Takashi Murakami

村上隆

• Born 1962, Tokyo, Japan • 1993 Tokyo National University of Fine Arts and Music, P.h.D • 1988 Tokyo National University of Fine Arts and Music, M.F.A. • 1986 Tokyo National University of Fine Arts and Music, B.F.A.(Major in

Nihonga)(Traditional Practice > Contemporary World)

• 1994-95

Asian Cultural Council (ACC) Fellowship, P.S.1 International Studio Program (Anselm Kiefer | Jeff Koons)

• 2002 Collaboration with Louis Vuitton(Commercial Branding)

• 2008 named one of Time magazine's "100 Most Influential People", the only visual artist included.(Personal Branding ©Murakami)

• 2010 Murakami became the third contemporary artist, and first Japanese, to exhibit his works at the Palace of Versailles in France(Controversy | Power of Media)

HIS PHILOSOPHY

* “Colorfulness, cuteness, simplicity – that’s my aesthetic.”

He always ..

Combines Eastern (Japanese Ukiyo-e) and Western style.

Combines High art (fine art) and Low art (Popular culture) ;

…………to create his works

STYLE – “Superflat”

This word Represent: the plane to be compressed, the computer's work environment, flat screen, the strong integration of information …etc.

To describe that ..we are in a fast, heavy appearance and lack of thinking of the super-flat environment nowadays

The Works are looks..Completely flat;Removed all perspective and shadow;

Achievements• Hailed as “the most influential

artist to come put of Japan in the last 15 years” in New York Times

• Received Japan Fashion Editors Club Awards for his Louis Vuitton bag designs, 2003

“In just 15 years, Takashi Murakami has written a chapter of contemporary art history.”

36 years old | picking up the expired food in supermarket45 years old | work auctioned for 10M Yen

Business Strategy

“In order to stand up to Western artists, I analyzed the mechanism of Western art. I also polished my skills in creative management, making hypotheses and testing them.”

• Art needs MONEY and TIME• The cost of art making is high• The value is determined by the interaction of art and society

• Kaikai KiKi Co., Ltd.• organizes the biannual art fair GEISAI

Positioning

• First establish in the Western Artcreate a linkage to the art history -> seek for identitySuperflatsubculture (low art) + fine art (high art)

• Import back to Japanunderstand the local society -> before WWII art is an expensive hobby | after WWII art for everyone

Hiropon, 1997My lonesome cowboy, 1998

Contextualization | Justificationon

Subculture | Otaku | manga | anime

Contextualization | Justification

The old Plum, Kano Sansetsu , 1645The Galaxy Express 999, Kanada Yoshinori 1979

war history | art history | popular culture | traditional technique | Vision the future

Commercial Branding©Murakami

• Louis Vuitton “MURAKAMI monogram” (Marc Jacobs)• 2003 Venice Biennale “Pittura/Painting: From Rauschenberg to Murakami,

1964-2003”• NY art dealer: Emmanuel Perrotin • Curator: Francesco Bonami (Plum & Poe)

Factory

• 1996 Hiropon Factory• 2002 Kaikai KiKi Co., Ltd. (Long Island City, New York and Japan)

• Andy Warhol‘s Factory | Hayao Miyazaki’s Studio Ghibli• Division of labour• Market-directed

Market-directed

• Reduce transportation cost > more overseas exhibition opportunity

$$$

• Create opportunity | Time | Win People’s “Heart”

• Core Value of Art• Labour for Beauty• Change the Industry