TECHNOLOGY PLATFORM STRATEGY - …/media/Files/S/Software-AG-IR/... · WEBMETHODS API MANAGEMENT PLATFORM API Catalog • Define your APIs • Manage API lifecycle • API governance

© 2018 Software AG. All rights reserved.

TECHNOLOGY PLATFORMSTRATEGY

Dr. Wolfram JostChief Technology Officer

Capital Market Day 2018

March 12, 2018

2 |

SAFE HARBOR


This presentation includes forward-looking statements based on the beliefs of Software AG management.

Such statements reflect current views of Software AG with respect to future events and results and are

subject to risks and uncertainties. Actual results may vary materially from those projected here, due to factors including changes in general economic and business conditions, changes in currency exchange, the

introduction of competing products, lack of market acceptance of new products, services or technologies and

changes in business strategy. Software AG does not intend or assume any obligation to update these

forward-looking statements.

This presentation constitutes neither an offer nor recommendation to subscribe or buy in any other way

securities of Software AG or any of the companies that are members of the Group at present or in the future,

nor does it form part of such an offer and it should not be understood as such. This presentation does not

constitute an offer of sale of securities in the United States of America. Securities may not be offered or sold

in the United States of America without registration or exemption from registration in accordance with the U.S. Securities‘ Act of 1933 in its currently valid form.

3 | © 2018 Software AG. All rights reserved.

Gartner, October 2017

WHY ARE WE MORE RELEVANT THEN EVER?

“A Digital Business Technology Platform

Is Fundamental To Scaling

Digital Business”

4 |

YOUR DIGITAL BUSINESS PLATFORMYOUR DIGITAL FUTURE WITHOUT COMPROMISE

+HYBRID

CLOUD

ONPREMISE

ANALYTICS & DECISIONSStreaming Analytics & Artificial IntelligenceIn-Memory Data

PROCESS & APPLICATIONS Dynamic Process AutomationLow-Code Applications

INTEGRATION & APIHybrid Integration API Management

DEVICESDevice ConnectivityDevice Management

BUSINESS & IT

TRANSFORMATION

Process Transformation &

Management

Governance, Risk &

Compliance

Portfolio Management

Enterprise Architecture

Management

INT

ER

NE

T O

F T

HIN

GS

powered by

ARIS & ALFABET

powered by

CUMULOCITY

powered by

WEBMETHODS

powered by

TERRACOTTA & APAMA

powered by

WEBMETHODS


Reduced ComplexityEconomies of Scale

Continuous User Experience

MegaPaas

Integrated Set of singlefunction PaaS

5 |

PLATFORM VS PACKAGED APPLICATION


INNOVATION OWNERSHIP

Packaged Applications Digital Platform Applications

• Process logic

• Task logic

• Decision logic

• Analytics logic

• Event logic

• Integration logic

Inn

ova

tion

Built-in, interwoven types of logic:

