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I C C a Global Strategic Partnership
> Contents
WCGC Introduction
Events from around the world
WCGC Player Profile
List of companies
Event promotion (worldwide)
International Coverage
Breakdown of Media
Sponsors
Testimonials
01.
02.
03.
The World Corporate Golf Challenge (WCGC) represents one of the biggest corporate golf tournaments in the world.
Since its inception in 1993 the WCGC has grown to penetrate over one million golfers with golf tournaments promoted and run by official licensees in more than 40 countries.
The World Finals receive coverage from global media partners TIME FORTUNE (print) and Golfing World (TV) with over 45 broadcasters globally with a potential household reach of 350 million.
In 2013 WCGC was proud to celebrate the 20th anniversary in Scotland, the house of golf.
> WCGC
> Events around the world
Licensing Model• WCGC secure licensed partners
from around the world with the
expertise and knowledge required
to develop the brand and rights
in their respective territory
(sports marketing agencies, event
management companies, travel
agents, golf facility owners or media
owners).
• Licensees promote the event
locally, regionally and nationally
(event advertising, promotions and
PR) in association with print, TV,
and internet media partners.
Event Format - national events• The WCGC competition
is played at various levels
including club, local and
regional culminating in a
national final. The number of pre-qualifying and regional
rounds is up to the sole
discretion of the licensee.
• Events commence with
qualification round(s) with the top team(s) progressing to
the next competition round.
Qualifying events may be “open”
to any company registered
in the licensed territory or
restricted “By invitation only”.
Licencees
ROAD TO 2015 WORLD FINAL
LICENSEES*
Austria, Bahrain, Colombia, Croatia,Guatemala, Kuwait, Mexico, Moldova,Morocco, Oman, Qatar, Saudi Arabia,Serbia, Switzerland, Thailand.
UNDER NEGOTIATION
AngolaArgentinaBelgiumBelizeBrazilCayman IslandsCanadaChileChinaCyprusCzech RepublicDominican RepublicEnglandEstoniaFinlandFranceGermanyHong KongIcelandIndiaIndonesiaItalyJapanKazakhstanLuxemburg
MacaoMauritiusMexicoNew ZealandNigeriaPakistanPanamaPolandPortugalReunionRussiaScotlandSlovakiaSloveniaSouth AfricaSpainSwedenThe NetherlandsTurkeyUAEUruguayUSAVenezuelaVietnamWales
*Expected
> WCGC Player Profile
“REACHING A GLOBAL BUSINESS COMMUNITY IN A CONTROLLED AND TARGETED ENVIRONMENT”
Update: Sep 2014
Our previsions for the
next five years is keep growing in Asia and N.America
> List of companies
COMPANY
ACCENTUREAMERICAN EXPRESSBANCA POPOLARE DI SONDRIOBANCO PORTUGUÉS DE INVESTIMENTOBANTRABBARCLAYSBBVABNP PARIBASCITIBANK INTERNATIONALCLIFFORD CHANCEDELOITTEEMBRASEENDESAERICSSONESEN YACHTGOLDMAN SACHSIRSHAD
COMPANY
JULIUS BAERLINKLATERSLOUIS VUITTONMC DONALDSMEDTRONICMICROSOFTNOKIA SIEMENS NETWORKSP&O NEDLLOYDPFIZERPORSCHE IBERICARAMCO EUROPEREPSOLROLLS ROYCESOFITELTATA DOCOMOTNTVISA INTERNATIONAL
TITLE
Partner
Director
Director
Director
President
Director
Director
Managing Director
Executive
Partner
Partner
Director
Director
Manager
Owner
Vice-President
Manager
TITLE
Director
Partner
Director
Managing Director
Manager
Engineer
Senior Specialist
Manager
Director
Director
President
Director
General Manager
General Director
Chief Operating OfficerDirector
Manager
Following you can find a sample of the type of companies and profile of players that participate in WCGC.
