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The Early Childhood Leaders’ Magazine Since 1978
Me
dia
Kit
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RV03
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Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
About Exchange
2
Exchange magazine is a bimonthly publication focused on the administration of programs for young children. Our goal is to support center administrators with workable strategies, practical advice, and down-to-earth ideas for dealing with the serious responsibilities and demands they face each day.
With 35 years publishing experience in the Early Childhood Education field, Exchange is the clear choice to reach key decision-makers. Exchange is a paid subscription-based magazine. Eighty percent of those who subscribe to Exchange manage centers with 50 children or more. A recent study indicated that most subscribers share each issue with an average of eleven staff members, which translates into a pass-along readership of well over 330,000 professionals.
Our advertisers know Exchange as a professional organization that believes strongly in customer service, customer satisfaction, and marketing support. As an advertiser, you become a partner in our tradition of excellence and commitment. We are confident that based on numbers alone, you will conclude that Exchange is the right medium for your message. When you consider the reputation and character of the magazine, we are certain that Exchange will be your first choice.
We personally invite you to join the ever-expanding Exchange family and experience the Exchange that has played an integral part in the history of early childhood education and that will continue to help shape its future.
To learn more about Exchange, visit our website:
www.ChildCareExchange.com
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On Our Cover:Jewel McFarlin and Charlotte WattsJewel’s Learning CenterHouston, TexasSo
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INTERNATIONAL EDITION
3
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Demographics
3
Exchange reaches key ECE demographics.
*As of July 2010, members of National Head Start Association (NHSA) receive Exchange as a membership benefit.
Exchange readers are leaders and decision-makers.
• 90 percent of all subscribers are center directors or owners
Exchange is read by major purchasers.
• 48 percent are centers with 100 or more enrollment• 80 percent are centers with 50 or more enrollment
*
4
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Ad Rates
4
1X 3X 6X 9X 12XInside Front $5,295 $4,950 $4,755 $4,525 $4,210 Inside Back $5,110 $4,750 $4,495 $4,140 $3,990 Back $5,595 $5,100 $4,925 $4,655 $4,325
Full Color Premium Ads
1X 3X 6X 9X 12X1/6 page $ 840 $ 775 $ 695 $ 630 $ 560
Four-Color Marketplace Ad – 6 ads/page
1X 3X 6X 9X 12X2-page Spread $5,740 $5,190 $4,920 $4,645 $4,375
1 page $3,250 $2,945 $2,790 $2,635 $2,425 2/3 page $2,490 $2,255 $2,135 $2,020 $1,890 1/2 page $1,995 $1,805 $1,710 $1,615 $1,520 1/3 page $1,355 $1,230 $1,165 $1,100 $ 995 1/6 page $ 810 $ 735 $ 695 $ 655 $ 620 1/9 page $ 535 $ 505 $ 485 $ 455 $ 425
B&W Display Ads – Add $295 for two-color advertising
Classified Print Advertising
In-line classified text only. Rate based on 35-character/line. $ 25/line
1X 3X 6X 9X 12X2-page Spread $7,485 $7,130 $6,695 $6,415 $6,060
1 page $4,235 $4,035 $3,835 $3,630 $3,425 2/3 page $3,535 $3,365 $3,195 $3,025 $2,860 1/2 page $2,565 $2,445 $2,325 $2,200 $2,075 1/3 page $1,895 $1,855 $1,765 $1,670 $1,575 1/6 page $1,550 $1,475 $1,405 $1,330 $1,260 1/9 page $1,230 $1,175 $1,115 $1,055 $ 995
Full Color Display Ads
5
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Ad Sizes
5
Non-bleeding ads must be framed within a box that matches the exact dimension shown. A 0.5” point rule is recommended.
