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An up-to-date look at TheFlyer.com and how to win in the marketplace with print and online
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Confidential and Proprietary. Unauthorized Reproduction Prohibited
• A Harte-Hanks, Inc. company, publicly traded on NYSE (HHS)
• Broad product line includes full-color classified and display ROP,
print and deliver flyers, inserts and online advertising
• Direct mailed weekly to over 2.2 million homes in Florida
• Strong brand, published 52 weeks per year for over 32 years
• 4 sales offices and 100 sales associates statewide
• Centrally located, state-of-the-art production/mailing facility
• We service nearly 5,000 business customers in Florida
• We process over 11,000 ads each week
• We distribute 940 million customer-supplied inserts annually
Confidential and Proprietary. Unauthorized Reproduction Prohibited
• Free, weekly publication
• 98% household penetration
• Hand-delivered by USPS
• Wednesday delivery
• Audited circulation & readership
• Broad product line
• Flyer/insert distribution vehicle
• Product is well-branded and promoted
• 7” x 10” magazine size format
• Easy deadlines
• Geographic targeting capability
• Demographic targeting capability
• High Hispanic readership
• Your ad uploads to TheFlyer.com
• Free ad design
• Proof of value & ROI
• Flexibility to change your ad design
and offer by zone/neighborhood
• Sectionalized
• Advertising consultant available 52
weeks/year
For Advertisers…20 Product FeaturesFor Advertisers…20 Product Features
For Readers…For Readers…• A great collection of Coupons, Offers and Shopping Values from neighborhood businesses.
• A local buying guide for Auto, Home, Business and Professional services.
• Local Employment Opportunities
Confidential and Proprietary. Unauthorized Reproduction Prohibited
Household Penetration
• Free Publication
• On time, in-home weekly distribution
• 100% hand delivered by USPS
• Arrives every mid-week in hand forprime shopping days (Tuesday-
Wednesday)
Confidential and Proprietary. Unauthorized Reproduction Prohibited
No Wasted Circulation !
Geographic Targeting• 166 distinctive zoned
neighborhood editions
• Average zone: 12,000 households
• Target and reach your potential customers where they live
Demographic Targeting• Target customers by age, gender,
income, education, ethnicity, home ownership, home value or lifestyle
• Pinpoint only those neighborhoods that match your customer’s profile
CENTRALFLORIDA
SOUTHFLORIDA
Confidential and Proprietary. Unauthorized Reproduction Prohibited
Florida Market Readership3rd party syndicated market research conducted by The Media Audit
Indicates that 1,519,800 adults age 18+ in Central & South Florida read The Flyer.*
Confidential and Proprietary. Unauthorized Reproduction Prohibited
99.0% of those surveyedRECEIVE The Flyer regularly.†
82.9% of those surveyedREAD The Flyer regularly.†
85.0% of those surveyedUSE The Flyer regularly.†
*Data from The Media Audit Summer 2008.Based on past 4 weeks cume.
†Data from CVC Audit 2008.
Thank you The Flyer, for the great job your are doing. The response with Local Living Magazine exceeded our expectations. The quality is great and we have patients calling to make appointments more than ever.
- Rita Ayala Family Dentistry, Miami
We LOVE The Flyer! The ad referrals are often time the #1 lead source for our North Dade campus. The candidates are well qualified & anxious to enroll into school. We will stick with The Flyer indefinitely.
- Sheila Chapman Sullivan & Cogliano
Training Centers North Miami Beach
I would like to show my appreciation to The Flyer publication for being a great value for my advertising dollar. I have been using The Flyer for many years now & believe that it has helped to grow my business substantially. It allows me to target the areas I am looking to focus on, especially the Hispanic Market.
- Roger Guerra Buildsmart USA, Miami
Having been in our foundry for the past five years, we can only offer good & complimentary comments on our success, to the coverage The Flyer has afforded us. In no way would we consider any changes to our advertising program.
- Sanford Shultz Concepts in Bronze, Hialeah
Confidential and Proprietary. Unauthorized Reproduction Prohibited
Confidential and Proprietary. Unauthorized Reproduction Prohibited
Ask me about TheFlyer.com Power Productsto improve your web results
• Approximately 122,500 visitors monthly
• Approximately 1.7 million page views monthly
• Add photos
• Add video
• Add coupons
• Customer testimonials
• Improve page positioning
• Link to your URL
• E-mail response
• PowerSite Products with Call Tracking
Confidential and Proprietary. Unauthorized Reproduction Prohibited
Carlos G. GuzmanPresidentThe Flyer.ComVice President and Corporate OfficerHarte-Hanks, Inc.
201 Kelsey Lane, Tampa, FL, 3361911900 SW 128 Street, Miami, FL, 33186
Office: 305-234-6701Cell/Text: 305-479-9364Email: cguzman@theflyer.com
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