> Event promotion (worldwide)
EXPECTED MEDIA VALUE IN EXCESS OF 5 MILLION EUREXPECTED MEDIA REACH IN EXCESS OF 20 MILLION
The World Corporate Golf Challenge
delivers an extensive marketing and
promotions campaign through a
variety of communication channels.
PR & MediaA selection of journalists and media
contacts will be invited to attend the
World Final personally and provide pre
and post event editorial coverage for
the event.
WCGC distribute pre and post event
press releases to an extensive media
list including golf, business and lifestyle
publications.
Local licensed events receive coverage
from national media partners, TV and
specialist press (golf, business and
lifestyle).
Newsletter campaignQuarterly newsletter is circulated to
WCGC’s global database providing
great exposure to the event and all
associated sponsors
Online campaignThe World Corporate Golf Challenge
website is a global resource of event
information for players, sponsors and
media including a national microsite
(per territory), centralised registration
system, news articles, interviews and
sponsor features.
Social MediaLive Blogging will combine rich
editorial (comments, polls, images,
etc.) and social media content with
timely sponsor adverts across multiple
platforms; connecting the targeted
audience on a global scale.
> International Coverage
The World Corporate Golf Challenge
enjoys a vast expanse of international
media coverage year round.
The World Finals (our flagship event), receives television coverage in over
60 countries and inflight programmes across 14 international airlines (as
part of the Golfing World Programme (value over 1 million EUR) and
extensive promotion from our global
print media partners TIME FORTUNE
Magazine (value over 244,200 EUR).
EVENT BROADCASTED IN OVER 60 COUNTRIES POTENTIAL HOUSEHOLD REACH OF 350 MILLIONPRINT MEDIA REACH IN EXCESS OF 2 MILLION OF PREMIUM TARGET READERS
Time / Fortune
National + local
WCGC website, social media
> Breakdown of media
SPORTS CHALLENGE 68, 15 DICIEMBRE 2011012-
IBERIA Y SU DECIDIDA APUESTAPOR EL DEPORTE ESPAÑOL
GOLF
Una de las señas de identidad de Iberia es su defensa de los valores del deporte espa-ñol. Por ello, la aerolínea es patrocinadora de eventos en toda clase de deportes, desde los mayoritarios como el fútbol o el baloncesto, a los que, a pesar de tener un gran número de practicantes y aficionados, acaban siendo desplazados a otro nivel por las publicaciones deportivas. Iberia siempre ha asociado sus valores a los que representa el deporte español, por eso en todo momento ha mostrado su apoyo, ya sea dentro del patrocinio de eventos o competi-ciones, o colaborando en el transporte de los deportistas a las ciudades donde tienen que competir. De esta manera, Iberia participa actualmente en el copatrocinio del equipo Telefónica en la Volvo Ocean Race, que tras ganar la primera etapa, se ha convertido en el líder provisional de esta muy exigente prueba que pone a prue-ba los límites de hombres y barco. Y es que “en esta regata no hay relajación posible”, tal
y como asegura el capitán del barco, el ali-cantino Pepe Ribes. En el apartado de deportes de masas, y sin echar la vista muchos años atrás, la aerolínea fue la encargada de llevar y traer de vuelta, a la Selección Española de Fútbol que fue cam-peona del mundo en Sudáfrica en 2010 y a la Selección de Baloncesto, medalla de oro en el Eurobasket de Lituania de este año. Asimismo, en la actualidad, la Selección de Balonmano Femenina ha escogido a la aero-línea española para disputar en Sao Paulo el Campeonato del Mundo que dio comienzo el pasado 2 de diciembre y se extenderá hasta el próximo domingo. El equipo se presentó en la ciudad brasileña con el objetivo principal de meterse entre los ocho primeros para garan-tizarse una plaza en los torneos preolímpicos. Como no podía ser de otra manera, la relación entre Iberia y el mundo del deporte es de ida y vuelta. Así, los deportistas también se inte-resan por las características de la compañía, como Rafa Nadal, que visitó las instalaciones de Iberia en Madrid para ver el funciona-miento de los hangares.