Two-Page Spread Bleed: 16.75” x 11”Trim: 16.5” x 10.75”
Full Page
Bleed: 8.5” x 11”Trim: 8.25” x 10.75”
2/3 Page 4.75” x 8.75”
1/2 Page Vertical3.5” x 8.75”
1/2 Page Horizontal 7.375” x 4.25”
1/3 Page Vertical2.25” x 8.75”
1/3 Page Square4.75” x 4.25”
1/6 Page Vertical2.25” x 4.25”
1/6 Page Horizontal 4.75” x 2”
1/9 Page2.25” x 2.75”
Marketplace 2.25” x 4.25”
6
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Print Ad Specifications
6
Exchange is printed four-color process by web offset on 45# gloss text paper and 80# gloss paper for the cover. Our publication prints at 150 line screen. The trim size is 8.25” x 10.75”.
FORMATS: • PDF: We accept high-resolution PDFs
with all fonts embedded. • TIFF: If you are creating your ad in Photoshop, we prefer flattened TIFFs
at 300 ppi resolution. • EPS/AI: For Illustrator files, please
outline all fonts.
We can also work with application files if necessary: Photoshop CS4/lower, Illustrator CS4/lower, InDesign CS4/lower. We cannot use Microsoft Publisher files or QuarkXpress files.
Convert all graphics to CMYK. Make sure the resolution of your final file is 300 ppi or higher. Conversely, any artwork under 150 ppi is not acceptable for print quality.
Exchange reserves the right to convert any submitted advertisement into a rasterized TIFF to ensure printing quality.
PROOFS: If you are concerned about particular fonts printing correctly, please send us a hard copy or JPEG of your advertisement. We cannot accept responsibility for incorrectly printed ads if we do not have a proof to match.
BLEEDS: For FULL PAGE ADS only, the document size should be 8.25” x 10.75” with bleed area extending .125” beyond page edge (this will give a total size of 8.5” x 11.0”). Keep live matter 0.25” from the trim edge and gutter.
SHIPPING: Please burn all files to CD and send to: Exchange – Attn: Scott Bilstad17725 NE 65th Street, B-275Redmond, WA 98052 Shipping Address Phone: (800) 221-2864
E-MAILING:If you are e-mailing your files, we can accept up to 8 MB files over e-mail. Please contact us if you need to set up an FTP exchange.
CONTACT: For any questions concerning ad specifications, please contact Scott Bilstad at (206) 499-4578or Scott@ChildCareExchange.com
On Our Cover: The Campagna Center Head Start, Alexandria, Virginia
May/June 2012 Volume 34, Issue 3, No. 205 $10.00
Maximizing Enrollment • Classroom Intangibles • Parental Rights • Leadership During Change • Designing Spaces for ChildrenStatus of States • Special Health Care Needs • National Strategy • Technology for Teacher Education • Toddler Assessment
Emergency Preparedness • Early Writing • Sleep and Crib Guidelines • Wonder — NACC Newsletter • Beginnings Workshop: Infants
7
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Tip-Ins and Polybag
7
BELLYBAND
The maximum Bellyband size for wraparound on Exchange magazine is 5.5” tall x 18.5” wide. The Bellyband wraparound (magazine 8.25” wide) leaves 1.75” overlap for the glue or tape.
The Bellyband stock should be a minimum 80# text weight or greater.
The Bellyband rate is $275.00/M.
The U.S. Postal Service recommends (but does not require) that magazines with bellybands should be inserted into a polybag to assure that the recipient will get the bellyband intact. The additional cost to polybag the magazine is $220.00/M.
POLYBAG OUTSERT
Price to polybag: $220/1,000 – Full or partial runs (partial runs by state only).
Mailing fees: If the catalog is the same size as the magazine (8.25” wide x 10.75” tall) or smaller, AND the weight is 3.3 oz. or less: The outsert will be mailed at a “RIDE ALONG RATE” of 34 cents per piece.
Example: A 24-page catalog, same size as the magazine, printed on 80# text stock weighing 3.3 oz. or less.
• If the catalog is LARGER than the magazine, but weighs LESS than 3.3 oz.: 40 cents per piece.
• If the catalog is larger than the magazine and weighs MORE than 3.3 oz.: The outsert will be mailed at a “POUND AND PIECE RATE.” Please contact your representative for an exact quote.
TIP-IN INSERT
Price to insert: Full run: $ 95/M Partial run: $100/M Bindery charge: $150
Requirements: Any design format is acceptable as long as the insert’s overall dimension is NOT larger than 8.0” wide x 10.25” tall. Insert cost is based on the weight of the piece, not the size.
