THE ECOchallenge Tips for creating and implementing cost effective behavior change programs for your...

THE ECOchallenge

Tips for creating and implementing cost effective behavior change programs for

your campus

Steve MitalUniversity of Oregon

Director of Sustainability

2011 AASHE ConferencePittsburgh, PA

http://uoecochallenge.org/

Institutional Profile

Institutional Profile

• 295 acres• 6.5 million sq. ft. of building space• 24,000 students• 4,000 employees• $750 million annual budget

YEAR ONE STRATEGY(Build inexpensive pilot without much help)

• Cost to build website - $6,500

• Time to build - 30 days

• Staff time – 20 hours

• PROMOTION PLAN

• PARTICIPANTS: 200

YEAR TWO STRATEGY (Leverage Year One success with institutional partnerships)

•ALUMNI NETWORK

•ATHLETIC DEPARTMENT

• LOCAL RADIO STATION

ELEMENTS OF A SUCCESSFUL PROGRAM

• ATTRACTIVE WEBSITE WITH EASY REGISTRATION

• PLAN TO DRIVE TRAFFIC TO WEBSITE

• TOOLS FOR REFLECTION / SOCIAL MEDIA OUTREACH

• RECOGNITION

A SENSE OF URGENCY

Explore the “Power of Partnerships” and meet your international colleagues!

at the

International Sustainable Campus Network’s

6th Annual Conference

June 19-21, 2012University of Oregon

Eugene, Oregon