Status – draft Beyond traditional STB for HF/Metronic
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- Slide 1
- Slide 2
- Status draft Beyond traditional STB for HF/Metronic
- Slide 3
- But further growth is about being connected Traditional digital
TV, fine
- Slide 4
- Analog switch-off in Western Europe @ 2012 Still huge volumes
for SD-Mpeg2 zappers Still a good business for traditional DVB-T
decoders A majority of households having multiple TV sets 2 nd /3rd
set still being today with analog reception Need to replace old
tape-based VCR and need for recording function for end-users 2 nd
and 3rd DVB-T equipment in Western Europe 2 nd and 3rd DVB-T
equipment in Western Europe Number of HH HD equipped and
penetration rate Western Europe Number of HH HD equipped and
penetration rate Western Europe Number of HH PVR equipped and
penetration rate Western Europe Number of HH PVR equipped and
penetration rate Western Europe Millions of TV sets with HD display
Introduction of HD broadcast for FTA
- Slide 5
- But beyond traditional STB The Digital Home by HF TELEPHONE
COMFORT INTERNET SECURITY TELEVISION
- Slide 6
- TELEPHONE COMFORT INTERNET SECURITY TELEVISION But beyond
traditional STB The Digital Home by HF in UK as well
- Slide 7
- Beyond STB One application: On Demand & On TV TELEPHONE
COMFORT INTERNET SECURITY TELEVISION On demand server
- Slide 8
- The online consumption of video is getting broader Evolution of
Internet use
- Slide 9
- Increase of TV shows downloaded from Internet Consumption of TV
shows downloaded from Internet increase Mostly in the USA But the
trend is true in major western countries This will happen more and
more with new laucnh such as BBC iPlayer in the UK
- Slide 10
- Use of Internet for Video consumption Internet is being more
and more used for consuming video This can be explained with the
number of catch-up TV services that have been installed by most of
the traditional TV broadcasters (TF1, M6, RTL.de, Spiegel TV, ZDF
Mediathek This is also consequence of several free services of
online video (Hulu for instance)
- Slide 11
- Increase of the download video services Large increase of video
download in Western countries and Japan Two modes have to be
defined Download to One (DTO): end user keeps a permanent copy of
the video this is the most favoured in the USA Video on demand
(VOD): end user rents a temporary download
- Slide 12
- Increase of the online TV/Video revenues per head Large
increase online TV/Video revenue par head in Western countries and
Japan And the increase is even larger in 2007 than in 2006 Largest
is in the USA, but followed by UK and Canada
- Slide 13
- Online video to be compared with IPTV growth The largest
country in IPTV is France Nearly any IPTV provider also provides
VOD service as well
- Slide 14
- Nearly everybody has access today to broadband internet Large
deployment of broadband connections Almost 1 broadband subscription
for 4 people Means nearly everybody is able to have access to
broadband Internet This will have an impact on the way people
consume video
- Slide 15
- More and more time spent online In 4 years, the time spent
online has nearly doubled This should mean a decrease of time
watching TV Amongst activities online: social networking, photo
sharing and video consuming
- Slide 16
- Half of TV viewers have concern about TV programmes Most of the
concerns are about poor content quality, then about offensive
content This could be a major motivation for on demand Video
programmes
- Slide 17
- Mostly vertical today, more open tomorrow IP-TV/VOD: different
models
- Slide 18
- 17 Broadcast feed Media database IP Streamer Content Management
Server EPG metadata Encoder Encryption Server VOD Server
Application Servers Cable Modem Termination System Optical Line
Terminatio n DSLAM ADSL Modem/Router Optical Network Termination
Cable Modem/Router Core & Aggregation Networks STB DSL (Copper)
Optical Fiber HFC (Coax) Content ProviderService Provider Network
Provider CPE Remote Management Server Subscriber Management and
Billing Server Licence Server RT Encoder IPTV/VOD : System
Overview
- Slide 19
- 18 Broadcast feed Media database IP Streamer Content Management
Server EPG metadata Encoder Encryption Server VOD Server
Application Servers Cable Modem Termination System Optical Line
Terminatio n DSLAM ADSL Modem/Router Optical Network Termination
Cable Modem/Router Core & Aggregation Networks STB DSL (Copper)
Optical Fiber HFC (Coax) Content ProviderService Provider Network
Provider CPE Remote Management Server Subscriber Management and
Billing Server Licence Server RT Encoder IPTV/VOD : Full Operator
model
- Slide 20
- 19 Broadcast feed Media database IP Streamer Content Management
Server EPG metadata Encoder Encryption Server VOD Server