Process Engine

Task Engine

Scoring Engine

Rules Engine Integration Engine

Analytics Engine

Ag

no

stic

, sta

ble

Platform Container

Device Engine

Event Engine

UI Engine

Business Logic

Application User Interface

Decision logicProcess logic

Task logic Analytics logic

Event logic

Integration logic

6 |

DIGITAL BUSINESS PLATFORM


PaaS PERSPECTIVE

Pa

aS

…

Data Sources

API portal & gateway

Devicemanagement

Applicationintegration

Cloud & Big Dataintegration

Processautomation

Task & workmanagement

Low code appdevelopment

Dashboards &Visual analytics

In-Memory store & compute

Alerts &actions

Predictive analytics

Streaminganalytics

Deviceconnectivity

Process design & analysis

Portfoliomanagement

Existing IT

Resources• Stable

• Mature

• Complex

• Expensive

• Standardized

New Digital

Applications• Agile

• Flexible

• Innovative

• Differentiating

• Outcome oriented

Digital Business Applications

Customer Experience

Management

Predictive Asset

Maintenance

Digital Enterprise

Twin

Audit & Risk Management

Supply Chain

Efficiency

Digital Workplace

ERP

7 |

MEGAPaaS PROVIDERS


PREVENT UNNECESSARY LOCK-INS

Software AG

No Lock-in

SaaS SaaS SaaS

PaaS

IaaS IaaS IaaS

Oracle/Microsoft

Full Lock-in

SaaS

PaaS

IaaS

Amazon/Google

IaaS Lock-in

No Multi-Cloud

PaaS

IaaS

SAP/Salesforce

SaaS Lock-in

SaaS

PaaS

SaaS focus Independent

8 |

HOW TO DIFFERENTIATE FROM SINGLEPaaS PROVIDERS


SOFTWARE AG AS MEGAPaaS VENDOR

Software AGMule, Appian, PTC, Boomi, …

Singlefunction Paas

bpmPaaS

Multifunction Paas

iPaaS

apiPaaS

MegaPaas

iPaaS apiPaaS

aPaaS bpmPaaS

IoTPaaS bpoPaaS

eamPaaSevent processing

PaaS

Tactical Strategic (long term relationship)

9 |

SOFTWARE AG


PaaS MARKET RELEVANCE

Oracle

SAP

IBM

Microsoft

…

Giants

Appian

Mule

PTC

Dell Boomi

…

Singlefunction Paas Independent MegaPaas

Full Lock-in Only tactical

High Complexity

Strategic

“modern mainframes” Independent (SaaS, IaaS)


