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THE FUTURE OF PREMIUMSMid Project UpdateTRAC Dev Workshop, January 16, 2013
Study Design
Environmental Scan Discussion Groups Online Surveys
Discussion Groups
Members not tech savvy Did not own MP3 players or tablets. Did not download digital music. Like the physicality/”shareability” CDs &
DVDs. Like the permanence/ease of the
technology. Exception Pandora & supplementary
information from web
Test Combo 1 – $150 Pledge6 DVDs plus Book
Combo 2 - $150 PledgeWebsite Membership plus Book
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