Application Servers Cable Modem Termination System Optical Line
Terminatio n DSLAM ADSL Modem/Router Optical Network Termination
Cable Modem/Router Core & Aggregation Networks STB DSL (Copper)
Optical Fiber HFC (Coax) Content ProviderService Provider Network
Provider CPE Remote Management Server Subscriber Management and
Billing Server Licence Server RT Encoder IPTV/VOD : Service
provider model
- Slide 21
- 20 Broadcast feed Media database IP Streamer Content Management
Server EPG metadata Encoder Encryption Server VOD Server
Application Servers Cable Modem Termination System Optical Line
Terminatio n DSLAM ADSL Modem/Router Optical Network Termination
Cable Modem/Router Core & Aggregation Networks STB DSL (Copper)
Optical Fiber HFC (Coax) Content ProviderService Provider Network
Provider CPE Remote Management Server Subscriber Management and
Billing Server Licence Server RT Encoder IPTV/VOD : Semi-Open
model
- Slide 22
- 4 different models from Today to Tomorrow Full Operator
modelex: BT, Orange Proprietary offer Managed networks Service
provider modelex: CanalSat Proprietary offer / proprietary terminal
Non-managed networks Semi-open modelex: FNAC Retail terminal /
unique broadband service Non-managed networks Open IP-TV modelex:
trial Philips East Harbor Portal with multiple services Non-managed
networks Many existing offers, but on PC only All these offers can
be pure IP or Hybrid offers
- Slide 23
- IPTV/VOD model evolution Non-managed Networks Managed Networks
Rental CPE Retail CPE Helped by DVB-T transition Helped by large
DSL installed base ?
- Slide 24
- 23 This is in line with customer wish and behavior, but not yet
at his level of expectation Give me what I want, no limitation When
I want Where I want Content Time Location Reconcile complete
freedomwith simplicity Easy to use Relevant to me Follows me in my
activities Truly enjoyable viewing experience Catch-upOn-demand
Consumer insights
- Slide 25
- 24 Our entertainment options is growing with the emergence of
alternative ecosystems Orchestrated ecosystemOpen access to
internet services Consumer perspective Condition for success
Reasons to believe Managed GardenJungle Focused choice of
high-quality, relevant services Easy navigation in an open world of
heterogeneous services Requires consistent efforts to create and
maintain an attractive ecosystem Requires an intuitive way to
navigate through content and get recommendations Research shows
that usage is concentrated on only a few services Expanding the
garden will give consumers a sense of freedom Tech-savvy consumers
do not want to be patronized selecting the services they want User
appreciate to be guided in their choice in a relevant,
non-intrusive way We expect both approaches to converge over time
TV Operator vertical modelOpen IPTV
- Slide 26
- This is a challenge for traditional operators, an opportunity
for newcomers Predefined / Pre-selected Consumer defined / selected
Long tail Mass appeal Broadcast Broadband Vertical operators/linear
TV
- Slide 27
- And advertising is a key element Ad Server Selects &
Provides ads for insertion in content pages based on: Available ad
slot(s) on content page Ad revenue potential Context of the content
page Consumer profile/behavior (targeting) Allows advertisers to
upload ads, target info Generate statistics (payment) Consumer
Profiling Aggregate Knowledge, Mobile, TV, on-line
- Slide 28
- A feedback from experiment in the Netherlands First trial of
Open IPTV
- Slide 29
- 28 Recent research indicates interactive services have high
consumer appeal on IP enabled TV 102030405060 Average time spent in
min. 1 2 3 4 Average # of visit per visitor and per week Ex: EPG =
222 visits / 69 visitors per week Games Open Internet EPG Catch-up
TV Video store Volkskrant Nu Kodak Gallery Player Other services *
Philips consumer study, n =240, NL respondents only * Source:
Philips consumer study, n =240, NL respondents only
- Slide 30
- 29 One time renting / viewing has most business potential, this
may differ though per type (example: children films) * Source:
Philips consumer study, n =240, NL respondents only renting 52%
buying 18% no preference 31% Preference renting or buying -
beforehand
- Slide 31
- 30 Catch-up TV can still be improved People miss a pause button
or a forward option in the current format. Need to expand the
service, both by increasing: The date range: the ability to go back
further than the one week The content: regular update of catch-up
TV program The scope: to include programming from the commercial
stations as well Appreciation for search options (by name, channel,
date) Minimum download capacity needed, otherwise no sound *
Source: Philips consumer study, n =240, NL respondents only
- Slide 32
- 31 Pay per use is the most accepted model by consumers.