CLOUD STRATEGY

11 |

SOFTWARE AG CLOUD


CURRENT & FUTURE STATE

ARIS

Cloud

Alfabet

Cloud

Integration

Cloud

IoT

Cloud

CUMULOCITY

Agile Apps

Cloud

API

Cloud

Aligned positioning

Unified user experience

Cross-product use-cases

Unified hosting platforms and operations

Hybrid/migration use-cases

Software AG Cloud

B2B

Cloud

ARIS

Cloud

Alfabet

Cloud

Integration

Cloud

IoT

Cloud

CUMULOCITY

Agile Apps

Cloud

API

Cloud

B2B

Cloud

2013 2013 2014

2013 2017

2018

2018

2017

12 |

FUTURE STATE


SOFTWARE AG CLOUD

First name

Last name

Email

Company

Country

Start free trial

Integration

Powered by

webMethods

Applications

> Integration

Configure

+ Add applications

Accounts

Users

Roles

Payment

API Gateway

Powered by

webMethods

IoT Cockpit

Powered by

Cumulocity

IoT Devices

Powered by

Cumulocity

LPWAN

ConnectorPowered by

SigFox

Industrial

IoT PackagePowered by

Adamos

Platform apps Software AG solutions Partner solutions� � �

Explore, discover and

add additional capabilities from Software AG and

partners

Low-touch entry

from microsites

LAND EXPAND


CUMULOCITY IOT

14 |

SOLUTION ACCELERATORS

PROCESS & APPLICATIONProcess

automation

INTEGRATION & API

ANALYTICS & DECISIONS

DEVICES

CUMULOCITY IOT KEY CAPABILITIES


BASED ON FUTUR PROOF TECHNOLOGY

BUSINESS & IT

TRANSFORMATION

PROCESS &

APPLICATIONS

ANALYTICS &

DECISIONS

INTEGRATION &

API

DEVICES

INT

ER

NE

T O

F T

HIN

GS

Process

analytics

Business strategy

& planning

Design &

analysis

Risk & compliance

management

Portfolio

management

Enterprise

architecture

Customer

journeys

B2B & managed

file transfer

API & service

catalog

API

gateway

API

portal

Master data

management

Edge

services

Device

management

Device

agents

Device

connectivity

Application

integrationMessaging

Cloud & Big Data

integration

Mainframe &

data integration

Process

automation

Case

management

Mobile

enablement

Task & work

management

Rules

management

Content

management

Dynamic

orchestration

Robotic process

automation

Low code app

development

Visual

analytics

In-Memory

store & compute

Machine

learning

Event routing

& persistence

Alerts &

actions

Distributed

caching

Predictive

analytics

Streaming

analytics

Edge

analytics

IoT

all devices, all networks, all verticals, all use cases

+HYBRID

CLOUD

ONPREMISE

EDGE

DEPLOYMENT

MODELS

…

Device

connectivity

Messaging

Edge

services

Device

agents

Cloud & Big Data

integration

Rules

management

Event routing

& persistence

Machine

learning

Edge

analytics

API

portal

Mobile

enablement

Streaming

analytics

Low code app

development

Device

management

API & service

catalog

Alerts &

actions

Distributed

caching

Application

integration

In-Memory

store & compute

Visual

analytics

API

gateway

Predictive

analytics

Process

automation

Device

connectivity

Messaging

Device

agents

Rules

management

Event routing

& persistence

Machine

learning

Edge

analytics

Mobile

enablement

Streaming

analytics

API & service

catalog

Distributed

caching

Application

integration

In-Memory

store & compute

Visual

analytics

API

gateway

Predictive

analytics

Cloud & Big Data

integration

Alerts &

actions

Edge

services

Device

management

API

portal

Low code app

development

Digital Business Platform


KEY PLATFORM CAPABILITIES

all devices, all networks, all verticals, all use cases

…

DEVICES

INTEGRATION & API

ANALYTICS & DECISIONS

PROCESS & APPLICATIONS

SOLUTION ACCELERATORS

Developer SDK

& Open APIs

Metering

& Billing

Device

Agents

Edge

Services

Device

Connectivity

Device

Management

Smart Rules

Data StoragePredictive

Analytics

Edge

Analytics

Streaming

Analytics

Visual

Analytics

Industrial IoT

Vehicle

Tracking

Condition

Monitoring

Predictive

Maintenance

DEPLOYMENT

MODELS

+HYBRID

CLOUD

EDGE

ON-PREMISES

TRUE

MULTI-TENANCY

SECURITY

SCALABILITY & HIGH AVAILABILITY

API

Management

Big Data

IntegrationApplication

Integration

Cloud

Integration

Workflow

Automation

Case & Task

Management

High-Control

App Dev

App

HostingLow-Code App

Development

Rules

Management

Messaging

Master data

management

16 |

REAL TIME ANALYTICS


APPLIES CONCEPT OF LAMBDA ARCHITECTURE

Connecte

d A

pplic

ations &

Thin

gs

Real T

ime A

pplic

atio

ns

Speed Layer

Streaming AnalyticsPredictive

Model ExecutionIn-Memory

Store

Batch Layer

Stored Data Batch Analytics Machine Learning

ContextEnrichment

Analyticalstorage

ContinuousLearning

Serv

ing L

ayer

Real-time

Insight

Hindsight

ForesightAlerts,

Decisions,Actions

Universal Messaging

Connect&

Integrate

Device, Cloud,

Enterprise IT,

Production IT

ERP

Cust

CRM

17 |

DISTRIBUTED IIOT ARCHITECTURE


ANALYTICS AT ANY LEVEL

IoT Device(Agents)

Thin Edge(On-Premises

Gateway)

Thick Edge(On-Premises

Server)

Private Cloud(Dedicated)

Public Cloud(Shared)

18 |

USE OF MACHINE LEARNING

… operationalizes these models to enable organizations to respond intelligently.


… uses machine learning to allow organizations build models that represent patterns of behavior.

Predictive Analytics Streaming Analytics

19 |

SOFTWARE AG RANKED AS A LEADERTHE FORRESTER WAVE™: STREAMING ANALYTICS, Q3 2017

Source: The Forrester Wave™: Streaming Analytics, Q3 2017, Forrester Research, Inc., September 7, 2017

The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of

Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is

plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not

endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available

resources. Opinions reflect judgment at the time and are subject to change.

“Software AG’s Apama continues to be a broadly applicable and perennially capable streaming analytics platform.” “With its recent acquisition of Cumulocity, Apama deeply extends its reach deeper into industrial IoT use cases by providing device management, digital twin, and other connectivity-oriented services.” “There is no stopping Apama to become the real-time engine for digital transformation that extends all the way from the factory floor to direct customer interactions.”


20 |

ADAMOS.COM


21 |

ADAMOS.COM 21

22 |

SOFTWARE AG @ SIEMENS MINDSPHERE


HEADER OF RELATED PRESS RELEASE FROM NOVEMBER 23, 2017

SIEMENS STRENGTHENS ITS IOT OPERATING SYSTEM MINDSPHERE THROUGH

TECHNOLOGY PARTNERSHIP WITH SOFTWARE AG

Software AG (Frankfurt TecDAX: SOW) and Siemens AG today announced a partnership to strengthen the presence

of the cloud-based open Internet of Things (IoT) operating system MindSphere across industries. MindSphere

supports industrial companies in their digital transformation and offers a development platform to a broad customer

base where companies can integrate their own applications and services to promote IoT innovations. Software AG

brings the highly scalable components of its Digital Business Platform to MindSphere, which help customers to

flexibly manage networks of millions of end devices.