If a self-mailer is to be used, no indicia (postal return) is permitted on the outside. Inserts must comply with USPS requirements.
Inserts are secured into the magazine with a bead of glue that runs the length of the spine. Inserts must comply with strict USPS requirements.
Catalog insert is limited to 24 pages. Please consult your Exchange representative before preparing an insert.
Mailing fees: If the insert is maximum size or smaller, AND the weight is 1.5 oz. or LESS: 19 cents per piece.
If the insert weighs GREATER THAN 1.5 oz., but LESS THAN 3.3 oz.: 23 cents per piece.
If your insert weighs MORE than 3.3 oz., the rate will vary from 23.2 cents each to 39.9 cents each plus 72.5 cents per pound.
For an exact price quote, please provide a sample of the catalog/marketing materials. Call Paul Axtell at (206) 328-2196 for more information.
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Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
List Rental
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Reach early childhood decision makers with the subscriber list to Exchange Subscribers to Exchange represent the best prospects for your products and services in the field of early childhood care and education:
• 90 percent are center owners or directors.• 100 percent are paid subscribers.• 80 percent work in centers that serve
50 or more children.• 46 percent work in centers that serve
100 or more children.• Some of the largest chains purchase
subscriptions for all its centers, including Bright Horizons and Knowledge Learning Corporation.
• Subscribers represent a broad array of center structures, including Head Start, church, independent, chain, employer, campus, government, Montessori, military, public, and YM/YWCA.
The subscriber list to Exchange is widely recognized as the most cost-effective list of its kind available today. In addition to reaching key people who make the buying decisions, our list offers you:
• accurate information• subscribers by name• fast turnaround• special selections
List Specifications
Format E-mail EXCEL file $90/K Other formats available upon request
Selection — One-time processing fee State $50.00 Nth $50.00 Partial list $50.00
Terms and Conditions
• List rental for one-time use only
• Sample required to confirm order
• Allow five working days
• 25% surcharge on rush orders
• Minimum order 5,000 names
Order the list that’s as good as GOLD.
9
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Recruitment
9
Description Price USD Duration
1 Recruitment Posting
Limited (224 characters or less) $ 100 60 days
1 Recruitment Posting
Unlimited characters of ad copy $ 345 60 days
2 Recruitment Postings $ 275/per ad 60 days
12-month package duration $ 550 total
5 Recruitment Postings $ 225/per ad 60 days
12-month package duration $1,125 total
10 Recruitment Postings $ 195/per ad 60 days
12-month package duration $1,950 total
20 Recruitment Postings $ 170/per ad 60 days
12-month package duration $3,300 total
25 Recruitment Postings $ 145/per ad 60 days
12-month package duration $3,625 total
40 Recruitment Postings $ 115/per ad 60 days
12-month package duration $4,600 total
Do You Have a Job Opening to Fill?Is ECE experience and knowledge required? Then, for the best and the brightest, be sure to post your job opening(s) on the Exchange Employment web page.
For more details go to www.childcareexchange.com/jobs and click on “Post a Job.”
10
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
“Pay-Per-Click” Web Ads
10
To complement your print advertising, Exchange offers an effective web advertising program. “Pay-Per-Click” advertising on ChildCareExchange.com is a quick, effective way to promote your products and services to the early childhood community on the web. Early childhood professionals rely on Exchange magazine and Exchange web site as THE source to keep up with trends and developments in the ECE field.
Where Your Web Advertising Will AppearThe Exchange “Pay-Per-Click” web ad program uses three different ad formats to attract customers to your website. Your “Pay-Per-Click” advertising program will consist of:
1. BANNER AD: Found on all pages of ChildCareExchange.com on a rotating basis.
2. DISPLAY AD: Embedded on a rotating basis in all free articles on the homepage at ChildCareExchange.com under the caption: Free Resources. You can also find the display ads on our online ExchangeEveryDay articles page at www.childcareexchange.com/eed
3. Three digital ads are placed on ExchangeEveryDay (EED), our daily newsbrief e-mailed every workday morning to over 86,000 ECE professionals, including center owners, directors, administrations, trainers, educators, and teachers. Note that ads on EED are extremely limited in number and reserved for advertisers who establish a MINIMUM SPENDING CAP of $650 in clickthroughs.