Sponsored by advertising possible * Source: Philips consumer study,
n =240, NL respondents only Preference payment packages 74% 10% 3%
1% 67% 14% 13% 4% 1% 78% 10% 2% 85% 15% 13% payment per use monthly
subscription - package given no. of movies monthly subscription -
unlimited no. of downloads weekend pass I don't expect to rent/ buy
from online video store total (n=149)front runner (n=70) selectives
(n=59)classics (n=20) maybe 43% no 13% yes 44% Accept
advertisements if in return movies for free
- Slide 33
- 32 STBs and IP TVs bridge gap between traditional entertainment
and online services Electronic entertainment solutions are very
present in the living room* *Source: Philips consumer study, n
=240, NL respondents only TV related = DVD player, video recorder,
home audio, home theatre system, DVD recorder with and without
harddisk, digital video recorder PC related = laptop pc, desktop
pc, PDA TV competitive set = set-top-box, digital media adapter,
media center pc TV competitive set 98% 82% 42% 36% 97% TV TV
related PC related Gaming console Selectives 40% Classics 13%
Frontrunners 47% Consumer Segments
- Slide 34
- 33 STBs and IP TVs bridge gap between traditional entertainment
and online services High usage of online content* * Source: Philips
consumer study, n =240, NL respondents only 98% 92% 82% 80% 72% 98%
email search for information internet banking/ administrative tasks
surfing downloading and/ or uploading files reading newspapers,
news sites buying and selling watch clips or short videos booking
trips 62% 57% 54% 45% 36% 22% 9% 58% gaming chatting watch
television listen to Internet radio stations pictures, photos
websites making phone calls other recreation other
- Slide 35
- 34 Interactive features and revenue-generating services enhance
entertainment options EPG VOD Games Photo sharing E-mailing Traffic
Weather Horoscope News E-voting Sudoku is normally something you do
by yourself. By playing it on the TV, it becomes a family activity.
I like that, were really brainstorming together, to see where the
number goes. E-banking Open Internet If the television is turned on
and the PC isnt then I look for the Traffic page just before I go
out. Its much quicker to turn on the TV than starting up the PC. *
Source: Philips consumer study, n =240, NL respondents only Both
the STB and CE devices are well placed to enable these type of
services
- Slide 36
- 35 Interactive features and revenue-generating services enhance
consumer entertainment options * Philips consumer study, n =240, NL
respondents only Definitely / probably would buy might or might not
buy Probably / definitely would not buy don't know Purchase
intention of interactive TV (TV with Internet) 40%45%5%10% Video
services are key ingredients to create consumer / subscriber
value.
- Slide 37
- Some services are being launched, others will come Whats
happening today?
- Slide 38
- Today: real cases launched: FNAC/Netgem BT Vision
Netflix/Samsung 1&1 Other business cases to look at True
broadcasters installing Catch-up Tv mode BBC M6 Arte TF1 (check
Bouygues strategy) Mezzo VOD providers Carrefour Business
cases
- Slide 39
- One example
- Slide 40
- Metronic view for the CPEs And at the end-user place
- Slide 41
- Back to the application: COD/VOD TELEPHONE COMFORT INTERNET
SECURITY TELEVISION On demand server
- Slide 42
- The end-user set-up: two possibilities PC-centric solution PC
as storage/server DLNA world Possibly multi-portal/multi-service
solution PC-free solution Proprietary STB with HDD / proprietary
portal Security mechanism HDD for buffer/storage
- Slide 43
- The PC centric solution PC-centric solution Allow full search
and select on different services (in line with true Open IPTV) Mix
online/download content with stored content Allow the STB under the
TV set to have access to multiple devices Two vendors have been
identified by HF/Metronic Awox Wyplay Both companies have developed
UPnP/DLNA stacks, running on ST SoCs (STi710x) Awox being used as
reference for DLNA certifications, Wyplay having integrated Flash
codec with YouTube interface Good high-level SW stacks, will
require solid low-level SW and drivers
- Slide 44
- The STB centric solution STB centric solution : PC-free
solution Simpler for the end user: a box identified with a service.
