TEAM I PRESENTATION.ppsx

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Maruti Suzuki India Private Limited.

TEAM - I

Introduction• Maruti Udyog limited established in 1981.

• First production commenced in 1983 Gurgaon, India

• Competed to Hindustan motors by launching Maruti 800 in 1984.

• On 17th September,2001 Maruti Udyog was renamed to Maruti Suzuki India Limited.

• It is subsidiary of Suzuki Motor Corporation of Japan.

• Maruti has more than 6 million satisfied customers in India

Joint venture agreement with Suzuki Motor in 1983 with 26% of equity.

In 1987 Suzuki raises equity to 40%

In1992 Suzuki again raises equity up to 50%•It has service support to its customers at 2740 workshops in 1335 cities and towns of India•It is the first company to introduce CNG vehiclesAnd Maruti become a non-government organization managed on the lines of Japanese management practices

Vision and Core ValuesVISION:

To be the leader in the Indian Automobile Industry, creating customer delight and increasing shareholders’ wealth; A pride of India.

CORE VALUES

BOARD OF DIRCTIOR IN MARUTHI

About…

Manpower It contains 9000 employees 4,000 service technicians 730 engineers in R & D

• Chairman : Mr. R. C Bhargava

BOARD OF DIRECTOR

Mr. R. C. BargavaChairmen

Mr. Kenichi A YukawaManaging Director

mr. Osamu SuzukiDirector

Mr. Toshiaki HasuikeJoint Managing Director

Date of Birth : 30th July 1934

Mr. R. C. Bargava

Master of Arts in Developmental Economics from Williams College, Williams Town, MA, USA.

Education:Indian Administrative Services (1st in batch)Master of Sciences in Mathematics from Allahabad University

Personal Details

Mr. Kenichi YukawaManaging Director & CEO

Yukawa motor corporate in 1980

He born in the year 1955

He severed as director on the board of maruthi Suzuki India limited

A law graduate form Osaka adversity Japan

Date of birth :30th Jan 1930

Educational : Graduate form the faculty law cheo university

2000- chairman&ceo in suzuki motors private limted

1973- senior M.D suzuki motors corp.

Mr. Osamu SuzukiDirector

Personal Details

Graduate in mechanical studies form faculty of engineering meiji university Japan

Mr. Toshiaki HasuikeJoint Managing Director

Mr. Hasuike started his careers with Suzuki motors

Before joining maruthi suzuki

Mr. Hasuike worked as managing officer &D.E Gen manger

Personal Details

FINANCIALS

NET SALES AND PAT

PROFIT AND LOSS RATE

SALESVOLUME

Equity• Joint venture agreement with Suzuki Motor

in 1983 with 26% of equity.

• In 1987 Suzuki raises equity to 40%

• In1992 Suzuki again raises equity up to 50%

• Shareholders

NET SALES AND PAT

PROFIT AND LOSS RATE

Parameter2013-14

( Million)₹2012-13

( Million)₹Change %

Sales Turnover

4,37,006.00 4,35,879.00 0.26%

Other Income 8,229.00 8,123.70 1.30%Total Income 4,45,235.00 4,44,003.00 0.28%Total Expenses 3,86,047.00 3,93,582.00 -1.91%Operating profit 59,188.10 50,420.50 17.39%Gross Profit 57,429.60 48,522.30 18.36%Interest 1,758.50 1,898.20 -7.36%PBDT 55,671.10 46,624.10 19.40%Depreciation 0.00 0.00 0.00%PBT 36,585.60 29,910.60 22.32%Tax 8,755.10 5,989.30 46.18%

Net Profit 27,830.50 23,921.30 16.34%Earnings Per Share

92.13 79.19 16.34%

Equity 1,510.40 1,510.40 0.00%Preference Capital

0.00 0.00 0.00%

Reserves 1,84,279.00 1,50,429.00 22.50%Face Value 5.00 5.00 0.00%

Sales volume of Maruti Suzuki

MARKET STARTEGIES OF MARUTI UDYOG

4 P’S OF COMPANY

MARKETING MIX

PRODUCT PRICE PLACE PROMOTION

PRODUCT

The quality of product. The product variety from different

categories. The size of the car according to current

or future market conditions. The car features to the customer like, car looking very good.

The price of the Maruti car is between Rs. 210000 to Rs. 1500000. Maruti – 800 is the lowest price car of this company. Alto, Omni, Wagonr, are also the low price car of the company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the high price model of the company . The price of car are decided according to its product Varity, quality, design etc.

Intensive distribution

Transportation facility

Permanent Place to sell the car

promotion

Strengths

• Distributor network brand loyalty, Japan technology and Service distribution

• After sales service• Cost-effective• Low maintenance• Indian middle-class• Low price,• High fuel efficiency,

Weaknesses

• Low Resale value

• Low engine capacity.

Opportunity

• High end car segment

• Overseas market

• Improve handling

• Add extra features to small segment cars

• Attracting youth

• Export small cars

MAJOR COMPETITORS

ThreatsFuel price Foreign brands Price high of raw material Small car competition

OPEN SYSTEM

TRANSFORMATION PROCESS:

Dimensions StrategiesStructureMarketing

Sales network

INPUTS:Manpower

Raw materialsFinances

TechnologyR & D

OUTPUTS:Customer

SatisfactionAccountability

Social responsibility

CSR OF MARUTHI SUZUKI

Road safety.Environment friendly product.3 R Policy.Rain water harvesting.True value.Finance service.

MARUTI AND CRM

Availability of easy finance

True Value Outlet

On Road Service

Latest planFourth assembly plant will be scaled up to produce 3,00,000 cars a year by 2020.

PRESENT SUPERSTAR

Suzuki Cervo'sport a Suzuki 660cc engine - as against Nano's 623cc - and wear a tag of around Rs 1.5 lakh on road.And second car is KIZASHI which is 1700cc with 18 lakh.

Maruti Suzuki is now very much on the global map, recently being rated as the fourth most reputed automobile company in the world. This has happened because of the Contribution of all the stakeholders of Maruti.

CONCLUSION

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