Texto: Antonio CastañoFotos: Iberia
Abajo, la selección nacional de fútbol, tras la consecución del Mundial de Sudáfrica. A la derecha, arriba, el barco Telefónica, que Iberia copatrocina. En el centro, el tenista Rafa Nadal cuando visitó las instalaciones de la aerolínea. Abajo, la selección nacional de baloncesto a su regreso del Europeo de Lituania, donde consiguieron la medalla de oro
SC68 14 Diciembre 2011 4.indd 12 07/12/11 14:27
WORLD CORPORATE GOLF CHALLENGE MEDIA BREAKDOWN
Total Value: 1.160,000
Golfing world (T ) minute features broadacsters, 60 countries, potential household reach 0 million
6 0.000
Golfing World ( nflight) minute feature airlines month 0, 000
Golfing World ( how) minute features month 0,000
Global Print -TIME & FORTUNE Magazine
Space Distribution (circulation) Frequency Value (EUR)
Total Media Value: 244,200 Total Circulation: 1.242,016
T ( dition) ouble page advertorial ( page (WCGC) page (sponsor))
. . Wee l ,000
FO T ( dition) ouble page advertorial( page (WCGC) page (sponsor))
0 , times per annum 6 , 00
ll values are sub ect to change in line fluctuating currenc rates
TV Media Benefit Programme Pro Distibution Transmissions Value (EUR)
> Sponsors
WORLD FINAL PARTNERS
LOCAL SPONSORS
This is a sample of the type of sponsors at an international and national level.
> Testimonials - sponsors
I want to thank you very much for this
wonderful event last week at Sotogrande,
under the sun of Andalucia. It was a
great pleasure to come with the first French Team to participate at the 21st
WCGC World Final.
We really appreciate the spirit of
the event and the quality of your
organisation. Eric and Christophe were
very happy to have the opportunity
to play this fabulous competition, and
ranked in the Top Ten.
The NH Almenara Resort was a really
good place. La Reserva Sotogrande a
wonderful & challenging Golf Course
Thanks to you and to all your staff.
Philippe Soleillant – PSO
France License Holderº
Congratulations are in order for hosting
such a wonderful event set in beautiful
settings, everything was just perfect
(except for our golf!!!), well done. Myself
and my partner John, are very happy to
be part of this extended family.
Ashwani Sood
Mauritius License Holder
Thank you again for having me at the
WCGC again this year - what a brilliant
event it was. I thought this one was
excellent in every way so congratulations
to you and the team on a job well done.
You were the perfect hosts and everything
just worked brilliantly. The venue, hotel,
weather(!), Messrs Pinero and Holmes,
La Reserva. It was all first class.
Jeremy Dale
WCGC Ambassador
Firstly congratulations on what was undoubtedly a
most successful event and a credit to you and all your
team. Douglas and I thoroughly enjoyed the golf, the sociability and the lovely Spanish weather. We met so many people during the week and now e-mails are
taking place.
You can deservedly be proud of what you achieved
last week. The World Corporate Golf Challenge Final Event is clearly going from strength to strength and
you have clearly established an excellent formula,
combining the game of golf with a great competitive
spirit, lots of fun and unashamedly allowing
commercial contacts to be made.
Deirdre Kinloch Anderson
Kinloch Anderson Limited
Brian and I had a great time at the WCGC
event this year and I am so grateful for
having had a chance to be involved this
year. I’ve told all the Pacific Links people that we really need to ramp up our
involvement with it in the future. Thank you.
Timothy M. Papp, Esq.
Timothy M. Papp & Associates, LLC.
WORLD CORPORATE GOLF CHALLENGE www.worldcorporategolfchallenge.com
ICC International Chamber of Commercewww.iccwbo.org
WCGCOliver Dury - Sales Directorodury@worldcorporategolfchallenge.comTelefone. +44 7940 50 78 92skype: oliver.dury.wcgc
ICC International Chamber of Commerce Jeffrey HardyTelefone. +33 (0) 1 49 53 28 28jeffrey.hardy@iccwbo.org
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