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kewirausahaan universitas andalas
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Kiat Efektif Menjual
1. Penampilan (Performance)
Menarik perhatian konsumen Memberikan keindahan Menimbulkan kesenangan Tidak membosankan Menjadi kenangan
2. Pelayanan (Service)
Keramah-tamahan dan senyum Menyenangkan langganan Mampu menarik perhatian Mengesankan Menimbulkan keakraban
3. Kualitas (Quality)
Jaminan keaslian barang jualan Tidak menimbulkan efek negatif Selalu terkontrol Menimbulkan kepuasan Produk sesuai dengan harapan
4. Lokasi (Place)
Mudah dijangkau Strategis Tidak sering berpindah Bersih dan indah dipandang mata Nyaman dan aman
5. Harga (Price)
Wajar/tidak berlebihan Kepastian/tidak sering berubah Tidak mengecewakan Tidak lebih mahal dari pesaing Tidak mengambil keuntungan
besar
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN
GAMBAR 1
PEMBELI
KEBUDAYAAN SOSIAL PERSONEL PSIKOLOGIS
SUB-BUDAYA
KELAS SOSIAL
BUDAYA
PERANDAN STATUS
KELUARGA
KELOMPOKRIJUKAN
KEPRIBADIANDAN
KONSEP DIRI
KEADAAN EKONOMI
GAYA HIDUP
USIA DANSIKLUS
PEKERJAAN
KEPERCAYAAN DAN
SIKAP
PEMBELAJARAN
PERSEPSI
MOTIVASI
A. PASAR TANPA SEGMEN
1A2
3B
B. SEGMENTASI PENUH
C. SEGMENTASI PASAR MENURUT GOLONGAN
PENDEKATAN PASAR 1, 2, DAN 3
D. SEGMENTASI PASARMENURUT KELOMPOKUMUR A DAN B
E. SEGMENTASI PASARMENURUT KELOMPOKPENDAPATAN DAN UMUR
DARI GAMBAR DI ATAS TERLIHAT MASING-MASING SEGMENTASI PASAR MEMILIKI KEINGINAN DAN KEBUTUHAN SENDIRI YANG KHAS. PENJUAL HARUS DAPAT MERANCANG SATU PROGRAM PEMASARAN BAGI MASING-MASING PEMBELI DAN BANYAK LAGI KARAKTERISTIK YANG DIGUNAKAN DALAM SEGMENTASI PASAR.
1A
A
SEGMENTASI PASAR
SEMBOYAN
PENJUAL YANG SUKSES ADALAH YANG MAMPU MEMBERIKAN
TINGKAT KEPUASAN TINGGI KEPADA KONSUMEN
JAGUNG BAKAR MULTIRASA
ASIN ASIN PEDAS PEDAS MANIS ASIN SAOS TOMAT SAOS KEJU MANIS ASIN KUAH RUJAK
MENJADI PERAWAT KAYA ITU GAMPANG
Why Nursing?
Its About Helping People The #1 reason to
become a nurse is because you care about people
You have an opportunity to make a difference every day
Be there for those you love
Nurses care for many different kinds of patients
Nurses Can Do Anything!
Nurses Can Do Anything!
Sometimes very sick patients
Nurses Can Do Anything!
And sometimes, just really small patients
Nurses can work in all types of environments
Nurses Can Do Anything!
Places you know like medical offices...
Nurses Can Do Anything!
hospitals...
Nurses Can Do Anything!
And schools...
Nurses Can Do Anything!
And places you maybe didnt know about, like helicopters
Nurses Can Do Anything!
laboratories
Nurses Can Do Anything!
cruise ships
Nurses Can Do Anything!
the military
Nurses Can Do Anything!
and jobs using computers and technology
Nurses Can Do Anything!
Nurses can work anywhere in the world
Nurses Can Do Anything!
Lots of Schools to Choose From Over 100 nursing
programs in California
2 and 4 year programs offering schedules that meet your needs
The more education you have, the more $$$ you can earn
California salaries for new RNs are between $50,000 and $60,000 per year
Sign-on bonuses are being advertised at up to $10,000 in some areas
The Pay is Great
Youll Meet Great People
Nursing is a lot of fun
Nurses work with others who also want to make a difference in the world
Working 12 hour shifts you work only three days a week!!
Work while you further your education
Have time to do other things
Nursing Is Your Ticket to Opportunities in...
Emergency Rooms Pediatrics Operating Rooms Schools Peace Corps Community Clinics and MORE
Bonus Points Educator Author Consultant Lawyer Physician Entrepreneur Directors The BOSS!
Pop Quiz:Do you know a nurse?
Can you guess which one of these people is a nurse?
THEY ALL ARE!NurseCase
ManagerThe Boss Nurse
Educator
NurseResearcher
NurseAnesthetist
NurseConsultant
So, How Can I Get Started?Do the best you can
in school (a little math and science wont hurt)
Start planning to go to college today. Talk to your parents, guidance counselor or teacher
Training Programs
Community College - ADN in 2 years University - BSN in 4 years Web sites to explore
www.choosenursing.com www.nursing2000inc.org www.nursesource.org
Lets Practice Being A Nurse...
Be A Nurse Workshop... Temperature Pulse Blood Pressure
Lets Practice Being A Nurse...
Temperature normal is 98.6 F
Lets Practice Being A Nurse...
Pulse normal is 50-100
beats per minute
Lets Practice Being A Nurse...
Blood Pressure normal is 120/80
What Youre Learning... Systolic (first sound you
hear) indicates how hard you
are pumping blood through your body
What Youre Learning... Diastolic (last sound you hear)
indicates how long it takes for the chambers of your heart to refill with blood
Event Name________Date:__________
Name_____________________
Temperature__________
Pulse__________
Blood Pressure________
Nurses Can Do Anything! Workshop
Event Name________ Date:___________
Name_____________________
Temperature__________
Pulse__________
Blood Pressure________
choosenursing.com
Nurses Can Do Anything! Workshop
Check out ChooseNursing.Com for more information on nursing...
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