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Takashi Murakami
村上隆
• Born 1962, Tokyo, Japan • 1993 Tokyo National University of Fine Arts and Music, P.h.D • 1988 Tokyo National University of Fine Arts and Music, M.F.A. • 1986 Tokyo National University of Fine Arts and Music, B.F.A.(Major in
Nihonga)(Traditional Practice > Contemporary World)
• 1994-95
Asian Cultural Council (ACC) Fellowship, P.S.1 International Studio Program (Anselm Kiefer | Jeff Koons)
• 2002 Collaboration with Louis Vuitton(Commercial Branding)
• 2008 named one of Time magazine's "100 Most Influential People", the only visual artist included.(Personal Branding ©Murakami)
• 2010 Murakami became the third contemporary artist, and first Japanese, to exhibit his works at the Palace of Versailles in France(Controversy | Power of Media)
HIS PHILOSOPHY
* “Colorfulness, cuteness, simplicity – that’s my aesthetic.”
He always ..
Combines Eastern (Japanese Ukiyo-e) and Western style.
Combines High art (fine art) and Low art (Popular culture) ;
…………to create his works
STYLE – “Superflat”
This word Represent: the plane to be compressed, the computer's work environment, flat screen, the strong integration of information …etc.
To describe that ..we are in a fast, heavy appearance and lack of thinking of the super-flat environment nowadays
The Works are looks..Completely flat;Removed all perspective and shadow;
Achievements• Hailed as “the most influential
artist to come put of Japan in the last 15 years” in New York Times
• Received Japan Fashion Editors Club Awards for his Louis Vuitton bag designs, 2003
“In just 15 years, Takashi Murakami has written a chapter of contemporary art history.”
36 years old | picking up the expired food in supermarket45 years old | work auctioned for 10M Yen
Business Strategy
“In order to stand up to Western artists, I analyzed the mechanism of Western art. I also polished my skills in creative management, making hypotheses and testing them.”
• Art needs MONEY and TIME• The cost of art making is high• The value is determined by the interaction of art and society
• Kaikai KiKi Co., Ltd.• organizes the biannual art fair GEISAI
Positioning
• First establish in the Western Artcreate a linkage to the art history -> seek for identitySuperflatsubculture (low art) + fine art (high art)
• Import back to Japanunderstand the local society -> before WWII art is an expensive hobby | after WWII art for everyone
Hiropon, 1997My lonesome cowboy, 1998
Contextualization | Justificationon
Subculture | Otaku | manga | anime
Contextualization | Justification
The old Plum, Kano Sansetsu , 1645The Galaxy Express 999, Kanada Yoshinori 1979
war history | art history | popular culture | traditional technique | Vision the future
Commercial Branding©Murakami
• Louis Vuitton “MURAKAMI monogram” (Marc Jacobs)• 2003 Venice Biennale “Pittura/Painting: From Rauschenberg to Murakami,
1964-2003”• NY art dealer: Emmanuel Perrotin • Curator: Francesco Bonami (Plum & Poe)
Factory
• 1996 Hiropon Factory• 2002 Kaikai KiKi Co., Ltd. (Long Island City, New York and Japan)
• Andy Warhol‘s Factory | Hayao Miyazaki’s Studio Ghibli• Division of labour• Market-directed
Market-directed
• Reduce transportation cost > more overseas exhibition opportunity
$$$
• Create opportunity | Time | Win People’s “Heart”
• Core Value of Art• Labour for Beauty• Change the Industry
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