607704129043/

There is no logic in lemming.

Photo source: http://www.biolib.cz/IMG/GAL/39576.jpg

Nobody likes aa social media splat!a

Photo source: http://fc09.deviantart.net/fs42/f/2009/093/2/c/splat_texture_2_by_xrubix_stock.jpg

#1It is not

a silver

bullet

A 4-Step Reality Check for

Success

Photo sources:http://uploads.neatorama.com/wp-content/uploads/2011/01/0bullet.jpghttp://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png

Social media is just one weapon in your marketing arsenal

Photo source: http://www.flickr.com/photos/library_of_virginia/2899333900/in/set-72157607704129043

If you don’t know where you’re going…

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Intern

Networking

Ninjas

Social Media Guru

…or you got one of these

driving…Photo source: http://www.flickr.com/photos/library_of_virginia/2898496299/sizes/o/in/set-72157607704129043/

…your social media will crash.

Photo source: http://www.flickr.com/photos/library_of_virginia/2899341868/sizes/o/in/set-72157607704129043/

MIT Sloan Research Report 2012Finding from the 2012 Social Business Global Executive Study and Research Project

#2You get

what you

pay for.

A 4-Step Reality Check for

Success

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Does your consultant know your business,

industry and market?

Social Media Steve

Photo source: http://www.flickr.com/photos/library_of_virginia/3595198059/in/set-72157607704129043/

Do you have the team?Photo source: http://www.flickr.com/photos/library_of_virginia/2898490491/sizes/o/in/set-72157607704129043/

Social Media Kickstart Flow

Are they properly trained?Photo source: http://www.flickr.com/photos/library_of_virginia/2898491811/sizes/o/in/photostream/

Do you have the tools?Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/

Disclaimer:Your situation is

unique.Evaluate before

buying or making any investment for social

media.

A 4-Step Reality Check for

Success

#3Size (of your expectations)

does matter.

Photo sources:http://www.123rf.com/photo_394565_tape-measure-used-for-making-clothing-alterations-and-to-measure-body-parts.htmlhttp://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png

Is your

social media

baby ready

for prime

time?Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/

Setting the right

expectations

Photo source: http://www.flickr.com/photos/jcc55883/4957160812/sizes/l/

Is your social

media baby

ready for

prime time?

#HawaiiFB

21 tweets10/08-10/16

#UHFB51

tweets10/08-10/16

Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/

A 4-Step Reality Check for

Success

#4ROI is not

one-size

fits-all

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Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/

Quantitative vs Qualitative

Building for the Long Term

Scale

Then

Now

Let’s recap:

#1It is NOT a

silver

bullet.

#2You get what

you pay for.

#3Size (of your expectations)

doesmatter.

#4ROI is not

one-size-fits-

all.

A 4-Step Reality Check for

Success

#smshi #smtruth

The Hard Truth

About

Social Media

STOP.Q & A Time!