You Control Your Marketing CostsWith the Exchange web “Pay-Per-Click” ad program, you ONLY pay when someone clicks on your ad and is directed to your web site. You only pay for the number of unique clicks your ad attracts. You risk nothing!
“Pay-Per-Click” Web Ad Rates$3.00 per click on Banner and Display ads. $6.50 per click on EED ads within the EED daily newsbrief.
You Define Your Spending CapYou define your budget by setting a MAXIMUM SPENDING CAP. Exchange will work to provide you with as many clicks as your MONTHLY budget can handle. Once your ad has reached your projected goal for the month, we will pull your ads until the beginning of the next month. There are no surprises or unknowns. You will never pay more than your maximum spending CAP that you establish.
You Receive Instant FeedbackFrom your secure account on the Exchange web site, you can constantly monitor the results of your program in real time.
Exchange staff will constantly monitor the results of your ad placement and make position changes and/or adjustments as needed to meet your established monthly goals.
Ad Materials You Need to Preparen ExchangeEveryDay (EED) Ad: 1 URL 1 Image: width: 165 pixels height: 300 pixels format: JPG, PNG, or GIF (no animation) size: 50K preferred, 100K maximum Text: Maximum of 200 characters — no styling allowed (this text will display if the subscribers do not load
images when reading their emails) n Banner Ad: 1 URL 1 Image: width: 315 pixels height: 75 pixels format: JPG, PNG, or animated GIF size: 50K preferred, 100K maximumn Display Ad: 1 URL 1 Image: width: 165 pixels height: 300 pixels format: JPG, PNG, or animated GIF size: 50K preferred, 100K maximum
Where to Send Your MaterialsE-mail your files to Ads@ChildCareExchange.com
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Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
11
Discounts on Demand
Discounts on Demand (DOD) is a unique service that puts your website “on the map” with Exchange readers — all targeted ECE traffic. This means you will have direct access to ECE buyers. Exchange loyal readers will be encouraged to access DOD and view special discounts on products and services offered by participating companies.
Join DOD today. It’s simple to do:
1. Create your Company’s account at: www.ChildCareExchange.com/discounts 2. Click on ‘Create Account’3. Provide required contact information4. Start loading your products and/or services immediately5. For assisstance contact us at
ads@childcareexchange.com
Tier 1 - Top Premium Ad Position
Monthly rate $1,995/per month
Pay-Per-Click rate $6.50/per click
Tier 2 - Special Limited Time
Pay-Per-Click rate $4.50/per click
Tier 3 - Favorite Deals
Pay-Per-Click rate $4.50/per click
Discounts on Demand RATESEffective: 01/2013
Exchange Magazine print ad:
Annual I/O Net $23,000 or greater $2.00/per click
Annual I/O Net $18,000 up to $22,999 $2.50/per click
Annual I/O Net $13,000 up to $17,999 $3.00/per click
Annual I/O Net $7,500 up to 12,999 $3.00/per click
“Pay-Per-Click” ad program
Annual I/O Net $15,000 or greater $3.00/per click
Annual I/O Net $7,500 up to$14,999 $3.50/per click
Value-Added Combo RATESEffective: 01/2013
12
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
12
Editorial Calendar*
Important Dates January/February 2013
Ad Space Close Date #20911/16/2012 Friday
Ad Art Due11/23/2012 Friday
Mail Date 1/4/2013 Friday
March/April 2013 Ad Space Close Date #210
1/18 Friday Ad Art Due1/25 Friday
Mail Date 3/1 Friday
May/June 2013 Ad Space Close Date #211
3/15 Friday Ad Art Due3/22 Friday
Mail Date 5/2 Thursday
July/August 2013 Ad Space Close Date #212
5/17 Friday Ad Art Due5/24 Friday
Mail Date 7/3 Wednesday
September/October 2013 Ad Space Close Date #213
7/19 Friday Ad Art Due7/26 Friday
Mail Date 9/5 Thursday
November/December 2013 Ad Space Close Date #214
9/20 Friday Ad Art Due9/27 Friday
Mail Date 11/1 Friday
