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© 2018 Software AG. All rights reserved.
TECHNOLOGY PLATFORMSTRATEGY
Dr. Wolfram JostChief Technology Officer
Capital Market Day 2018
March 12, 2018
2 |
SAFE HARBOR
© 2018 Software AG. All rights reserved.
This presentation includes forward-looking statements based on the beliefs of Software AG management.
Such statements reflect current views of Software AG with respect to future events and results and are
subject to risks and uncertainties. Actual results may vary materially from those projected here, due to factors including changes in general economic and business conditions, changes in currency exchange, the
introduction of competing products, lack of market acceptance of new products, services or technologies and
changes in business strategy. Software AG does not intend or assume any obligation to update these
forward-looking statements.
This presentation constitutes neither an offer nor recommendation to subscribe or buy in any other way
securities of Software AG or any of the companies that are members of the Group at present or in the future,
nor does it form part of such an offer and it should not be understood as such. This presentation does not
constitute an offer of sale of securities in the United States of America. Securities may not be offered or sold
in the United States of America without registration or exemption from registration in accordance with the U.S. Securities‘ Act of 1933 in its currently valid form.
3 | © 2018 Software AG. All rights reserved.
Gartner, October 2017
WHY ARE WE MORE RELEVANT THEN EVER?
“A Digital Business Technology Platform
Is Fundamental To Scaling
Digital Business”
4 |
YOUR DIGITAL BUSINESS PLATFORMYOUR DIGITAL FUTURE WITHOUT COMPROMISE
+HYBRID
CLOUD
ONPREMISE
ANALYTICS & DECISIONSStreaming Analytics & Artificial IntelligenceIn-Memory Data
PROCESS & APPLICATIONS Dynamic Process AutomationLow-Code Applications
INTEGRATION & APIHybrid Integration API Management
DEVICESDevice ConnectivityDevice Management
BUSINESS & IT
TRANSFORMATION
Process Transformation &
Management
Governance, Risk &
Compliance
Portfolio Management
Enterprise Architecture
Management
INT
ER
NE
T O
F T
HIN
GS
powered by
ARIS & ALFABET
powered by
CUMULOCITY
powered by
WEBMETHODS
powered by
TERRACOTTA & APAMA
powered by
WEBMETHODS
© 2018 Software AG. All rights reserved.
Reduced ComplexityEconomies of Scale
Continuous User Experience
MegaPaas
Integrated Set of singlefunction PaaS
5 |
PLATFORM VS PACKAGED APPLICATION
© 2018 Software AG. All rights reserved.
INNOVATION OWNERSHIP
Packaged Applications Digital Platform Applications
• Process logic
• Task logic
• Decision logic
• Analytics logic
• Event logic
• Integration logic
Inn
ova
tion
Built-in, interwoven types of logic:
Process Engine
Task Engine
Scoring Engine
Rules Engine Integration Engine
Analytics Engine
Ag
no
stic
, sta
ble
Platform Container
Device Engine
Event Engine
UI Engine
Business Logic
Application User Interface
Decision logicProcess logic
Task logic Analytics logic
Event logic
Integration logic
6 |
DIGITAL BUSINESS PLATFORM
© 2018 Software AG. All rights reserved.
PaaS PERSPECTIVE
Pa
aS
…
Data Sources
API portal & gateway
Devicemanagement
Applicationintegration
Cloud & Big Dataintegration
Processautomation
Task & workmanagement
Low code appdevelopment
Dashboards &Visual analytics
In-Memory store & compute
Alerts &actions
Predictive analytics
Streaminganalytics
Deviceconnectivity
Process design & analysis
Portfoliomanagement
Existing IT
Resources• Stable
• Mature
• Complex
• Expensive
• Standardized
New Digital
Applications• Agile
• Flexible
• Innovative
• Differentiating
• Outcome oriented
Digital Business Applications
Customer Experience
Management
Predictive Asset
Maintenance
Digital Enterprise
Twin
Audit & Risk Management
Supply Chain
Efficiency
Digital Workplace
ERP
7 |
MEGAPaaS PROVIDERS
© 2018 Software AG. All rights reserved.
PREVENT UNNECESSARY LOCK-INS
Software AG
No Lock-in
SaaS SaaS SaaS
PaaS
IaaS IaaS IaaS
Oracle/Microsoft
Full Lock-in
SaaS
PaaS
IaaS
Amazon/Google
IaaS Lock-in
No Multi-Cloud
PaaS
IaaS
SAP/Salesforce
SaaS Lock-in
SaaS
PaaS
SaaS focus Independent
8 |
HOW TO DIFFERENTIATE FROM SINGLEPaaS PROVIDERS
© 2018 Software AG. All rights reserved.
