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TFTD
The 48 Laws of PowerRule 3 and Rule 4
Information as a
Mechanism of Power
Information is Power.
What do you think of this statement now that you know how power works?
How would you define “information”?
Write down as many words as you can that could mean
“Information”
dataknowledge
facts statisticsdetailsopinion
truthevidence
What are the
forms that information takes?
Write down all you can think of?
Numbers wordsmusic
symbolspictures
Stories fables Myths
Legendsmoviessongs
paintings sculpture
How do you judge it?
truthlies
teachingbooks
opinion
How is it conveyed?
How do we receive information?
How is information delivered to us?
Touch sight soundtastesmell
What do we do with information?
Thinking and ConclusionsOpinions and AttitudesActions and Choices
Judgments
Opinions
The law of opinion evidence
Assumptions
Leading Questions
Beliefs
Fault and No fault
Create
What is the role of information in your life?
What do we use it for?
How does it affect you?
How has information shaped you? How would you describe yourself?
How would you describe your world?How would someone from Mars describe
us?
“They love balls and games with balls…”
Information as a mechanism depends on what you are trying
to accomplish…
Power is about Choice
What you wearWhat you buyHow you voteWhat you likeWhat you hateWho you trust
Who you work for
Four key aspects of information
True / False
Shared / Withheld
Information Matrix
True
False
Shared Withheld
Intentional / Unintentional
Intentional FalseIntentional Truth
Unintentional FalseUnintentional TruthIntentional Share
Unintentional ShareIntentional Withheld
Unintentionally Withheld
Instrumental / IncidentalInstrumental False
Incidental Truth Instrumental False
Incidental Truth Instrumental Share
Incidental Share Instrumental Withheld
Incidental Withheld
Intentional Unintentional
Shared
True
False
True
False
Withheld
True
False
True
False
Information Grid
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