Upload
anthology-marketing-group
View
623
Download
0
Tags:
Embed Size (px)
DESCRIPTION
A 4-Step Reality Check for Success
Citation preview
Anthology Marketing Group@AnthologyGroup
Nathan Kam@nathankam
VP Travel & TourismMonchalee Steiger
@monchaleeDigital Marketer
Damian Davila@idaconcpts
Account Manager
A 4-Step Reality Check for
Success
#smshi #smtruth
The Hard Truth
About
Social Media
Photo sources:http://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.pnghttp://cdn-static.zdnet.com/i/story/62/77/010845/face_book.jpg
Social Media. Everyone is doing it.
Photo source: http://s3.favim.com/orig/38/band-black-and-white-crowd-festival-love-Favim.com-311097.jpg
Social media will make you money.
Photo source: http://www.photosof.org/view/money_stacks_of_100_dollars_bills-normal.html
Let’s go viral, son!
Photo source: http://www.flickr.com/photos/library_of_virginia/2898494255/sizes/o/in/set-72157607704129043/
Greatest Frustrations with Social Media*
% of Respondents Frustration
56% Hard to calculate true ROI
55% Hard to link social engagement to sales
*Source: ChiefMarketer, October 2012
Wrong!
An occasional update on your company
page is not “doing social media”.
Click,
click...
Photo source: http://www.flickr.com/photos/library_of_virginia/2898499661/sizes/o/in/set-72157607704129043/
Why social media?
Photo source: http://www.flickr.com/photos/library_of_virginia/2898495247/sizes/o/in/set-72157607704129043/
There is no logic in lemming.
Photo source: http://www.biolib.cz/IMG/GAL/39576.jpg
Nobody likes aa social media splat!a
Photo source: http://fc09.deviantart.net/fs42/f/2009/093/2/c/splat_texture_2_by_xrubix_stock.jpg
#1It is not
a silver
bullet
A 4-Step Reality Check for
Success
Photo sources:http://uploads.neatorama.com/wp-content/uploads/2011/01/0bullet.jpghttp://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png
Social media is just one weapon in your marketing arsenal
Photo source: http://www.flickr.com/photos/library_of_virginia/2899333900/in/set-72157607704129043
If you don’t know where you’re going…
Photo source: http://www.flickr.com/photos/library_of_virginia/2899333900/in/set-72157607704129043
Intern
Networking
Ninjas
Social Media Guru
…or you got one of these
driving…Photo source: http://www.flickr.com/photos/library_of_virginia/2898496299/sizes/o/in/set-72157607704129043/
…your social media will crash.
Photo source: http://www.flickr.com/photos/library_of_virginia/2899341868/sizes/o/in/set-72157607704129043/
MIT Sloan Research Report 2012Finding from the 2012 Social Business Global Executive Study and Research Project
#2You get
what you
pay for.
A 4-Step Reality Check for
Success
Photo sources:http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/http://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png
Does your consultant know your business,
industry and market?
Social Media Steve
Photo source: http://www.flickr.com/photos/library_of_virginia/3595198059/in/set-72157607704129043/
Do you have the team?Photo source: http://www.flickr.com/photos/library_of_virginia/2898490491/sizes/o/in/set-72157607704129043/
Social Media Kickstart Flow
Are they properly trained?Photo source: http://www.flickr.com/photos/library_of_virginia/2898491811/sizes/o/in/photostream/
Do you have the tools?Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
Disclaimer:Your situation is
unique.Evaluate before
buying or making any investment for social
media.
A 4-Step Reality Check for
Success
#3Size (of your expectations)
does matter.
Photo sources:http://www.123rf.com/photo_394565_tape-measure-used-for-making-clothing-alterations-and-to-measure-body-parts.htmlhttp://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png
Is your
social media
baby ready
for prime
time?Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
Setting the right
expectations
Photo source: http://www.flickr.com/photos/jcc55883/4957160812/sizes/l/
Is your social
media baby
ready for
prime time?
#HawaiiFB
21 tweets10/08-10/16
#UHFB51
tweets10/08-10/16
Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
A 4-Step Reality Check for
Success
#4ROI is not
one-size
fits-all
Photo sources:http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/http://www.mansfieldplayforum.co.uk/RC%20Splats/Membership%20Red.png
Photo source: http://www.flickr.com/photos/library_of_virginia/2899349296/sizes/o/in/set-72157607704129043/
Quantitative vs Qualitative
Building for the Long Term
Scale
Then
Now
Let’s recap:
#1It is NOT a
silver
bullet.
#2You get what
you pay for.
#3Size (of your expectations)
doesmatter.
#4ROI is not
one-size-fits-
all.
A 4-Step Reality Check for
Success
#smshi #smtruth
The Hard Truth
About
Social Media
STOP.Q & A Time!