January/February 2014 Ad Space Close Date #215
12/4/2013 Wednesday Ad Art Due
12/11/2013 WednesdayMail Date
1/15/2014 Wednesday
* Subject to change
13
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Editorial Calendar*
13
Trends• For Profit Child Care
Beginnings Professional Development Workshop • Today’s Families
Feature Articles• Loose Materials• Policies that Support Your Program• View of Conflict• Standards of Experiences• Literacy and Parents • Cognitive Flexibility• Building Enrollment• New Approach to Food Service • Research into Practice• Health
Regular Features• Public Policy Issues• Management Challenges• Training Staff • Indoor Environments• Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter
Important Dates
Ad Space Close Date 11/16/2012 Friday
Ad Art Due11/23/2012 Friday
Mail Date 1/4/2013 Friday
Conferences and Special Events Magazine Distribution
• Southern Early Childhood Association (SECA) February 28 - March 2
• National Child Care Association (NCCA) TBA
JanuaryFebruary
2013
* Subject to change
Issue #209
14
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Editorial Calendar*
14
A CELEBRATION OF 35 YEARS
Trends• Professional Development: State Requirements
Beginnings Professional Development Workshop• Humor
Feature Articles• Promoting Powerful Interactions• Children’s Sensory and Communication Needs• Teasing, Bullying and Being Left Out• The Iron Triangle in ECE Programs• Directors Mentoring Directors • Reducing Children’s Stress• Customer Service• Working with Integrity • Really Seeing Children• Update on HIV/AIDS • Brain Research
Regular Features• Public Policy Issues• Management Challenges• Training Staff• Indoor Environments• Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter
Important Dates
Ad Space Close Date1/18 Friday
Ad Art Due1/25 Friday
Mail Date 3/1 Friday
Conferences and Special Events Magazine Distribution
• Child Welfare League of America (CWLA) April 14-17, 2013
• Child Care Aware (formerly NACCRRA) April 10-13, 2013
• National Coalition for Campus Children’s Centers (NCCCC)
March 13-16, 2013
• Association for Childhood Education International (ACEI)
TBA
• National AfterSchool Association (NAA) April 7-10, 2013
• National Association of Child Care Professionals (NACCP)
April 24-26, 2013
MarchApril 2013
Issue #210
* Subject to change
15
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Editorial Calendar*
15
Trends• Professional Development: How Training is Delivered
Beginnings Professional Development Workshop • Impact of Poverty
Feature Articles• Writing for Publication• Experiential Learning• Reducing Workplace Stress• Conflict Resolution through Dramatic Play• Outdoor Play• Honoring the Essential Self • KWLH Strategy in the Classroom• Director and Staff Needs• Supported Explorations for Professional Development• Research into Practice• Transportation• Neurological Development
Regular Features• Public Policy Issues• Management Challenges• Training Staff• Indoor Environments • Outdoor Environments• Head Start • World Forum in Action• Children’s Books• WONDER — NACC Newsletter
MayJune 2013
Important Dates
Ad Space Close Date3/15 Friday
Ad Art Due3/22 Friday
Mail Date 5/2 Thursday
Issue #211
* Subject to change
16
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Editorial Calendar*
16
Special Theme IssueTHE RIGHTS ISSUERights of Children, Families, and Staff
A special issue focused on children, families, and staff to include: strategies, provocations, inspiration, stories, information:
• Professional Development • Environment• Relationships • Access • Curriculum • Parent Involvement • Health• Services • Communication • Policies • Challenges
Regular Features• WONDER — NACC Newsletter
Important Dates
Ad Space Close Date5/17 Friday
Ad Art Due5/24 Friday
Mail Date 7/3 Wednesday
JulyAugust 2013
Conferences and Special Events Magazine Distribution
• National Association for Family Child Care (NAFCC)
