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Panalpina Management LtdAutomotive
Alan Votaw - Global Head of Industry Vertical AutomotivePhone: +1 (404) 409-9654
E-mail: automotive@panalpina.comwww.panalpina.com
Challenge
Cooper standard’s global growthwas rapid, which led to differentchallenges. The company had tobecome highly adept atintegrating multiple IT platforms,consolidating plants, locationsand equipment. In order to meetthese requirements CooperStandard needed an ideallogistics partner who understoodthe company, industry dynamicsand was able to keep pace withthe rapid expansion, this whilstkeeping its customers’ needsfocused.
Solution
Panalpina supports CooperStandard on its trade lanes sinceAugust 2007. Panalpina’s uniqueability to handle oversized freight,assembly line moves andintercontinental FLASH supportas well as its in depth automotiveindustry know-how has leveragedCooper Standard to a global, leanand smooth supply chain.
Result
• Support to Cooper Standard’sgrowth
• Optimized supply chain design• Seamless transition of Cooper
Standard’s operationconsidering its customers’needs
Cooper Standard, headquartered in Novi, Michigan, is a leading global supplier of systems andcomponents for the automotive industry. Products include body sealing systems, fluid handlingsystems and anti-vibration systems. Cooper Standard employs approximately 19,000 peopleglobally and operates in 17 countries around the world.
The recession that began in 2008 significantly impacted many industries and did hit theautomotive sector particularly hard. Like many suppliers in the sector, Cooper Standard wasimpacted by the recession, but took swift action to offset the downturn and position the companyfor long-term success. The company first streamlined operating costs and then went through asuccessful financial restructuring in less than 12 months during 2009 and 2010 to reduce debt.These actions combined with improving vehicle sales and production volumes positioned thecompany for further growth and expansion.
Starting in 2004, Cooper Standard began growing through strategic acquisitions and now has aglobal presence in all major automotive markets including the USA, Canada, Brazil, Mexico,Germany, China and India. The company is consistently listed in the top 100 largest globalautomotive suppliers.
Cooper Standard’s global growth has also created challenges. When a company becomes globalquickly through acquisitions, it must become highly adept at integrating multiple IT platforms,consolidating plants, locations and equipment. To accomplish all of this, Cooper Standard neededan ideal logistics partner who understood the company, industry dynamics and was able keeppace with rapid expansion to meet customer needs.
It was clearly evident that Panalpina understood that specific industry knowledge as it hadlaunched the Automotive Industry Vertical segmentation in mid 2007. Since August 2007Panalpina has the privilege to support Cooper Standard with its logistics needs. Panalpina’sunique ability to handle oversized freight, assembly line moves and intercontinental FLASHsupport on Cooper Standard’s dominant trade lanes has turned Panalpina into Cooper Standard’sprimary forwarding solution provider in just three years time. With over 60 regular and sporadiclane pairs, Panalpina provides the entire portfolio of services to Cooper Standard including buyerconsolidations, air freight, ocean freight and supply chain design.
Awarding Panalpina as its primary forwarding solutions provider enabled Cooper Standard tofocus on its core competencies in order to provide added value to its customers.
According to the Director Supply Chain Management of Cooper Standard, Mike Silvio, thetransition of its operation by Panalpina has been a full success:“To have a partner that truly understands our products and needs may not be that rare. To find apartner who is always available and executes its service with passion is rare, and that is why weuse Panalpina.”
Primary forwarding solutions
Success Story
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