Strategic Tactic Presentation - Infographics

Infographics

Infographics are graphic visual representations of information, data or knowledge

Data + Design = Infographics!

Definition

1. Present complex information quickly and clearly

2. Conveys a story using design and data

3. Used worldwide in every discipline

4. Accelerates decision making

What do they do?

Infographics5 Categories

1. Chronological

Event or process over time

2. Directional

Scale maps, symbols

3. Productive

Key procedure, instruction, Education

4. Quantitative

Convey data quickly, (ex. Pie charts, bar graghs

tables, organizational flow charts)

5. Cause & Effect

Explain causal relationships

1. Chronological (timelines)

2. Directional Scale maps, traffic signals

3. Productive procedures, education, instruction

4. Quantitative charts, bar graphs, tables,

flow charts, pie charts

5. Cause and Effect

Applications

1. Communications

2. Fundraising

3. Marketing

Communications: Awareness

www.gatesfoundation.org/infographics/Pages/infographics.aspx

Communications: Education

OH&S

Communications: Education

http://hesperian.org

Fundraising

INFOGRAPHIC: Red Cross Disaster Response in 2011

Marketing Levi’s and Water.Org: Levi’s Water

Tank 

Pros

1. Easy to read and understand2. Attention-catching3. Help to deal with information overload 4. Easy to share and distribute (via

facebook, Twitter, Pinterest)5. Transcend language barriers

Limitations

1. Time-consuming to create2. Unreadable by search engines 3. Inaccessible to the visually impaired 4. Not every story can be told with a picture5. Mandatory to understand target audience

Differences in Perceptions, Reactions and

Interpretation of ColoursRed Green Orange

Western Countries

Danger Stop

Spring Go

Harvest, Traffic Light

Eastern/Asian CelebrationGood Luck

Infidelity Sacred

North Africa Corruption

Africa Wealth

Icons & SymbolsMarket Stall Currency “Apple”

North America/Europe

Stall=4 legs tilted top & shade

Currency symbols more effective than those depicting coins/bank notes

Associated with Health

Asia/Africa Stall with wheels & umbrella shade

Empty stalls had negative connotations

Same

Single currency such as US dollar, not seen favourable outside US/Europe.

???computers???

Cultural Context

Educational campaign.

Problem: Read Right to Left

Cultural Sensitivity

Human figuresUse simple outlines(ex. In the Islamic world there are protocols around how both men and women are portrayed).

Case Study

Background • an accounting and bookkeeping software

company for small businesses

Goal • Increase ranking on search engines and traffic on

website

Strategy • Link building campaign

Infographics

http://outright.com/blog/infographic-the-commerce-of-christmas/

Results Dec. 10 - 1,000 visitors4,000 view by the end of December123 Facebook likes 41 tweets 3,740 views on StumbleUpon135 Diggs30 organic links from eCommerce and finance

articles and blogs

26% traffic increase compared to previous year

Conclusion

References http://www.gatesfoundation.org/infographics/Pages/

infographics.aspx http://www.redcross.org/ http://www.wpromote.com/seo/case-study-outright http://visual.ly/ http://www.nationalpositions.com/blog/how-to-use-info

graphics-to-create-viral-marketing-campaign/ http://www.dachisgroup.com/2011/03/levi%E2%80%99

s%C2%AE-watertank-successful-integrated-cause-marketing-in-action/

http://pinterest.com/howardlake/fundraising-infographics/?page=3

www.bluespiremarketing.com/blog http://www.hesperian.org/ http://www.instantshift.com/ www.expartners.co.uk/exblog/designing-inforgraphi

cs-for-international-usability