July 18-20, 2013
• National Indian Child Care Association (NICCA)
TBA
Issue #212
* Subject to change
17
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Editorial Calendar*
17
Trends• Pre-K Education
Beginnings Professional Development Workshop• Bilingual Children
Feature Articles• Competitive Advantages for Enrollment• Working Together for Change• Children’s Scientific Inquiry• Neighborhood Outreach to Build Teams • Learning Stories with Infants and Toddlers• Legal Issues• Research into Practice• Helping Adults Succeed• Mathematical Learning• Health
Regular Features• Public Policy Issues• Management Challenges• Training Staff • Indoor Environments• Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter
SeptemberOctober 2013
Conferences and Special Events Magazine Distribution
• National Association for Regulatory Adminstration (NARA)
TBA
Important Dates
Ad Space Close Date7/19 Friday
Ad Art Due7/26 Friday
Mail Date 9/5 Thursday
Issue #213
* Subject to change
18
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Editorial Calendar*
18
Trends• Caring for Orphans/Children without Homes
Beginnings Professional Development Workshop• Talent and Passion
Feature Articles• Moving Story Experiences• Sharing Developmental Concerns• How to Take a Meeting• The Wisdom of Children • Outdoor Air Pollution• Conversations with Children• The Impact of Support Staff • Future of Licensing
Regular Features• Public Policy Issues• Management Challenges• Training Staff • Indoor Environments• Outdoor Environments• Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter Conferences and Special Events
Magazine Distribution
• National Association for the Education of Young Children (NAEYC)
November 20-23, 2013
November December
2013
Important Dates
Ad Space Close Date9/20 Friday
Ad Art Due9/27 Friday
Mail Date 11/1 Friday
Issue #214
* Subject to change
19
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Editorial Calendar*Contact Paul Axtell at (206) 328-2196
Paul@ChildCareExchange.com
19
Trends• For Profit Child Care
Beginnings Professional Development Workshop• The Power of Questions
Feature Articles• Simple Classroom Science• Building Bridges through Words• Emergent Curriculum with Preschoolers • Positive Body Image• Really Seeing Children• Developing Friendship Skills• Making Wildlife Real• Research into Practice • Legal Issues• Management• Organizational Change
Regular Features• Public Policy Issues• Management Challenges• Training Staff• Indoor Environments • Head Start• World Forum in Action• Children’s Books• WONDER — NACC Newsletter
Important Dates
Ad Space Close Date12/4/2013 Wednesday
Ad Art Due12/11/2013 Wednesday
Mail Date 1/15/2014 Wednesday
Conferences and Special Events Magazine Distribution
To Be Announced
January February
2014
Issue #215
* Subject to change
20
Media Kit 2013
Contact Paul Axtell at (206) 328-2196Paul@ChildCareExchange.com
Advertisers
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ACEIAllyn & Bacon EducationAngeles GroupAnswers in MotionBCI Burke CompanyBenjamin Moore CompanyBlue Bird CorporationBright Horizons Family SolutionsCarpets for KidsChild BriteChild Welfare League of AmericaChildCare Education InstituteChildPlus SoftwareCollins BusCommittee For ChildrenCommunity PlaythingsConstructive Playthings US Toy CompanyCorbeil BusCrayola/Binney & SmithCurriculum AssociatesDimensions Educational Research FoundationDiscount School SupplyDutch Mill BulbsEllison Educational EquipmentEnvironmentsExcelligence Learning Corp.FoundationsGoogleGraduationPlace.comGrounds for PlayGryphon HouseHATCHHighReach LearningHighScope Educational Research FoundationHuman Services Management Corp.JanibellJonti-Craft, Inc.Joy CarpetsKaplan Early LearningKidstuff PlaysystemsLakeshore Learning
Exchange has worked with loyal advertisers, many who have been with Exchange for over 30 years.Below is a partial list of Exchange advertisers.
