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Technologies and Promotion of Culture in a Globalizing W orld. Chapter 3. What are your favorite 5 movies? Most movies and television are made outside of Canada. Your personal choice reflect your personal and cultural identity. - PowerPoint PPT Presentation
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Technologies and Promotion of Culture in a Globalizing World
Chapter 3
O What are your favorite 5 movies?
O Most movies and television are made outside of Canada.
O Your personal choice reflect your personal and cultural identity.
O In this chapter we will be looking at the effects of technology in media and communications.
O We will also look at how this communication promotes language within society.
O Where does this symbol come from?
O Why are the Vancouver Olympics using this symbol?
Universalization of Popular Culture and Hybridization
O You have an effect on the creation of popular culture.
O MoviesO MusicO T.V.
O How are you influenced by the popular culture?
O Most of the culture we engage in is created somewhere outside Canada.
O Corporations create the, films, T.V., fashion and music consumed in the world.
O This means that many people experience the same culture.
O This is called the universalization of popular culture.
O People use media and communications technology to create hybrid cultures.
O This is called hybridization.
To what extent do media and communications technologies affect
identity?
O How do they affect the identities of Canadians?
O There are many media transnational corporations that will affect all of our lives.
O In the 1990s many mergers between companies both foreign and locally owned changed who was in control of what is out there.
O There are many concerns of the ownership of the media and how it affects on the globe.
O How would this affect culture in Canada?
O Iran and Iraq?O Read advantages and
disadvantage on page 50
Advantages of Transnationals
O They have large financial and human resources to create new media.
O Many people enjoy the media products created by these corporations.
O They can use their control of the media to express voices of diverse culture.
Concerns About Transnationals
O They have too much influence over world culture. For example if only a few corporations control the news outlets, such as websites, TV stations, and newspapers, whose view will be represented.
O Smaller, diverse media cannot compete financially with transnationals.
O Transnationals do not use their power to express voices of diverse cultures.
Canadian Film:Why are Canadians not Watching?
O We watch way more American films than Canadian.
O You could say we prefer them over Canadian.
O Why?O Most Canadian
movies are not distributed by these transnationals.
O Canadian films depend on independent production and distribution.
O Profit is a main goal of movie making, not the story or the attempt to change the way a person thinks.
O Independent films will usually run in small theatres that are not owned by a transnationals
O Read David Putnam’s idea and opinion on page 51.
O In Quebec it is very different because of the language, music is the same!
O In December 2005 three of the top films in theatres were created in Quebec(2) and France(1)
O How would strong regional film industries affect the identities of the country they are from?
O Hybridization happens when people mix traditional culture with new culture.
O This will allow you to express your identity different from those around you.
O Many people believe that people will lose unique personal and cultural identity through hybridization.
O New MixesO Read page 52.
Diversification of Culture and Identities
O How do media and communications technologies affect cultural diversity?
O How often have you seen teenagers portrayed in a way that bothered you or was wrong?
O Does it make you want to control what the media is saying and doing?
Canadian BroadcastingO Canada has always
been on the leading edge of broadcasting starting with the telegraph in the 1840s to the telephone, radio, telephone and television.
O Today satellites and internet has caused a major change in our society.
O Canada has both public and private broadcasters.
O CBC is an example of public broadcaster and Global is an example of a private broadcaster.
Who should control the airwaves?
O In Canada it is the CRTC that controls and regulates what is on radio and television.
O They also control the amount of Canadian content on both.
O They help promote Canadian culture.
The DebateO Read page 55
and the debate about the CBC and the CRTC.
Broadcasting Francophone Cultures around the world
O TV5 is a French Language network that was created in 1984.
O It was created for anyone in any country that speaks French.
O They create francophone broadcasting that is for all francophone culture.
O CBC radio is also presented in French in Canada.
O All Canadian broadcasting must have 15% Canadian content.
O Diverse cultural TV and radio is common.
O APTN is another example of cultural TV.
O On this channel they will show things that are important to the culture.
O It was the world’s first aboriginal TV station.
O They have 25% of programming is in English and 15% in French.
Promoting Languages and Culture
O What is a minority language?
O Global forces have threatened minority languages in the world.
O Transnationals will broadcast in the language of the majority.
O Many indigenous groups and minorities are ignored
O Lately there has been more focus on servicing the minorities.
O Money can be made on these services.
O More and more we are bringing minorities into Canada.
The Roots of official bilingualismO Two major languages
have been a focus on Canada, English and French.
O 1 in 5 people in Canada are of Canadien descent.
O Many people study in Francophone schools or study it for a second language.
O Today it is cool for kids to speak a second language.
Strategies for promoting an official Language
O Promoting minority language needs support from government source to start.
O What were the goals in the founding of Canada?
O Create a country of two founding peoples ands allow them to live together
O Bilingualism occurred over time.O Stamps became
bilingual in 1927O Bank notes in
1936
Canada’s CRTC: successful promoter of culture?
O Its purpose is to regulate and promote Canadian culture in the broadcast media.
O It is governed by the Broadcasting Act of 1991.
O This Act is meant to ensure that all Canadians have access to a wide variety of high quality Canadian promgraming.
O They do ensure how much Canadian content there is in TV and radio.
O It does support Canadian culture with exposure.
O Another view is that it prevents people from seeing and hearing what they want.
O See page 63 for points on whether a show can be classified as Canadian or not.
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