SOFTWARE AG AS MEGAPaaS VENDOR
Software AGMule, Appian, PTC, Boomi, …
Singlefunction Paas
bpmPaaS
Multifunction Paas
iPaaS
apiPaaS
MegaPaas
iPaaS apiPaaS
aPaaS bpmPaaS
IoTPaaS bpoPaaS
eamPaaSevent processing
PaaS
Tactical Strategic (long term relationship)
9 |
SOFTWARE AG
© 2018 Software AG. All rights reserved.
PaaS MARKET RELEVANCE
Oracle
SAP
IBM
Microsoft
…
Giants
Appian
Mule
PTC
Dell Boomi
…
Singlefunction Paas Independent MegaPaas
Full Lock-in Only tactical
High Complexity
Strategic
“modern mainframes” Independent (SaaS, IaaS)
10 | © 2018 Software AG. All rights reserved.
CLOUD STRATEGY
11 |
SOFTWARE AG CLOUD
© 2018 Software AG. All rights reserved.
CURRENT & FUTURE STATE
ARIS
Cloud
Alfabet
Cloud
Integration
Cloud
IoT
Cloud
CUMULOCITY
Agile Apps
Cloud
API
Cloud
Aligned positioning
Unified user experience
Cross-product use-cases
Unified hosting platforms and operations
Hybrid/migration use-cases
Software AG Cloud
B2B
Cloud
ARIS
Cloud
Alfabet
Cloud
Integration
Cloud
IoT
Cloud
CUMULOCITY
Agile Apps
Cloud
API
Cloud
B2B
Cloud
2013 2013 2014
2013 2017
2018
2018
2017
12 |
FUTURE STATE
© 2018 Software AG. All rights reserved.
SOFTWARE AG CLOUD
First name
Last name
Company
Country
Start free trial
Integration
Powered by
webMethods
Applications
> Integration
Configure
+ Add applications
Accounts
Users
Roles
Payment
API Gateway
Powered by
webMethods
IoT Cockpit
Powered by
Cumulocity
IoT Devices
Powered by
Cumulocity
LPWAN
ConnectorPowered by
SigFox
Industrial
IoT PackagePowered by
Adamos
Platform apps Software AG solutions Partner solutions� � �
Explore, discover and
add additional capabilities from Software AG and
partners
Low-touch entry
from microsites
LAND EXPAND
13 | © 2018 Software AG. All rights reserved.
CUMULOCITY IOT
14 |
SOLUTION ACCELERATORS
PROCESS & APPLICATIONProcess
automation
INTEGRATION & API
ANALYTICS & DECISIONS
DEVICES
CUMULOCITY IOT KEY CAPABILITIES
© 2018 Software AG. All rights reserved.
BASED ON FUTUR PROOF TECHNOLOGY
BUSINESS & IT
TRANSFORMATION
PROCESS &
APPLICATIONS
ANALYTICS &
DECISIONS
INTEGRATION &
API
DEVICES
INT
ER
NE
T O
F T
HIN
GS
Process
analytics
Business strategy
& planning
Design &
analysis
Risk & compliance
management
Portfolio
management
Enterprise
architecture
Customer
journeys
B2B & managed
file transfer
API & service
catalog
API
gateway
API
portal
Master data
management
Edge
services
Device
management
Device
agents
Device
connectivity
Application
integrationMessaging
Cloud & Big Data
integration
Mainframe &
data integration
Process
automation
Case
management
Mobile
enablement
Task & work
management
Rules
management
Content
management
Dynamic
orchestration
Robotic process
automation
Low code app
development
Visual
analytics
In-Memory
store & compute
Machine
learning
Event routing
& persistence
Alerts &
actions
Distributed
caching
Predictive
analytics
Streaming
analytics
Edge
analytics
IoT
all devices, all networks, all verticals, all use cases
+HYBRID
CLOUD
ONPREMISE
EDGE
DEPLOYMENT
MODELS
…
Device
connectivity
Messaging
Edge
services
Device
agents
Cloud & Big Data
integration
Rules
management
Event routing
& persistence
Machine
learning
Edge
analytics
API
portal
Mobile
enablement
Streaming
analytics
Low code app
development
Device
management
API & service
catalog
Alerts &
actions
Distributed
caching
Application
integration
In-Memory
store & compute
Visual
analytics
API
gateway
Predictive
analytics
Process
automation
Device
connectivity
Messaging
Device
agents
Rules
management
Event routing
& persistence
Machine
learning
Edge
analytics
Mobile
enablement
Streaming
analytics
API & service
catalog
Distributed
caching
Application
integration
In-Memory
store & compute
Visual
analytics
API
gateway
Predictive
analytics
Cloud & Big Data
integration
Alerts &
actions
Edge
services
Device
management
API
portal
Low code app
development
Digital Business Platform
15 | © 2018 Software AG. All rights reserved.