Landscape StructuresMaggey SoftwareManta RayMarkel Insurance CompanyMidwest Transit EquipmentMinnesota Child Care R&R NetworkMonsam EnterprisesMotivate TeachersMusic TogetherNACCPNAEYCNational Louis UniversityNational Program for Playground SafetyNova Southeastern UniversityNursery Maid/M J Thiesen Co.Oak Hall IndustriesPearson EducationPersonalized SoftwarePlay & Park StructuresPlay Mart PlaygroundsPlay With a PurposePlayworld SystemsProCare SoftwarePrograms For Parents Redleaf Press Rocky Mountain SunscreenShamrock IndustriesSimplex SolutionsSofterwareStevens IndustriesTeachers College PressTeaching StrategiesTESCOThe Hanen Centre The Pin Man The Source for LearningThomas Built BusesThomco/Thompson Insurance EnterprisesUniversity of CincinnatiUniversity of DaytonWalden UniversityZeager Bros.
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Each issue of Exchange includes a “Preview New Products” feature. Advertisers are invited to submit new product photos and descriptions for possible inclusion in this section at no charge. Be sure to include this great opportunity in your new product launch marketing strategy.
To submit a product for consideration, send a press release and color high-resolution photo to: Preview New Products 17725 NE 65th Street, B-275 Redmond, WA 98052
Or send electronic files by email to debra@childcareexchange.com
www.ChildCareExchange.com PRODUCT PREVIEW 101
JULY/AUGUST 2012 EXCHANGE
To order these products, visit the manufacturer’s website or
for more information on any of these new products, go to:
www.childcareexchange.com/preview
Find out more about these products! www.childcareexchange.com/previewTo submit an item for consideration, send a one-page press release
and color photo to: Preview New Products17725 NE 65th Street, B-275 • Redmond, WA 98052 or e-mail debra@childcareexchange.com.
Inclusion on this page does not imply endorsement by Exchange.
Super Family Play Sets at Becker’s® School SuppliesLet’s give a hero’s welcome to Super Family Play Sets! Finally, children can play out their favorite hero fantasies in a constructive way. Becker’s offers four different family sets, each with five wooden figures — sized just right for block play. The characters are 2-sided; on one
side they are dressed like everyday people; on the back side,
they’re transformed into super characters — ready for brave
deeds and daring rescues! These heroes don’t come with
prescribed stories or traits — it’s up to the players’
imaginations to bring the characters to life. So make room —
when Super Families join the ranks among the other props in the block area, they’ll require lots of space. After all, they do a lot of leaping from tall buildings! See Play Sets at www.SHOPBECKER.com, use keyword: Super Family or call (800) 523-1490.
Schoolscapes Storytelling CircleSchoolscapes’ concept isto get children out into theopen air for as much of theschool day as possible:• To provide them with
stimulating, safe surroundings.• To develop an understanding of and connection with the envi-
ronment.• To be physically fit through movement and exercise and to learn
about materials and their properties through hands-on experi-
mentation and experience. The Storytelling Circle shown is a great example of the products
you can find on Schoolscapes’ website. Create an enchanting Story-
telling Circle with this over-sized StoryTelling Chair. The high back
with its Moon and Star cut-out shapes will make the Storyteller,
young or old, feel like they’re sitting in a mystical throne. Team the
StoryTelling Chair with an arc of Opus Benches and you create a
wonderful, intimate, Storytelling Circle that will draw in the listen-
ers and hold their attention while the tale unfolds. This concept is
also great for singing and music circles. Visit www.schoolscapes.
com for more information.
Miracle Recreation’s Ten Spin™Miracle Recreation has re-invented the traditional design of the merry-go-round (whirl) with the introduction of our new Ten Spin™, which is ADA compliant. Miracle’s Ten Spin incorporates five ergonomic seats and five standing
steps, allowing children to propel themselves by using the
fixed wheel at the top, or pushing from the edge. Miracle’s Ten
Spin promotes physical and social development. Visit
www.miracle-recreation.com for more information.
ABC and Beyond™ — Building Emergent Literacy in Early Childhood SettingsBased on the most current research in emergent literacy development, The Hanen Centre’s ABC and Beyond™ guidebook outlines practical strategies for using book reading and everyday conversations to promote the six building blocks of literacy: oral language, vocabulary, story comprehension, language of learning, print knowledge, and phonological awareness.
www.hanen.org.
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