Sustainability Advocacy - Creative Exercise

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003

ENERGY,ENVIRONMENT,& BUILDING

McGILL ARCH377B

PROF. RICHARD KLOPP

FEB 19, 2009

SEMINAR 7 INTRODUCTION TO PROJECT 2effective communication

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003

PROJECT 2

EFFECTIVE COMMUNICATION

GO PUBLIC ON A SUSTAINABILITY ISSUE

ROAD SPACE COMPARISON: 60 PEOPLE BY CAR, BY BUS, & BY BIKEimage source: city planning office of muenster, germany

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003

OVERVIEW

One of the challenges in working in the multidisciplinary context of building and environmental design is to communicate effectively. This can involve translating quantitative data graphically usingunderstandable units of measure, expressing a complex interrelationship using a diagram, or explaining a process using a narrative metaphor.

The subtext to this assignment is to take an advocacy role and to engage in raising public awareness on a particular issue or topicrelating to the built environment. This involves taking an ethical stance and articulating your values. Go beyond the ‘how’ and the ‘what’, and engage in the ‘why’.

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003

PRODUCE A WORK THAT ADDRESSES THE PUBLIC

In this project you will produce a public document: a letter to the editor, a caricature, a poster, a short film, animation, installation, or performance of some sort. Your assignment is to express the environmental implications of a specific aspect of contemporary life, construction practices, habitation, or urban ecology. Your work must clearly define an issue or problem. You are not required to solve the problem, but you should propose a positive direction or behavioral shift as a response. You may focus on a particular topic that inspired you in class, from your readings, or from your project 1 research. You may also make a commentary or critique on some aspect of your urban environment or a current project in Montreal or elsewhere.

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003

SUBMISSION DATES AND GRADING

DATESSubmit a summary of your topic and choice of medium by MARCH 5Submit a digital version of your final work prior to APRIL 7

FILE NAMES: Use your last name followed by your topic name.

EXHIBITION: We will prepare an exhibition of your work on last week of class. There will limited opportunity for you to speak about your work, so your work should speak for itself.

EVALUATIONGrading criteria for this project includes: relevance of subjectmatter, depth of research, originality, effectiveness at communicating your message, proper referencing of sources, and overall presentation quality.

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES REVEALING THE INVISIBLE: DEPENDENCIES

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES REVEALING THE INVISIBLE: POLLUTION

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES REVEALING THE INVISIBLE: DEMOLITION WASTE

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES REVEALING THE INVISIBLE: DEMOLITION WASTE

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES REVEALING THE INVISIBLE: PRODUCTION WASTE

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES REVEALING THE INVISIBLE: ENERGY WASTE

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES REVEALING THE INVISIBLE: METAPHORS

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES REVEALING THE INVISIBLE: QUALITY OF LIFE

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES REVEALING THE INVISIBLE: DISPELLING MYTHS

McGILL ARCH 672 RICHARD KLOPP SEPT 30, 2003PROJECT 2 PUBLIC ENGAGEMENT AND AWARENESS2008 EXAMPLES FILM: http://www.youtube.com/watch?v=NgSvAtspfYw