THE FUTURE OF PREMIUMSMid Project UpdateTRAC Dev Workshop, January 16, 2013

Study Design

Environmental Scan Discussion Groups Online Surveys

Discussion Groups

Members not tech savvy Did not own MP3 players or tablets. Did not download digital music. Like the physicality/”shareability” CDs &

DVDs. Like the permanence/ease of the

technology. Exception Pandora & supplementary

information from web

Test Combo 1 – $150 Pledge6 DVDs plus Book

Combo 2 - $150 PledgeWebsite Membership plus Book