Tampa bay Hispanic market info

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

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Tampa, Florida

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Step OneGet to Know the Tampa

Market

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9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Too Big to Ignore in Tampa89% Hispanic population growth over the last decade!

Source: Tampa Census Population Growth. 2000 v 2010. Total Population Hispanic Population Non-Hispanic Population

17.6%

88.6%

10.1%

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Hardee County, Florida

Hillsborough County, Florida

Manatee County, Florida

Sarasota County, Florida

Hernando County, Florida

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 140.0% 160.0% 180.0% 200.0%

23.8%

62.7%

70.6%

71.3%

95.4%

109.6%

112.4%

131.9%

170.2%

178.2%

2000-2010Source: Census 2000, Census 2010 Data, Tampa DMA Counties; Hispanic Population

% Change 2000-2010All of Greater Tampa Experienced Hispanic Growth

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

The Tampa Hispanic ConsumerThey are younger

They are Home Owners

They live in larger households

They speak Spanish in the home

of Tampa Hispanics speak Spanish at home.79%

of Hispanics in Tampa live in households with 3+ Persons vs. 44% for the Non-Hispanic Tampa Household.74%

of Hispanic’s in Tampa own their own home64%

The average age of the Tampa Hispanic is 41 years vs. 49 years for the Non-Hispanic.41 yrs

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Source: Tampa Scarborough Release 2 2012 A18+

They are Bi-lingual

71% of Tampa Hispanics speakBoth Spanish and English.

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

Tampa Hispanic Media Habits

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9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

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Hispanic

Prefer Speaking in Spanish

65% / 567 index

Hispanic

Prefer Listening to the Radio in Spanish

Hispanic

Prefer Watching TV in Spanish

Tampa HispanicsPrefer to Consume Media in Spanish

Source: Tampa Scarborough Release 2 2012 Full Year Study, Hispanic Adults 18+.

77% / 640 index

59% / 474 index

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

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WYUU-FM 288,500WTMP-FM 77,100WQBN-AM 17,000

In November 2012, Over a Quarter of a Million

Listeners Tune into CBS WYUU-FM Every Week

Source: WYUU-FM, WTMP-FM, WLCC-AM, WQBN-FM Unduplicated Cume (November 2012 PPM), P6+ M-Sun. 6a-12m

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

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92.5 MAXIMA-FM Reaches the Majority of Tampa’s Spanish-Language Radio Listeners

All Spanish Language Radio Stations

335,700 288,500

Source: Arbitron Tampa, November 2012 PPM; Mon-Sun 6a-mid Cume Persons 6+

WYUU-FM Reaches 86% of All Spanish Radio Listeners!!

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

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WYUU-FM

Dial Position WYUU-FM 92.5 FM

Format Spanish ContemporarySlogan Maxima 92.5

Hispanic A18-49 Rank(AQH Rating)

#1

Hispanic M18-49 Rank(AQH Rating)

#1

Hispanic W18-49 Rank(AQH Rating)

#1

Total Market A18-49 Rank(AQH Rating)

#5t

Total Market A25-54 Rank(AQH Rating)

#6t

Median Age (Wkly Cume) 41Gender Comp (P6+) 49% M/51% F

% Spanish Dom (H6+) 68%

Sample ArtistsSpanish Contemporary Format

Sample Artists: Pitbull, Jennifer Lopez, Aventura, Shakira, Prince Royce, Don Omar, Marc Anthony, Juan

Luis Guerra, Daddy Yankee, Gilberto Santa Rosa

Sources: Tampa November 2012 PPM.

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

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Leadership in Tampa’s S-L Radio is WYUU-FM Jan.’12 v. Nov’12

A leader that continues to grow!

Highest Spanish Station Cume In The Market!

#5 Adults 18-49 Total Market!

#6 W18-49 Total Market!

+8%+40%

Source: Arbitron Research, Tampa. M-Sun/6a-12M. November 2012 PPM.

Hispanic Adults 18-49 Total Week

Hispanic Women 18-49 Total Week

Weekly Listeners, P6+288,500

Hispanics set their radio dial to Spanish Contemporary Music in

Tampa!DEMO RANK STATION

HA18-34 #1 WYUU-FM

HA18-49 #1 WYUU-FM

HA25-54 #1 WYUU-FM

HA25-49 #1 WYUU-FM

HA35+ #1 WYUU-FM

November 2012

November 2012

Source: Arbitron Research, Tampa Metro, Average Persons

Source: Arbitron Research, Tampa Metro, Average Persons

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

We are Growing A18-34!

Jan 12 – Nov 12 PPM Share A 18-34 M-F 6a-7p

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

We are GROWING with A18-49!

Source: Jan 12 – Nov 12 PPM Share A 18-49 M-F 6a-7p

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

We are GROWING with A25-54!

Source: Jan 12 – Nov 12 PPM Share A 25-54 M-F 6a-7p

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

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Why wouldn’t you buy the top ranked Spanish Language station across all key dayparts in Tampa?

Source: Arbitron Research, Tampa Metro, PPM November 2012. Total Adults 18-49 and Hispanic A18-49.

Total Week #1 #5t

Prime #1 #7t

AM Drive #1 #11t

Midday #1 #5t

PM Drive #1 #6t

Evening #1 #5t

Weekends #1 #5t

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Hispanic Adults 18-49

Total Adults 18-49

November 2012

9721 Executive Center Drive North, Suite 200 | St. Petersburg, FL 33702 | 727-579-1925

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Tampa’s WYUU is a picture of efficiency

Source: Arbitron PPM: Tampa November 2012 PPM. Baseline 10 Spots on each station. Mon-Sunday/6A-12 Midnight.

TOTAL ADULTS 18-49 - 10 SPOTSThe competition simply cannot reach the same number of A18-49 as CBS’ WYUU-FM