Too early for true Open IPTV Upgrade of services can be done later
HDD for buffer/storage : whatever, people will have to buy PVR to
replace VCR HF/Metronic has identified a partner for first launch
Hyperpanel Hyperpanel has a proven trackrecord of interactive
digital TV SW (more than 27 million STBs deployed with their SW Has
a solution for download, including content protection Metronic is
investigating thier use for complete STB range Compatibility for
porting DLNA stack later (e.g. Wyplay)
- Slide 45
- Advanced STB roadmap - draft Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4
200920102011 DTT HD PVR Hybrid DLNA mediacenter multi-services DTT
HD Hybrid DLNA mediacenter multi-services DTT HD PVR Hybrid PC free
solution one service DTT HD Mpeg4 250 to 500 GB HDD Ethernet port
On Demand services DLNA home network gateway Open IPTV starts
- Slide 46
- Back-up slides
- Slide 47
- BT Vision offer NAGRAVISION Microsoft DRM Configuration Sigma
Design 8634 chipset, 460Mips 2 DVB-T Front End RF output with
remodulator DDRAM Memory = 128MB Memory Flash = 16MB 2 SCARTs for
TV & VCR 1 S-Video 1 HDMI Optical SPDIF output and stereo HiFi
Left & Right 2 USB Host port (back) and 1 USB (front) 1
Ethernet 10/100Mbit port 1 PSTN modem 2 Smart card readers P-ATA
HDD 160GB
- Slide 48
- 47 IPTV Set-Top Box Broadcast TV DVRMovies On Demand On Demand
Dual Tuner DTT 160 GB HDD MPEG 2 + H.264 SD /HD Secure Content
Delivery
- Slide 49
- 48 Establishing Partnerships is key to create differentiators
& control points True IPTV : Complex Network of Relations VOD
System Subscriber Mngt Syst Content Protection Video Encoder
Network Equipment IP Gateway Silicon Middleware OS Content
Protection Content Provider Legislator Regulations Application
System Integrator STB Telco Or ISP
- Slide 50
- FREE TO AIR - Drivers - Loader - Operating System and VM Engine
- Installation - Zapping Machin - E.P.G. (Electronic Program Guide)
(S.I. Engine and E.I.T. schedule) - Unicode for multiple language -
TELETEXT, DVB SUBTITLE - DiSEqC 1.2 CAS Free To Air + - VIACCESS
(Embedded) - CONAX (Embedded) - MEDIAGUARD (Embedded) - ALADIN
(Embedded) - Full DVB-CI - CA (T=0 et T=1) - Authentification
through Loader - Security customization with the OS ITV Free To Air
+ CAS + - VM PANTALK - VM MHEG-5 - VM DVB / HTML* - VM JAVA ( on
air ) - DSM-CC data carrousels - Pay Per View - MOSAIC FRONT END:
SATELLITE,TERRESTRIAL, CABLE, ADSL (on air) PROCESSORS : ST
Microelectronics, NXP. TOOLS Toolkit development On line debugger
Factory tests Industrial Test HyperPanel Lab www.hypsider.com (
E-support)www.hypsider.com Hyperpanel Lab. Our offer in digital TV
V5 Confidential
- Slide 51
- VMOS HYPERPANEL DRIVERS VMOS HYPERPANEL KERNEL Operating System
and VM Engine Hyperpanel Lab. The digital TV solution V5 HARDWARE
LOADER VMPANTALKVMMHEG5VMHTML*TELECOMLibraries CAS ABC etc. Install
ZappingMachin E.P.GMosaic Confidential
- Slide 52