KEY PLATFORM CAPABILITIES
all devices, all networks, all verticals, all use cases
…
DEVICES
INTEGRATION & API
ANALYTICS & DECISIONS
PROCESS & APPLICATIONS
SOLUTION ACCELERATORS
Developer SDK
& Open APIs
Metering
& Billing
Device
Agents
Edge
Services
Device
Connectivity
Device
Management
Smart Rules
Data StoragePredictive
Analytics
Edge
Analytics
Streaming
Analytics
Visual
Analytics
Industrial IoT
Vehicle
Tracking
Condition
Monitoring
Predictive
Maintenance
DEPLOYMENT
MODELS
+HYBRID
CLOUD
EDGE
ON-PREMISES
TRUE
MULTI-TENANCY
SECURITY
SCALABILITY & HIGH AVAILABILITY
API
Management
Big Data
IntegrationApplication
Integration
Cloud
Integration
Workflow
Automation
Case & Task
Management
High-Control
App Dev
App
HostingLow-Code App
Development
Rules
Management
Messaging
Master data
management
16 |
REAL TIME ANALYTICS
© 2018 Software AG. All rights reserved.
APPLIES CONCEPT OF LAMBDA ARCHITECTURE
Connecte
d A
pplic
ations &
Thin
gs
Real T
ime A
pplic
atio
ns
Speed Layer
Streaming AnalyticsPredictive
Model ExecutionIn-Memory
Store
Batch Layer
Stored Data Batch Analytics Machine Learning
ContextEnrichment
Analyticalstorage
ContinuousLearning
Serv
ing L
ayer
Real-time
Insight
Hindsight
ForesightAlerts,
Decisions,Actions
Universal Messaging
Connect&
Integrate
Device, Cloud,
Enterprise IT,
Production IT
ERP
Cust
CRM
17 |
DISTRIBUTED IIOT ARCHITECTURE
© 2018 Software AG. All rights reserved.
ANALYTICS AT ANY LEVEL
IoT Device(Agents)
Thin Edge(On-Premises
Gateway)
Thick Edge(On-Premises
Server)
Private Cloud(Dedicated)
Public Cloud(Shared)
18 |
USE OF MACHINE LEARNING
… operationalizes these models to enable organizations to respond intelligently.
© 2018 Software AG. All rights reserved.
… uses machine learning to allow organizations build models that represent patterns of behavior.
Predictive Analytics Streaming Analytics
19 |
SOFTWARE AG RANKED AS A LEADERTHE FORRESTER WAVE™: STREAMING ANALYTICS, Q3 2017
Source: The Forrester Wave™: Streaming Analytics, Q3 2017, Forrester Research, Inc., September 7, 2017
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of
Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is
plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not
endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available
resources. Opinions reflect judgment at the time and are subject to change.
“Software AG’s Apama continues to be a broadly applicable and perennially capable streaming analytics platform.” “With its recent acquisition of Cumulocity, Apama deeply extends its reach deeper into industrial IoT use cases by providing device management, digital twin, and other connectivity-oriented services.” “There is no stopping Apama to become the real-time engine for digital transformation that extends all the way from the factory floor to direct customer interactions.”
© 2018 Software AG. All rights reserved.
20 |
ADAMOS.COM
© 2018 Software AG. All rights reserved.
21 |
ADAMOS.COM 21
22 |
SOFTWARE AG @ SIEMENS MINDSPHERE
© 2018 Software AG. All rights reserved.
HEADER OF RELATED PRESS RELEASE FROM NOVEMBER 23, 2017
SIEMENS STRENGTHENS ITS IOT OPERATING SYSTEM MINDSPHERE THROUGH
TECHNOLOGY PARTNERSHIP WITH SOFTWARE AG
Software AG (Frankfurt TecDAX: SOW) and Siemens AG today announced a partnership to strengthen the presence
of the cloud-based open Internet of Things (IoT) operating system MindSphere across industries. MindSphere
supports industrial companies in their digital transformation and offers a development platform to a broad customer
base where companies can integrate their own applications and services to promote IoT innovations. Software AG
brings the highly scalable components of its Digital Business Platform to MindSphere, which help customers to
flexibly manage networks of millions of end devices.
