Strategy from Constraint - Adam...

The Strategist:Strategy from ConstraintAdam Brandenburger

J.P. Valles Professor, NYU Stern School of BusinessDistinguished Professor, NYU Tandon School of EngineeringFaculty Director, NYU Shanghai Program on Creativity + InnovationGlobal Network ProfessorNew York University

3/12/18 1:55 PM 2

con·straint/kənˈstrānt/

nounnoun: constraint; plural noun: constraints

a limitation or restriction.

� stiffness of manner and inhibition in relations between people.

Source: Google

3/12/18 1:55 PM 3http://en.wikipedia.org/wiki/Ennio_Morricone; image from http://www.ifccenter.com/films/the-good-the-bad-and-the-ugly/

Because budget strictures limited Morricone’s access to a full orchestra, he used gunshots, cracking whips, whistle, voices, guimbarde (jaw harp), trumpets, and the new Fender electric guitar, instead of orchestral arrangements of Western standards àla John Ford

https://www.youtube.com/watch?v=AFa1-kciCb4

3/12/18 1:55 PM3/12/18 1:55 PM 4

Perception

Strength

Weakness

Strength WeaknessReality

Opportunity

Threat

Perception

Strength

Weakness

Strength WeaknessReality

Opportunity

Threat

Self Other

3/12/18 1:55 PM3/12/18 1:55 PM 5

Perception

Strength

Weakness

Strength Weakness

Reality

Perception

Strength

Weakness

Strength Weakness

Reality

Self Other

Strategy from Constraint

Core Rigidities

Judo Strategy

Disruptive Innovation

Dorothy Leonard-Barton, “Core Capabilities and Core Rigidities: A Paradox in Managing New Product

Development,” Strategic Management Review, 13, 1992, 118; Clay Christensen, The Innovator’s Dilemma, Harvard Business School Press, 1997; Judith Gelman and Steven Salop, “Judo Economics:

Capacity Limitation and Coupon Competition,” The Bell Journal of Economics, 14, 1983, 315-325

3/12/18 1:55 PM 6http://www.dean.usma.edu/history/web03/atlases/WorldWarOne/WWOneJPG/WWOne42.jpg

3/12/18 1:55 PM 7T.E. Lawrence, Seven Pillars of Wisdom, 1926, Book 3; images from Wikipedia

“Armies were like plants, immobile as a whole, firm rooted, nourished through long stems to the head. We might be a vapor, blowing where we listed. Our kingdoms lay in each man’s mind, and as we wanted nothing material to live on, so perhaps we offered nothing material to the killing.”

3/12/18 1:55 PM 8Image: http://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_183-N0716-0314,_Fußball-WM,_BRD_-_Niederlande_2-1.jpg

Johan Cruyff: Totaalvoetbal

“Leder nadeel heb z’n voordeel”(Every disadvantage has its advantage)

3/12/18 1:55 PM 9

“Every medium has its own limitations. Without them, and their acceptance and understanding, no art would be possible in any form.”

Eric De Maré, Color Photography, Penguin, 2nd edition, 1973

danshari

… to cut out… to throw away… to step away

3/12/18 1:55 PM 10Thanks to Sam Yuqing Li for identifying this concept; seehttp://createeathappy.blogspot.hk/2011/01/danshari.html

HidekoYamashita