23 | © 2018 Software AG. All rights reserved. For internal use only

24 | © 2018 Software AG. All rights reserved. For internal use only


ENTERPRISE DIGITAL TWIN

26 |

ENTERPRISE

PREPARES YOU FOR THE MARKET BASED DIGITAL TRANSFORMATION

• Gain greater insight into how assets are contributing to business operations

• Simulate changes and evaluate the effects

• Predict, inform, and warn against incurring unnecessary costs or unwisely squandering

resources

ENTERPRISE DIGITAL TWIN


27 |

DESIGN YOUR “DIGITAL ORGANIZATIONAL TWIN”


WITH ARIS

OR

GA

NIS

AT

ION

PR

OD

UC

TS

CU

ST

OM

ER

JO

UR

NE

YS

PR

OC

ES

SE

SR

ISK

SIT

SY

ST

EM

S

ENTERPRISE REALITY

ENTERPRISE REALITY


HYBRID INTEGRATION & API

29 |

HYBRID INTEGRATION


DRIVING “PERVASIVE” CONNECTIVITY

HybridIntegration

“Things”

Mobile Apps

Social NetworksOn-Premises

Applications and Data Sources

Business

Process

Networks

Business

Partners

Subsidiaries

SaaS/Cloud

Services

EDW Mart

MDM

30 |

HYBRID INTEGRATION HYBRID INTEGRATION

Citizen Integrators

• Needs maximum agility

• Needs option to expand to enterprise class

Citizen Integrator

Power users

• Bring your own code (Lift and Shift)

• Packaged as microservices

IT Specialist

HYBRID INTEGRATIONBI-MODAL CAPABILITIES

Mode 1Mode 2

Ad-hoc Developers

• Shadow IT (LOB IT)

• Agile execution of LOB projects

Ad-hoc Developer


31 |

INTRODUCING WEBMETHODS API CLOUD

© 2018 Software AG. All rights reserved

32 |

WEBMETHODS API MANAGEMENT PLATFORM

API Catalog

• Define your APIs• Manage API lifecycle

• API governance• Impact analysis

API Portal

• Promote APIs• Document usage

• Enable registration• Community and

collaboration

• Testing

API Consumption

• Consume SaaS / PaaS APIs• Connectors to SaaS apps

• Runtime governance policies• API consumption governance

API Gateway

• Protect your APIs from

unregistered usage• Protect your backend

systems from malicious attacks

• Monitor and track usage

for monetization and product improvement

© 2018 Software AG. All rights reserved

33 |

SOFTWARE AG RANKED AS A LEADER


Source: The Forrester Wave™ Hybrid Integration For Enterprises, Q4 2016, Forrester Research, Inc., November 18, 2016

The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of

Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is

plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not

endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available

resources. Opinions reflect judgment at the time and are subject to change.

“Software AG's DBP Integration Platform provides typical integration capabilities, including orchestration, transformation, messaging, advanced routing, and wizard-based tooling. Its platform supports multiple integration patterns, including data integration and long-running transactions.”

THE FORRESTER WAVE™: HYBRID INTEGRATION FOR ENTERPRISES, Q4 2016

Robotic Process Automation&

Application Development

35 |

DYNAMIC APPSINTEGRATED RPA, PROCESS AND CASE MANAGEMENT


WEB SHOPDATABASESSAP CRM

Adapter Adapter Adapter Adapter

Service ServiceService Service

Start

Task/Case

Task/Case End

Human workforceVirtual workforce Hybrid workforce

WORK AUTOMATION AND

COORDINATION

DYNAMIC PROCESS

ORCHESTRATION

PREDICTIVE, CLOSED-LOOP

ANALYTICS

MARKET LEADING

INTEGRATION CAPABILITIES

LOW-CODE DEVELOPMENT

AND PROGRAMMING

BACKENDS

INT

EG

RA

TIO

NO

RC

HE

ST

RA

TIO

NW

OR

K

New


CONTINUOUS USER EXPERIENCE – DBP DELITE

37 |

APPLYING DELITE LEVEL ONE10.1 RELEASE



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TECHNOLOGY PLATFORM STRATEGY - …/media/Files/S/Software-AG-IR/... · WEBMETHODS API MANAGEMENT PLATFORM API Catalog • Define your APIs • Manage API lifecycle • API governance