23 | © 2018 Software AG. All rights reserved. For internal use only
24 | © 2018 Software AG. All rights reserved. For internal use only
25 | © 2018 Software AG. All rights reserved.
ENTERPRISE DIGITAL TWIN
26 |
ENTERPRISE
PREPARES YOU FOR THE MARKET BASED DIGITAL TRANSFORMATION
• Gain greater insight into how assets are contributing to business operations
• Simulate changes and evaluate the effects
• Predict, inform, and warn against incurring unnecessary costs or unwisely squandering
resources
ENTERPRISE DIGITAL TWIN
© 2018 Software AG. All rights reserved.
27 |
DESIGN YOUR “DIGITAL ORGANIZATIONAL TWIN”
© 2018 Software AG. All rights reserved.
WITH ARIS
OR
GA
NIS
AT
ION
PR
OD
UC
TS
CU
ST
OM
ER
JO
UR
NE
YS
PR
OC
ES
SE
SR
ISK
SIT
SY
ST
EM
S
ENTERPRISE REALITY
ENTERPRISE REALITY
28 | © 2018 Software AG. All rights reserved.
HYBRID INTEGRATION & API
29 |
HYBRID INTEGRATION
© 2018 Software AG. All rights reserved.
DRIVING “PERVASIVE” CONNECTIVITY
HybridIntegration
“Things”
Mobile Apps
Social NetworksOn-Premises
Applications and Data Sources
Business
Process
Networks
Business
Partners
Subsidiaries
SaaS/Cloud
Services
EDW Mart
MDM
30 |
HYBRID INTEGRATION HYBRID INTEGRATION
Citizen Integrators
• Needs maximum agility
• Needs option to expand to enterprise class
Citizen Integrator
Power users
• Bring your own code (Lift and Shift)
• Packaged as microservices
IT Specialist
HYBRID INTEGRATIONBI-MODAL CAPABILITIES
Mode 1Mode 2
Ad-hoc Developers
• Shadow IT (LOB IT)
• Agile execution of LOB projects
Ad-hoc Developer
© 2018 Software AG. All rights reserved.
31 |
INTRODUCING WEBMETHODS API CLOUD
© 2018 Software AG. All rights reserved
32 |
WEBMETHODS API MANAGEMENT PLATFORM
API Catalog
• Define your APIs• Manage API lifecycle
• API governance• Impact analysis
API Portal
• Promote APIs• Document usage
• Enable registration• Community and
collaboration
• Testing
API Consumption
• Consume SaaS / PaaS APIs• Connectors to SaaS apps
• Runtime governance policies• API consumption governance
API Gateway
• Protect your APIs from
unregistered usage• Protect your backend
systems from malicious attacks
• Monitor and track usage
for monetization and product improvement
© 2018 Software AG. All rights reserved
33 |
SOFTWARE AG RANKED AS A LEADER
© 2018 Software AG. All rights reserved.
Source: The Forrester Wave™ Hybrid Integration For Enterprises, Q4 2016, Forrester Research, Inc., November 18, 2016
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of
Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is
plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not
endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available
resources. Opinions reflect judgment at the time and are subject to change.
“Software AG's DBP Integration Platform provides typical integration capabilities, including orchestration, transformation, messaging, advanced routing, and wizard-based tooling. Its platform supports multiple integration patterns, including data integration and long-running transactions.”
THE FORRESTER WAVE™: HYBRID INTEGRATION FOR ENTERPRISES, Q4 2016
Robotic Process Automation&
Application Development
35 |
DYNAMIC APPSINTEGRATED RPA, PROCESS AND CASE MANAGEMENT
© 2018 Software AG. All rights reserved.
WEB SHOPDATABASESSAP CRM
Adapter Adapter Adapter Adapter
Service ServiceService Service
Start
Task/Case
Task/Case End
Human workforceVirtual workforce Hybrid workforce
WORK AUTOMATION AND
COORDINATION
DYNAMIC PROCESS
ORCHESTRATION
PREDICTIVE, CLOSED-LOOP
ANALYTICS
MARKET LEADING
INTEGRATION CAPABILITIES
LOW-CODE DEVELOPMENT
AND PROGRAMMING
BACKENDS
INT
EG
RA
TIO
NO
RC
HE
ST
RA
TIO
NW
OR
K
New
36 | © 2018 Software AG. All rights reserved.
CONTINUOUS USER EXPERIENCE – DBP DELITE
37 |
APPLYING DELITE LEVEL ONE10.1 RELEASE
© 2018 Software AG. All rights reserved.
38 | © 2018 Software AG. All rights reserved.
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