Ted Talk

"There's a map for that.” Photograph. At&t, Verizon face off in TV ads. Associated Press, 27. Vov. 2009. Web. 15 Apr. 2015.

Scott, Walter. Photograph. Are the Kids' Answers in AT&T's 'It’s Not Complicated' Commercials Real or Scripted?. Parade Publications Inc., 6 July 2013. Web. 15 Apr. 2015.

Ssteroline. Photograph. YOU DON'T HAVE TO PRETEND WITH ME. Tumblr, n.d. Web. 15 Apr. 2015.

"Samsung I9300 Galaxy S III.” Photograph. Samsung I9300 Galaxy S III- Full Phone Specifications. GSMArena.com. n.d. Web. 15 Apr. 2015.

Photograph. "Apple - IPhone - IPhone 4s Technical Specifications." Apple - IPhone - IPhone 4s Technical Specifications. Apple Inc. Web. 15 Apr. 2015.

Photograph. "Samsung SCH-U340 in Nigeria, SCH-U340 Specifications, Features & Reviews | 91mobiles.com." 91mobiles. 91digital Web Private Limited, n.d. Web. 15 Apr. 2015.

Samsung Galaxy S3

"Samsung I9300 Galaxy S III.” Photograph. Samsung I9300 Galaxy S III- Full Phone Specifications. GSMArena.com. n.d. Web. 15 Apr. 2015.

iPhone 4s

Photograph. "Apple - IPhone - IPhone 4s Technical Specifications." Apple - IPhone - IPhone 4s Technical Specifications. Apple Inc. Web. 15 Apr. 2015.

Samsung SCH U340

Photograph. "Samsung SCH-U340 in Nigeria, SCH-U340 Specifications, Features & Reviews | 91mobiles.com." 91mobiles. 91digital Web Private Limited, n.d. Web. 15 Apr. 2015.

Smith, Aaron. “Percent of Adults who Go Online.” Graph. Older Adults and Technology Us. Pew Research Center, 3 Apr. 2014. Web. 15 Apr. 2015.

5

Smith, Aaron. “% of internet users in each age group who go online.” Graph. Older Adults and Technology Us. Pew Research Center, 3 Apr. 2014. Web. 15 Apr. 2015.

Smith, Aaron. “One Quarter of seniors use online social networks.” Graph. Older Adults and Technology Us. Pew Research Center, 3 Apr. 2014. Web. 15 Apr. 2015.

Increase in Revenue > Increased Advertising Costs = Increased Profits

Works Cited

Cole, Catherine, et al. "Decision Making and Brand Choice by Older Consumers." Marketing Letters 19.3/4, Seventh Tri-

Annual Choice Symposium (2008): 355-65.

Derrick, Paul E. How to Reduce Selling Costs,. Garden City, New York, Doubleday, Page & company, 1919: 1-6.

"Mobile Phone & Smartphone Market Worth $341.4 Billion By 2015 – New Re." PRWeb. Vocus PRW Holdings, 13 Oct.

2013. Web

"Mobile Technology Fact Sheet." Pew Research Centers Internet American Life Project RSS. Pew Research Center, 27 Dec.

2013. Web.

"Older Adults and Technology Use." Pew Research Centers Internet American Life Project RSS. Pew Research Center, 3

Apr. 2014. Web.

Pringle, David. “Softer Cell: In Mobile Phones, Older Users Say, More is Less; all the Features just Confuse, they Tell

Vodafone, so it Tries Making a Simple One; Pushback from Young Staffers,” Wall Street Journal. (2005).