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THE ECOchallenge
Tips for creating and implementing cost effective behavior change programs for
your campus
Steve MitalUniversity of Oregon
Director of Sustainability
2011 AASHE ConferencePittsburgh, PA
Institutional Profile
• 295 acres• 6.5 million sq. ft. of building space• 24,000 students• 4,000 employees• $750 million annual budget
YEAR ONE STRATEGY(Build inexpensive pilot without much help)
• Cost to build website - $6,500
• Time to build - 30 days
• Staff time – 20 hours
YEAR TWO STRATEGY (Leverage Year One success with institutional partnerships)
•ALUMNI NETWORK
•ATHLETIC DEPARTMENT
• LOCAL RADIO STATION
ELEMENTS OF A SUCCESSFUL PROGRAM
• ATTRACTIVE WEBSITE WITH EASY REGISTRATION
• PLAN TO DRIVE TRAFFIC TO WEBSITE
• TOOLS FOR REFLECTION / SOCIAL MEDIA OUTREACH
• RECOGNITION